潮汕牛肉火锅，始终在与时间赛跑。过去，它的生命线被锁定在宰杀后的"黄金四小时"里；而今天，现 代工业正试图重新定义这种"极鲜"的半径。这道承载着潮汕风情与智慧的非遗美食，正站在一场深刻产 业嬗变的节点。它能否跨越地域的物理屏障，从一道地方名吃蜕变为由现代供应链和全球品牌驱动的千 亿级产业？这不仅关乎一道菜肴的命运，更是中国餐饮产业向现代化迭代能力的一次集体突围。 一、 百亿品类的坚实与边界 潮汕牛肉火锅的魅力早已超越味蕾，构筑了一个横跨三产的活力生态。然而，盛名之下，其生长的物理 与价值边界也日渐清晰。 规模已成，国民品类地位确立。 在广东，它已是餐饮支柱，2024年市场规模接近五百亿元，背后是全 省超百万吨的年牛肉消费量。放眼全国，其扩张势头迅猛，门店总数已突破十万家，与川渝火锅鼎足而 立，稳居"国民火锅"之列。 标准初立，为工业化铺设轨道。 产业的升级始于标准的建立。《潮州菜潮汕牛肉火锅烹饪工艺规范》 地方标准，正将"老师傅的手感"转化为可量化的规程；《广东牛产业"粤牧优品"评价认定规范》，则致 力于构建从牧场到餐桌的全链条标准。这些探索，为"鲜"的规模化复制奠定了基础。 出海试水，验证供应链韧性。 从香 ...

"媒体+即时零 售"协同，潮汕 牛肉火锅"沸 腾"市场新活力_ 南方+_南方plus 当潮汕牛肉火锅 的沸腾香气遇上 即时零售的"30 分钟送达"时 效，一场产业变 革正在岭南大地 上演。 12月20日，"媒 体+"首届潮汕牛 肉火锅文化节・ 2025 南方牛业 大会暨大湾区优 质牛肉产销对接 会在广州举办， 不仅揭开了"粤 牧优品"区域公 用品牌的面纱， 更让潮汕牛肉火 锅这一地域美食 IP与京东、美团 闪购等新渠道的 融合路径愈发清 晰。 广东省餐饮协会 供应链专委会执 行秘书长盛文明 品鉴现场。 对"提升品牌的 零售渗透力"颇 有见解，他认 为："以鲜切牛 肉为核心，延伸 冷冻调理品与即 食产品。开发预 包装酱料，覆盖 家庭厨房与便捷 消费场景。推动 品牌进入商超与 电商平台，扩大 消费触达。" "媒体+"搭桥， 即时零售成产业 升级必然选择 潮汕牛肉火锅之 所以主动拥抱即 时零售，并非偶 然的渠道试水。 消费需求的即时 化迭代，为即时 零售渗透提供了 土壤。随着生活 节奏加快，消费 者的餐饮需求已 从"线下堂 食""提前筹 备"向"即时享 有"转变。据显 示，2024年即时 零售增速高达 21.9%， ...

八省奔赴大湾 区，媒体+潮汕 牛肉火锅文化节 成"暖冬顶流"_ 南方+_南方plus 英歌铿锵，火锅 沸腾，八省主产 区企业赴约，海 内外宾朋乐享无 穷。 现场品鉴区，海内外宾朋如约而至。 冬至，广州街巷 间飘起牛骨清汤 的鲜醇香 气。"媒体+"首 届潮汕牛肉火锅 文化节・2025 南方牛业大会暨 大湾区优质牛肉 产销对接会，热 度满满。 来自吉林的王先 生正和大湾区合 作伙伴围炉而 坐，鲜嫩的吊龙 在沸汤中三起三 落，合作畅聊十 分愉快，这恰是 内蒙古、吉林、 宁夏、云南、贵 州、福建、河 北、山东等八省 主产区企业奔赴 大湾区的生动注 脚。这场跨越数 千公里的产业奔 赴，不仅让北方 的草原鲜品在潮 汕火锅中相遇， 更勾勒出中国牛 肉产业南北协 同、全球布局的 崭新图景。 作为全国牛肉消 费 "王者"，大 湾区的市场容量 足以让任何产区 心动。广东年消 费牛肉超百万 吨，超过英、法 两国总和，相当 于1.3个日本的 消费量，其中大 湾区集中了全省 60%的消费份 额。NCBD（餐 宝典）数据显 示，2024年潮汕 牛肉火锅市场规 模达481.8亿 元，预计2025年 将突破500亿 元，而美团平台 数据显示 ...

