Core Viewpoint - The luxury car market in China is experiencing significant price reductions and inventory challenges, with brands like Maserati and Aston Martin offering steep discounts to stimulate sales amid declining demand [1][10][14]. Group 1: Price Reductions and Discounts - Maserati's Grecale electric SUV has seen its price drop from nearly 900,000 yuan to as low as 358,800 yuan, a reduction of over 60% [1]. - The Grecale fuel version offers discounts exceeding 200,000 yuan, with final prices often falling between 400,000 to 500,000 yuan [1]. - Aston Martin's DBX V8, originally priced at 2.448 million yuan, is now available for around 1.6 to 1.7 million yuan, representing a discount of approximately 35% [5][6]. Group 2: Market Trends and Sales Data - The overall import car market in China has seen a decline, with 400,000 units imported in the first ten months of 2025, a 30% year-on-year decrease [10]. - Maserati's sales in China have plummeted from 14,400 units in 2017 to just 1,228 units in 2024, a drop of over 70% [10]. - Other luxury brands like Bentley, Ferrari, and Lamborghini have also reported significant declines in sales, with Bentley's imports down 21% and Ferrari's down 19% in the same period [12]. Group 3: Competitive Landscape - The rise of domestic high-end brands is significantly impacting the luxury car market, with local brands capturing over 68.5% of the passenger car market share by mid-2025 [14][17]. - Domestic brands are increasingly offering more technologically advanced and competitively priced vehicles, challenging the traditional dominance of imported luxury cars [17][21]. - The shift in consumer preferences towards value and experience over brand prestige is further exacerbating the challenges faced by foreign luxury brands [17].

Group 1 - The upcoming maturity of over 170 trillion yuan in household deposits next year indicates a significant increase of nearly 20 trillion yuan compared to this year, with 32 trillion yuan in deposits maturing for terms longer than two years [2] - The successful launch of the Resource 3-04 satellite marks a significant achievement for China's space program, being the 617th flight of the Long March series rockets [3] - China's railway system has set a historical record by sending 4.28 billion passengers from January to November, reflecting a year-on-year growth of 6.6% [4] Group 2 - Huawei has undergone a leadership change with Yu Chengdong appointed as the new chairman of Huawei Terminal Co., replacing Guo Ping [5] - Wedbush Securities predicts that Tesla's market value could reach 3 trillion dollars by the end of 2026, driven by its advancements in artificial intelligence [6][7] - In Beijing, the sales area of new commercial housing from January to November has decreased by 4.6% year-on-year, with residential sales down by 6.9% [8] Group 3 - Singapore welcomed 15.5 million inbound travelers in the first eleven months of the year, with China remaining the largest source market [9] - Maserati's Grecale model has seen a surge in sales following significant price reductions, indicating a strong demand in the luxury car market [10] - New Hope Liuhe's IPO application has expired after six months, with CICC as its sole sponsor [11] Group 4 - In Beijing, the added value of strategic emerging industries and high-tech manufacturing increased by 16.5% and 8.4% respectively from January to November [11] - Zhiyuan Robotics has invested in Chidream Technology, a company focused on the development of companion robots [12] - Hainan Free Trade Port is preparing for its upcoming customs operations, with all necessary measures in place for effective management [13]

