Core Viewpoint - The rise of "group broadcasting" as a new form of online live streaming has attracted many young people, but the reality behind the glamorous facade reveals numerous pitfalls and challenges in the industry [1][2]. Group Broadcasting Trends - Group broadcasting has gained popularity, showcasing a professional and high-quality trend, with many state-owned cultural troupes participating in innovative artistic performances [2]. - However, the influx of numerous institutions into this sector has led to a mix of quality, with many misleading recruitment advertisements promising high salaries and quick fame [2]. Recruitment Practices - Many group broadcasting companies use enticing slogans like "high salary" to attract recruits, but investigations reveal hidden traps behind these claims [3]. - Promises of "free training" often come with hidden costs, such as training fees that must be paid upfront, and no guaranteed income during trial periods [4]. - Contracts often contain vague terms regarding profit sharing and may include "unfair clauses" that impose hefty penalties for early termination [5]. Work Conditions - The work intensity in group broadcasting is reported to be excessively high, with live streams lasting 4 to 6 hours, alongside additional responsibilities like dance practice and data analysis [7]. - Many broadcasters experience significant psychological pressure due to performance-based competition, where only those with high viewer engagement receive more exposure and income [7]. Regulatory Environment - The industry is subject to regulations, such as the "Internet Live Streaming Service Management Regulations," which require compliance with legal standards and content moderation [8]. - Despite regulations, some companies exploit loopholes, and there are reports of inadequate enforcement against violations, particularly concerning underage participation and inappropriate content [8][9]. Industry Response - Platforms like Douyin have taken steps to regulate the industry by banning organizations involved in illegal activities and improving management standards for live streaming institutions [9]. - Industry associations are also promoting self-regulation and establishing benchmarks for quality, while experts suggest enhancing legal frameworks to hold both broadcasters and companies accountable [9].