"媒体+"贯通南 北，大湾区百亿 消费力驱动牛产 业升级新格局_ 南方+_南方plus 在我国牛产业南 北供需失衡、区 域发展不均衡的 背景下，"媒体 +"正成为打破地 域壁垒、重构产 业链条的关键力 量。 2025年12月20 日，"媒体+"首 届潮汕牛肉火锅 文化节·2025南 方牛业大会暨大 湾区优质牛肉产 销对接会在广州 正式启幕。粤港 澳大湾区凭借其 百亿级高端牛肉 消费市场、完善 的产业配套体系 与全球化辐射能 力，已然成为引 领全国牛产业区 域协作的核心引 擎。"媒体+"的 深度参与，搭建 起产销对接、品 牌赋能与标准共 建的多元平台， 助力大湾区精准 衔接内蒙古、吉 林、贵州、新疆 等牛肉主产区的 优质产能。以市 场需求为导向， 推动全国牛产业 向优质化、标准 化、高附加值方 向进阶，构建 起"产地赋能、 湾区引领、全域 协同"的产业协 作新生态。 大湾区高端市场：激活区域协作的核心引力场 作为全国牛肉消 费的核心阵地， 大湾区的高端市 场需求为区域协 作奠定了天然的 引力基础。数据 显示，广东省年 牛肉消费量超百 万吨，占全国总 量的十分之一； 其中大湾区集中 了广东60%的消 费份额，年消 ...

媒体+联动全 国"牛人"，让世 界爱上潮汕牛肉 火锅！_南方+_ 南方plus 珠江之畔，南北 产业联动。12月 20日，"媒体 +"首届潮汕牛肉 火锅文化节・ 2025 南方牛业 大会暨大湾区优 质牛肉产销对接 会在广州启幕， 这场深度契 合"粤享广东、 乐游广东"消费 季部署的产业盛 会，以沸腾的火 锅为媒，串联起 岭南年味、南北 协作、产业升级 与消费活力。开 幕式上，"粤牧 优品" 区域公用 品牌牛产业专属 标识揭幕，成为 产业升级的重要 里程碑。 "粤牧优品"揭幕仪式。 当前，"媒体 +"资源深度融入 南方牛产业全链 条。南方农村报 经营有限公司总 经理张璐表示， 南方农村报社联 合广东省牛产业 发展促进会，精 心策划了本次产 业盛会。打 破"各自为战"的 传统模式，首 创"养殖技术研 讨+产销精准对 接+餐饮文化传 播"三位一体模 舞铿锵有力，火 锅鲜香扑鼻，整 个火锅文化节是 一场潮汕文化嘉 年华，让远道而 来的游客读懂了 岭南年俗的独特 魅力。 式，旨在搭建一 个全产业链协同 共赢的平台：让 养殖企业找到优 质销路，让餐饮 商家对接稳定货 源，让专家智慧 赋能产业升级， 让潮汕火锅这一 地域文 ...