来源：深圳商报 玛莎拉蒂迎来多轮"骨折"降价 主要集中在Grecale格雷嘉这款车型 1 官方指导价65.08万元的格雷嘉燃油版，优惠后裸车价降为38.88万元，降价超26万元，相当于打了六 折； 有着"超跑皇后"之称的玛莎拉蒂，如今正走向关店和降价。 近日 据媒体报道 玛莎拉蒂在北京的三家4S店 仅剩一家营业 此外，下半年以来 2 纯电版格雷嘉折扣力度更大，官方指导价为89.88万元，降价后裸车价格只要35.88万元，大降价54万 元，相当于打了四折。 就在三四个月前，宣传海报上的价格还是38.8万元，到年底这一价格又再次突破下限。有网友调侃称， 只要活得久，你甚至能看到35万元的玛莎拉蒂。 据第一财经报道，近日，上海一家大型玛莎拉蒂经销商管理人员许昕表示："30多万的格雷嘉卖 得'飞'起来。"北京一家玛莎拉蒂经销商也向记者证实，低配版格雷嘉全国早已售罄，这批低价低配车 全国只有100余辆，一个周末就卖空了。目前，北京地区在售的燃油版格雷嘉裸车价在45万元左右。 据报道，玛莎拉蒂的这次降价不仅击穿了品牌溢价构建的价值体系，也将玛莎拉蒂超豪华汽车的稀缺性 彻底粉碎。 近几年，玛莎拉蒂在华销量表现疲软。公开数据 ...

Core Viewpoint - Maserati is facing significant sales challenges in China, prompting drastic price cuts on models like the Grecale, which has seen discounts of up to 58% for the fuel version and nearly 60% for the electric version, indicating a collapse in its pricing structure and brand perception [5][10][11]. Group 1: Sales Performance - Maserati's sales in China have been declining, with a 5% drop in September and a 3% decline from January to September this year [16][12]. - Global sales for Maserati fell from 26,689 units in 2023 to 14,725 units in 2024, a staggering 44.8% decrease [14]. - The brand's presence in the Chinese market has diminished, with sales dropping from 4,680 units in 2022 to just 1,209 units in 2024, reducing its market share from 20% to 8.2% [14]. Group 2: Management Changes - Maserati has experienced frequent changes in its Chinese management, with three different general managers since 2023, indicating instability in leadership [17][20]. - The latest appointment of Julie as the acting general manager reflects ongoing attempts to revitalize the brand in China, but the effectiveness of these changes remains uncertain [19][28]. Group 3: Marketing Strategies - To attract younger consumers, Maserati has engaged in cross-promotional marketing with the mobile game "Honor of Kings," although this strategy has received mixed reactions from existing customers who feel it diminishes the brand's luxury status [21][27]. - The brand's efforts to embrace electric vehicle trends are evident, but it struggles to keep pace with competitors in terms of technology and consumer expectations [22][25]. Group 4: Competitive Landscape - The luxury car market is facing broader challenges, with other high-end brands like Bentley, Rolls-Royce, and Ferrari also reporting significant sales declines in 2023 [23]. - The overall luxury market is experiencing a slowdown, reflecting a temporary decrease in purchasing power among ultra-high-end consumers [23].

Core Viewpoint - Maserati is facing significant sales challenges in China, prompting drastic price cuts on models like the Grecale, which has seen discounts of up to 5.8 times its original price, indicating a struggle to maintain its luxury brand image amidst declining sales [4][5][12]. Group 1: Sales Performance - Maserati's sales in China have been declining, with a 5% drop in September and a 3% decline from January to September this year [14]. - The global sales of Maserati fell from 26,689 units in 2023 to 14,725 units in 2024, a staggering decrease of 44.8% [12]. - In China, Maserati's sales figures dropped from 4,680 units in 2022 to just 1,209 units in 2024, reducing its market share from 20% to 8.2% [12]. Group 2: Pricing Strategy - The Grecale model is now priced starting at 38.08 million yuan, which is a 5.8-fold discount from its original price range of 650,800 to 1,038,800 yuan [5][6]. - The electric version, Grecale Folgore, is priced at 35.88 million yuan, representing a discount of nearly 60% from its original price of 898,800 yuan [8][9]. Group 3: Management Changes - Maserati has undergone three changes in its China management since 2023, indicating instability in leadership as it attempts to navigate its declining market presence [15][16]. - The latest change saw Julie appointed as the acting general manager, following a series of short tenures by previous leaders [15]. Group 4: Marketing and Brand Perception - Maserati's collaboration with the mobile game "Honor of Kings" aimed at attracting younger consumers has received mixed reactions, with many loyal customers feeling it diminishes the brand's luxury status [17][24]. - Despite efforts to engage with younger audiences, the brand's image has suffered, as reflected in customer feedback regarding the quality of its technology and features [18]. Group 5: Industry Context - The luxury car market is experiencing a collective downturn, with other brands like Bentley and Ferrari also reporting significant sales declines [19][20]. - The overall luxury vehicle market is facing challenges as high-end consumer purchasing power appears to be temporarily weakening [20].

