国产水果平替化

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2万月薪吃不起百果园?这些进口高端水果正在被国产平替掉|商业秘密
Di Yi Cai Jing· 2025-08-23 11:19
Group 1 - The trend of domestic fruits replacing imported high-end fruits is rising in China, leading to a decrease in prices for some imported fruits [1][4][10] - The per capita consumption of fresh fruits in China has increased significantly, from 40.5 kg a decade ago to 61.6 kg in 2024, reflecting a growth of over 50% [1] - The price of imported cherries has dropped by 20-30% compared to last year, with blueberries and plums also entering a "affordable era" [4][13] Group 2 - Domestic fruits are increasingly taking market share from imported varieties, with key categories like cherries, kiwis, blueberries, and dragon fruits being replaced by local counterparts [7][8] - The market share of domestic fruits has risen to around 64.1% in 2022, maintaining a stable share of about 60% in recent years [8] - The production of blueberries in China has reached over 140,000 acres, making it the largest producer globally, with Yunnan contributing one-third of the total output [10][16] Group 3 - The supply chain for fruits is evolving, with new retail models reducing the number of intermediaries, thus lowering costs for consumers [18][20] - The traditional model involved multiple layers of intermediaries, leading to inflated retail prices, but new partnerships between producers and retailers are streamlining this process [19][20] - The price of domestic blueberries has significantly decreased, with current prices dropping below 100 yuan per kilogram, compared to over 100 yuan previously [14][16]