Core Viewpoint - The first Chaozhou beef hot pot festival aims to promote Guangdong's culinary culture and attract nationwide participation, showcasing the region's unique flavors and boosting local consumption during the festive season [7][9][10]. Group 1: Event Overview - The Chaozhou beef hot pot festival will take place on December 20, 2025, in Guangzhou, as part of the "Enjoy Guangdong" consumption season [8]. - The festival is designed to integrate culinary experiences with cultural elements, enhancing the overall consumer experience [21][22]. - The event is expected to stimulate local economies by driving traffic to surrounding restaurants, retail, and accommodation sectors [80]. Group 2: Cultural Significance - The festival highlights the traditional craftsmanship of Chaozhou beef hot pot, emphasizing the importance of cultural heritage in modern culinary practices [18][19]. - It serves as a platform for showcasing the rich culinary traditions of Guangdong, aiming to elevate the region's cultural identity on a national and international level [10][106]. Group 3: Economic Impact - The Chaozhou beef hot pot industry is valued at nearly 50 billion yuan, positioning it as a key driver for local economic growth and consumer engagement [95]. - The festival facilitates the integration of supply chains from northern beef production areas, enhancing the quality and variety of offerings available to consumers in Guangdong [40][51]. - The event is part of a broader strategy to promote consumption and support the agricultural sector through collaborative efforts across regions [38][46]. Group 4: Media and Promotion - The "media+" approach is utilized to enhance the festival's visibility, leveraging various platforms to reach a wider audience and promote the event as a national culinary highlight [74][81]. - The festival's marketing strategy aims to create a strong brand presence for "Eating in Guangdong," enhancing its appeal and driving consumer interest [76][90]. - The integration of storytelling and cultural narratives in promotional activities aims to deepen consumer engagement and understanding of the culinary heritage [78][82].

"媒体+"新探 索：大肥牛集团 多元举措，开创 养牛致富新范式 | 2025南方牛业 大会_南方+_南 方plus 编者按：在"媒 体+"赋能之下， 肉牛产业已成为 南方农业经济转 型新增长极。粤 港澳大湾区作为 我国消费市场的 热土，成为肉牛 及餐饮产业链的 发展与合作 的"赛场"。乘 着"媒体+"的东 风，2025南方牛 业大会暨大湾区 优质牛肉产销对 接会·全国首届 潮汕牛肉火锅文 化节将于12月19 日至21日在广州 举办。值此之 际，南方农村报 推出《2025南方 牛业大会》专题 报道，深入剖析 产业现状，解码 产业发展基因。 一道美食的征 程，从不局限于 满足味蕾。 当"潮汕牛肉火 锅"这六个字承 载起一方产业的 发展期望，它便 需要一场超越传 统的现代化叙 事。 近日，在"媒体 +"全国首届广东 潮汕牛肉火锅文 化节·2025南方 牛业大会暨大湾 区优质牛肉产销 对接会即将拉开 帷幕之际，活动 主办方广东省牛 产业发展促进 会、南方农村报 社相关代表一 行，前往广东惠 州龙门县对大肥 牛云仓（广东） 科技有限公司进 行实地走访。 双方围绕大肥牛 公司的战略发展 路径以及潮汕牛 肉火锅文化节的 策 ...

着"媒体+"的东 风，2025南方牛 业大会暨大湾区 优质牛肉产销对 接会·全国首届 潮汕牛肉火锅文 化节将于12月19 日至21日在广州 举办。值此之 际，南方农村报 推出《2025南方 牛业大会》专题 报道，深入剖析 "媒体+"架桥， 吉林、内蒙古等 牛肉主产区企业 奔赴大湾区，抢 占百亿级市场 | 2025南方牛业大 会_南方+_南方 plus 编者按：在"媒 体+"赋能之下， 肉牛产业已成为 南方农业经济转 型新增长极。粤 港澳大湾区作为 我国消费市场的 热土，成为肉牛 及餐饮产业链的 发展与合作 的"赛场"。乘 产业现状，解码 产业发展基因。 粤港澳大湾区， 活力澎湃，潮流 奔涌；它正从全 国牛肉消费"王 者"升级为产业 融合"枢纽"，重 塑中国牛肉产业 的南北协作格 局。 乘着"媒体+"的 东风，2025南方 牛业大会暨大湾 区优质牛肉产销 对接会·全国首 届潮汕牛肉火锅 文化节将于12月 19日至21日在广 州举办。这场盛 会得到吉林、内 蒙古等北方主产 区的踊跃参与， 一场跨越数千公 里的"北牛南 运"产业大戏正 迎来新的高潮； 这背后是对百亿 级产业消费市 场、标准化认证 体系与高效产销 对 ...

