Core Viewpoint - The rise of "group broadcasting" as a new form of online live streaming has attracted many young people with promises of quick fame and high salaries, but the reality often reveals numerous pitfalls and exploitation within the industry [1][2]. Group Broadcasting Trends - Group broadcasting has gained popularity, showcasing a trend towards professionalism and quality, with participation from state-owned cultural institutions [2]. - However, the influx of various organizations has led to a mix of quality, with many using enticing recruitment phrases like "high salary" and "star-making" to lure inexperienced individuals into the industry [2]. Recruitment Practices - Many group broadcasting companies advertise "high salaries" but often hide significant traps behind these claims [3]. - Promises of "free training" are misleading, as many companies require upfront payments for training courses, which can cost hundreds of yuan, and impose fees for leaving the company [4]. - Contracts often contain vague terms regarding profit sharing and may include "unfair clauses" that impose hefty penalties for early termination [5]. Working Conditions - The workload for broadcasters is intense, often requiring long hours of live streaming, dance practice, makeup, and data analysis, leading to physical and mental exhaustion [6]. - The competitive nature of the industry places immense pressure on broadcasters, as those who receive more tips gain more exposure and income opportunities [6]. Regulatory Environment - Current regulations require live streaming platforms to ensure compliance with legal standards, but some companies exploit loopholes to gain an advantage [7]. - Instances of platforms allowing underage individuals to register for broadcasting accounts have been reported, highlighting a lack of enforcement [7]. - Some platforms have taken steps to address these issues, such as Douyin, which has removed numerous accounts for violating regulations and has implemented stricter management practices [8]. Industry Recommendations - Experts suggest that improving legal frameworks governing live streaming operations is essential to address the exploitation and misconduct within the industry [8]. - Potential entrants into the group broadcasting field are advised to carefully evaluate contracts and operational data before signing agreements to protect their rights [8].

Core Viewpoint - The rise of "group broadcasting" as a new form of online live streaming has attracted many young people, but the reality behind the glamorous facade reveals numerous pitfalls and challenges in the industry [1][2]. Group Broadcasting Trends - Group broadcasting has gained popularity, showcasing a professional and high-quality trend, with many state-owned cultural troupes participating in innovative artistic performances [2]. - However, the influx of numerous institutions into this sector has led to a mix of quality, with many misleading recruitment advertisements promising high salaries and quick fame [2]. Recruitment Practices - Many group broadcasting companies use enticing slogans like "high salary" to attract recruits, but investigations reveal hidden traps behind these claims [3]. - Promises of "free training" often come with hidden costs, such as training fees that must be paid upfront, and no guaranteed income during trial periods [4]. - Contracts often contain vague terms regarding profit sharing and may include "unfair clauses" that impose hefty penalties for early termination [5]. Work Conditions - The work intensity in group broadcasting is reported to be excessively high, with live streams lasting 4 to 6 hours, alongside additional responsibilities like dance practice and data analysis [7]. - Many broadcasters experience significant psychological pressure due to performance-based competition, where only those with high viewer engagement receive more exposure and income [7]. Regulatory Environment - The industry is subject to regulations, such as the "Internet Live Streaming Service Management Regulations," which require compliance with legal standards and content moderation [8]. - Despite regulations, some companies exploit loopholes, and there are reports of inadequate enforcement against violations, particularly concerning underage participation and inappropriate content [8][9]. Industry Response - Platforms like Douyin have taken steps to regulate the industry by banning organizations involved in illegal activities and improving management standards for live streaming institutions [9]. - Industry associations are also promoting self-regulation and establishing benchmarks for quality, while experts suggest enhancing legal frameworks to hold both broadcasters and companies accountable [9].