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进口豪车干不过中国车了,30多万元买玛莎拉蒂,六五折买阿斯顿·马丁
Mei Ri Jing Ji Xin Wen· 2025-12-19 11:31
Core Viewpoint - The luxury car market in China is experiencing significant price reductions and inventory challenges, with brands like Maserati and Aston Martin offering steep discounts to stimulate sales amid declining demand [1][10][14]. Group 1: Price Reductions and Discounts - Maserati's Grecale electric SUV has seen its price drop from nearly 900,000 yuan to as low as 358,800 yuan, a reduction of over 60% [1]. - The Grecale fuel version offers discounts exceeding 200,000 yuan, with final prices often falling between 400,000 to 500,000 yuan [1]. - Aston Martin's DBX V8, originally priced at 2.448 million yuan, is now available for around 1.6 to 1.7 million yuan, representing a discount of approximately 35% [5][6]. Group 2: Market Trends and Sales Data - The overall import car market in China has seen a decline, with 400,000 units imported in the first ten months of 2025, a 30% year-on-year decrease [10]. - Maserati's sales in China have plummeted from 14,400 units in 2017 to just 1,228 units in 2024, a drop of over 70% [10]. - Other luxury brands like Bentley, Ferrari, and Lamborghini have also reported significant declines in sales, with Bentley's imports down 21% and Ferrari's down 19% in the same period [12]. Group 3: Competitive Landscape - The rise of domestic high-end brands is significantly impacting the luxury car market, with local brands capturing over 68.5% of the passenger car market share by mid-2025 [14][17]. - Domestic brands are increasingly offering more technologically advanced and competitively priced vehicles, challenging the traditional dominance of imported luxury cars [17][21]. - The shift in consumer preferences towards value and experience over brand prestige is further exacerbating the challenges faced by foreign luxury brands [17].