Group 1 - The article discusses the trend of rural parents receiving insufficient pension benefits, leading to younger generations considering paying social security contributions to ensure a stable income for their parents [3][4][6] - It highlights the common reliance of rural elderly on savings or support from children due to low pension amounts, with many only receiving around a hundred yuan monthly from basic urban-rural resident pensions [4][5] Group 2 - The article mentions the vibrant atmosphere at Maoming Bohe Fishing Port, where numerous fishermen and vendors gather despite the cold weather, indicating a thriving seafood market [9][10] - It describes the lively interactions and community engagement at the port, showcasing the importance of local fishing activities to the economy [10][11] Group 3 - The Guangdong Rural Singer Competition is set to take place on November 28, aiming to promote rural cultural development and engage the community in cultural activities [15][77][79] - The event is positioned as a continuation of efforts to enhance rural cultural identity and participation, following a successful previous edition [78][79] Group 4 - The article outlines the "Hundred Million Thousand Project" in Zhongshan, which aims to improve urban-rural integration and has led to significant transformations in local infrastructure and economic activities [19][20][21] - It highlights the success of various initiatives, such as the development of smart home appliance industrial parks and the transformation of polluted rivers into recreational areas, contributing to local economic growth [20][21] Group 5 - The upcoming 2025 China International Hot Work Industry Conference will focus on sustainable development in tropical agriculture and aims to foster collaboration across various sectors [61][63] - The conference is expected to serve as a platform for discussing industry trends and promoting economic exchanges in the hot work sector [62][63]

Core Viewpoint - The rise of Chaoshan beef hotpot has transformed from street stalls to a billion-dollar industry, driven by modernization and cultural empowerment, showcasing the potential of traditional cuisine in the contemporary market [4][22][95]. Group 1: Industry Growth and Market Size - The market size of Chaoshan beef hotpot is projected to reach 48.18 billion yuan in 2024, with a year-on-year growth of 8.1%, and is expected to exceed 50 billion yuan by 2025 [27]. - The rapid expansion of store numbers reflects market enthusiasm, with major brands like Chaofan and Bahali forming a significant brand matrix [28]. - Guangdong province, as the origin and core market, accounts for 45.1% of the total store distribution nationwide, with over 4,000 beef hotpot restaurants in the Chaoshan region by October 2025 [30]. Group 2: Supply Chain Innovations - The industry faces challenges due to the geographical limitations of Chaoshan, which lacks large-scale cattle ranching resources, leading to a reliance on cattle transported from other regions [34][36]. - Major brands have adopted a "cross-province cattle raising" strategy to ensure quality control, establishing breeding bases in regions like Ningxia and Guizhou [39][40]. - A unique "grain-fed fattening" process has been developed to improve meat quality after long-distance transport [42]. Group 3: Workforce Development and Professionalization - The growth of the Chaoshan beef hotpot industry has led to an increase in the workforce, surpassing 800,000 nationwide, covering all aspects from breeding to service [45]. - The profession of "beef cutter" has emerged as a key role, transitioning from family inheritance to standardized training, with a significant influx of young workers [50][52]. - The new generation of workers is introducing innovative management practices, such as short video marketing and private domain operations, to modernize the industry [56]. Group 4: Cultural and Media Influence - The popularity of Chaoshan beef hotpot has been bolstered by its alignment with contemporary consumer trends and the influence of "media+" platforms [60]. - The health-conscious nature of the hotpot, with its clear broth and high-quality protein, resonates with modern dietary preferences, leading to significant social media engagement [65][67]. - The media's role in amplifying the cultural significance of Chaoshan beef hotpot has contributed to its transformation from a local delicacy to a national culinary trend [75]. Group 5: Challenges and Future Prospects - Despite market growth, the industry faces challenges such as insufficient standardization, leading to quality discrepancies across different outlets [81][83]. - Increased competition has compressed profit margins, with many new stores lacking innovation and merely replicating existing models [84]. - The upcoming Guangdong Chaoshan Beef Hotpot Cultural Festival aims to address these challenges by establishing industry standards and enhancing cultural recognition [90][92].