作者｜号外工作室 满月 OST凭借60多个团单月流水收入高达6000多万元；SK公会6月公会赛仅凭两名头部主播就打出了2700万 元流水；SK女团成员卡卡的"榜一大哥"一年就为其怒刷3000万元礼物。 "有人月入十万、有人年入百万、或解决100万人就业"，团播已经成为直播行业"新顶流"。 所谓"团播"，通常由4到8人组成团队在同一直播间表演才艺，配控场主持人。 这一起源于秀场直播时代的娱乐内容，自2022年就已有萌芽，2024年以来高速增长，从最初的纯色背 景、固定灯光和单一机位的场景设置，如今已发展至多机位拍摄、实景搭建，甚至还会通过音乐营造氛 围。 在团播直播间，观众的话语权得到前所未有的提升。只要发弹幕、点赞和打赏，就能决定表演内容和节 奏，甚至决定每个团员表演的顺序、站位、登台次数以及退场等等，犹如一档全民选秀节目。 在"操控式互动""圈层式归属""陪伴式娱乐"的三重刺激下，团播这两年迎来大爆发，头部团播一场直播 的在线观看量可达百万。 团播太火，以至于娱乐圈都下场"蹭热度"。团播组合"喜悦-X"推火的"扫腿舞"，带动迪丽热巴、金晨、 张雨绮、丁禹兮等明星大咖参与。 就连欧阳震华等合计超300岁的TV ...

Core Insights - The article discusses the rise of group broadcasting (团播) and its transformation into a lucrative industry, particularly highlighting the significant revenue generated overnight, amounting to tens of millions [1] - The primary audience for these group broadcasts consists of young girls aged 18-23, with 95% of the fanbase falling within this demographic [1] - The current state of group broadcasting has evolved from being associated with ambiguous content to a more structured and professional format, resembling large-scale concerts and idol selection shows [1] Industry Trends - Group broadcasting has shifted towards a more commercialized model, with major companies investing in high-quality production and elaborate stages comparable to live concerts [1] - The monetization strategy heavily relies on fan engagement through tipping and donations, which have become the main source of revenue for these broadcasts [1] - The content and format of group broadcasts are increasingly mirroring popular idol selection shows, indicating a trend towards more interactive and participatory entertainment [1]