Core Viewpoint - The Douyin platform has upgraded its content management regulations for group live streaming to address issues of vulgar competition and improve industry standards [1][2] Group 1: Regulatory Changes - Douyin has introduced stricter governance requirements for group live streaming content, streamer behavior, and agency operations [1] - The 2023 regulations focus on curbing vulgar content and false marketing, while the 2025 updates aim for comprehensive industry governance, extending oversight to agency operations and contractual relationships [1][2] - The new regulations prohibit vulgar content, false marketing, and malicious competition, emphasizing systematic, precise, and long-term solutions [1][2] Group 2: Industry Trends - The group live streaming format has evolved, with diverse content forms emerging, such as immersive theater and outdoor live streaming [2][3] - The participant demographics have expanded, attracting professionals from various fields, enhancing the cultural depth and artistic quality of the content [3] - The market size for the online performance industry, including live streaming and short videos, is projected to reach 212.64 billion yuan in 2024 [3][4] Group 3: Collaborative Efforts - For the group live streaming sector to thrive, industry participants must innovate within regulatory frameworks and enhance their operations [4] - Collaboration among platforms, agencies, and streamers is essential for building a healthy and sustainable industry ecosystem [4]