Core Viewpoint - The first Chaozhou beef hot pot festival aims to promote Guangdong's culinary culture and attract nationwide participation, showcasing the region's unique flavors and boosting local consumption during the festive season [7][9][10]. Group 1: Event Overview - The Chaozhou beef hot pot festival will take place on December 20, 2025, in Guangzhou, as part of the "Enjoy Guangdong" consumption season [8]. - The festival is designed to integrate culinary experiences with cultural elements, enhancing the overall consumer experience [21][22]. - The event is expected to stimulate local economies by driving traffic to surrounding restaurants, retail, and accommodation sectors [80]. Group 2: Cultural Significance - The festival highlights the traditional craftsmanship of Chaozhou beef hot pot, emphasizing the importance of cultural heritage in modern culinary practices [18][19]. - It serves as a platform for showcasing the rich culinary traditions of Guangdong, aiming to elevate the region's cultural identity on a national and international level [10][106]. Group 3: Economic Impact - The Chaozhou beef hot pot industry is valued at nearly 50 billion yuan, positioning it as a key driver for local economic growth and consumer engagement [95]. - The festival facilitates the integration of supply chains from northern beef production areas, enhancing the quality and variety of offerings available to consumers in Guangdong [40][51]. - The event is part of a broader strategy to promote consumption and support the agricultural sector through collaborative efforts across regions [38][46]. Group 4: Media and Promotion - The "media+" approach is utilized to enhance the festival's visibility, leveraging various platforms to reach a wider audience and promote the event as a national culinary highlight [74][81]. - The festival's marketing strategy aims to create a strong brand presence for "Eating in Guangdong," enhancing its appeal and driving consumer interest [76][90]. - The integration of storytelling and cultural narratives in promotional activities aims to deepen consumer engagement and understanding of the culinary heritage [78][82].

Group 1 - The Guangdong Provincial Department of Commerce launched the "Guangdong Food Map" to promote the "Food in Guangdong" brand as part of the "Enjoy Winter, Travel Guangdong" consumption season initiative [2] - The first batch features nearly 300 landmark specialty dishes from 21 cities in Guangdong, showcasing major culinary styles such as Cantonese, Chaozhou, and Hakka cuisine [2] - The food map is available on Alipay and Meituan platforms, providing stories behind each dish, highlighting the history, ingredients, and craftsmanship of Guangdong cuisine [2] Group 2 - From November to March, the "Enjoy Winter, Travel Guangdong" consumption season will distribute dining coupons across over 3,300 restaurants in Guangdong, with significant discounts available [3] - The Guangdong Provincial Department of Commerce plans to introduce the "Yuewei 21" city dining brand IP matrix, 30 specialty food gathering areas, and 30 "city walk" food exploration routes to enhance local culinary experiences [4]

Core Viewpoint - The article highlights the promotion of Guangdong cuisine, particularly its preserved meats, in Xinjiang, showcasing the cultural and culinary exchange between the two regions through the "Taste of Guangdong" campaign during the 2025 China-Eurasia Commodity Trade Expo [3][4][24]. Group 1: Promotion of Guangdong Cuisine - The promotional event "Guangdong Food Goes to Xinjiang" will take place from June 26 to 30, 2025, during the China-Eurasia Commodity Trade Expo [3][4]. - The campaign features a series titled "Taste of Six Flavors: Exploring Lingnan," emphasizing the unique flavors of Guangdong cuisine, which include sweet, salty, sour, preserved, sweet, and fragrant [5][24]. Group 2: Cultural and Historical Significance - The article traces the origins of preserved meat in Guangdong back to the Tang and Song dynasties, where the overseas sausage-making techniques merged with local curing methods [7][8]. - The preserved meats symbolize a blend of regional flavors, as Guangdong's preserved meats are set to meet the fruit flavors of the western regions, creating a unique culinary dialogue [8][23]. Group 3: Characteristics of Preserved Meats - The essence of Guangdong preserved meats lies in the precise selection of fresh meats and the use of natural seasonings like salt, sugar, and wine, which are then air-dried to achieve a balanced flavor profile [9][10]. - Various types of preserved meats, such as preserved duck and sausage, are highlighted for their unique preparation methods and cultural significance, often served during festive occasions [15][18][20].