Core Viewpoint - Maserati is facing significant sales challenges in China, prompting drastic price cuts for its Grecale model, including a promotional price of 380,800 yuan for the fuel version, which is a 58% discount, and 358,800 yuan for the electric version, representing a discount of nearly 60% [1][3][6]. Sales Performance - Maserati's sales in China have been declining, with a 5% year-on-year drop in September and a 3% decline from January to September this year [1][9]. - Global sales for Maserati fell from 26,689 units in 2023 to 14,725 units in 2024, a decrease of 44.8% [7]. - The brand's presence in the Chinese market has diminished, with sales dropping from 4,680 units in 2022 to 1,209 units in 2024, reducing its market share from 20% to 8.2% [7]. Management Changes - Maserati has undergone three changes in its China management since 2023, indicating instability in leadership [1][10]. - The latest management change occurred in March 2023, with Julie taking over as the acting general manager for China [12]. Marketing Strategies - Maserati has attempted to rejuvenate its brand image by collaborating with the mobile game "Honor of Kings," but this strategy has received mixed reactions from consumers, with some feeling it diminishes the brand's luxury status [16][19]. - The brand's efforts to appeal to younger consumers through cross-marketing initiatives have not yet yielded positive results in sales [15][19]. Product Offering - The Grecale model, launched in 2022, is Maserati's first electric SUV, with a starting price of 358,800 yuan, significantly lower than its original price of 898,800 yuan [6][7]. - The electric version of the Grecale offers a range of 533 kilometers on a full charge, showcasing Maserati's commitment to electric vehicle technology [6].

Core Insights - Maserati is facing significant sales challenges in China, prompting drastic price cuts for its Grecale models, with discounts reaching as low as 5.8% for the fuel version and nearly 60% for the electric version [1][2][4] - The brand's sales in China have been declining, with a 5% drop in September and a 3% decline from January to September this year [1][8] - Maserati has undergone three changes in its China management since 2023, indicating instability in its leadership [5][8] Pricing Strategy - Maserati has launched aggressive promotions for its Grecale models, with prices starting at 38.08 million yuan for the fuel version and 35.88 million yuan for the electric version, representing significant discounts from their original prices [2][4] - The Grecale Folgore, Maserati's first electric SUV, is priced at 35.88 million yuan, which is less than 40% of its original price [4] Sales Performance - Maserati's global sales dropped from 26,689 units in 2023 to 14,725 units in 2024, a decline of 44.8% [5] - In China, Maserati's sales figures have decreased from 4,680 units in 2022 to 1,209 units in 2024, with its market share falling from 20% to 8.2% [5] Market Trends - The luxury car market is experiencing a downturn, with other brands like Bentley, Rolls-Royce, and Ferrari also reporting declines in sales [11] - Maserati's struggles reflect broader challenges faced by luxury brands in adapting to electric and smart vehicle trends, as consumer preferences shift [10][12] Marketing Efforts - Maserati is attempting to rejuvenate its brand image by collaborating with popular mobile game "Honor of Kings," although this strategy has received mixed reactions from consumers [10][12] - The brand's marketing efforts aim to attract younger consumers, but there are concerns that such collaborations may dilute its luxury image [10][12]

Core Viewpoint - Maserati is facing significant sales challenges in China, prompting drastic price cuts on models like the Grecale, with discounts reaching as low as 5.8% for fuel versions and nearly 60% for electric versions, indicating a collapse in pricing strategy and brand perception [1][2][4]. Sales Performance - Maserati's sales in China have been declining, with a 5% drop in September and a 3% decline from January to September this year [8]. - Global sales for Maserati fell from 26,689 units in 2023 to 14,725 units in 2024, a staggering 44.8% decrease [5]. - The brand's market share in China has also diminished, dropping from 20% in 2022 to 8.2% in 2024 [5]. Pricing Strategy - The Grecale model, launched in 2022, is now offered at a starting price of 38.08 million yuan, down from a manufacturer suggested price of 65.08-103.88 million yuan, representing a discount of 5.8% [2]. - The electric version, Grecale Folgore, is priced at 35.88 million yuan, which is less than 40% of its original price of 89.88 million yuan [4]. Management Changes - Maserati has undergone three changes in its China management since 2023, indicating instability in leadership amid ongoing sales struggles [5][10]. - The latest appointment was made in March 2024, with Julie taking over as the acting general manager for China [10]. Marketing Efforts - Maserati has attempted to rejuvenate its brand image by collaborating with the popular mobile game "Honor of Kings," but this strategy has received mixed reactions from consumers, with many feeling it diminishes the brand's luxury status [11][12]. - The brand's efforts to appeal to younger consumers through such collaborations have not yet translated into improved sales performance [12][13].

Core Viewpoint - Maserati is facing significant sales challenges in China, prompting drastic price cuts on models like the Grecale, with discounts reaching as low as 5.8% for fuel versions and nearly 60% for electric versions, indicating a severe decline in brand prestige and market presence [2][3][5]. Sales Performance - Maserati's sales in China have been declining, with a 5% drop in September and a 3% decrease from January to September this year [9]. - The brand's global sales fell from 26,689 units in 2023 to 14,725 units in 2024, a staggering 44.8% decline [7]. - In China, sales figures dropped from 4,680 units in 2022 to just 1,209 units in 2024, reducing the market share from 20% to 8.2% [7]. Pricing Strategy - The Grecale model, launched in 2022, is now offered at a starting price of 38.08 million yuan, down from a manufacturer suggested price of 65.08-103.88 million yuan, representing a discount of 5.8% [3][5]. - The electric version, Grecale Folgore, is priced at 35.88 million yuan, reflecting a discount of nearly 60% from its original price of 89.88 million yuan [5]. Management Changes - Maserati has undergone three changes in its China management since 2023, indicating instability in leadership as the brand struggles to regain market traction [6][10][12]. Marketing Efforts - The brand has attempted to rejuvenate its image through collaborations with popular mobile games like "Honor of Kings," but this strategy has received mixed reactions from consumers, with some feeling it diminishes the brand's luxury status [13][15][17]. - Despite these efforts, the overall market for luxury vehicles in China is experiencing a downturn, with other brands like Bentley and Rolls-Royce also reporting significant sales declines [13].

Core Viewpoint - Maserati is facing a significant decline in sales and brand value, leading to speculation about its potential sale by Stellantis, the parent company, as it struggles to maintain its position in the luxury automotive market [5][37][56]. Group 1: Historical Context - Maserati was once a prestigious Italian car brand, alongside Ferrari and Lamborghini, known for its romantic design and racing heritage [10][12]. - The brand has experienced multiple ownership changes and financial crises since its inception, including a significant acquisition by the Orsi family in 1937 and later by Citroën in the 1960s [13][18][25]. - Maserati was integrated into the Fiat Group in 1993, where it saw a revival under Ferrari's management, producing iconic models like the 3200 GT and MC12 [29][32]. Group 2: Current Market Position - Maserati entered the Chinese market in 2004, initially achieving decent sales, but its brand image suffered due to aggressive marketing strategies and the rise of micro-businesses [38][44]. - In 2017, Maserati's sales peaked at 14,498 units in China, accounting for about 30% of its global sales, but this was followed by a drastic decline [44]. - By 2024, Maserati's sales in China plummeted to 1,228 units, a 71% decrease year-on-year, highlighting a severe loss of market relevance [45][46]. Group 3: Brand Identity Challenges - Maserati's brand identity has become muddled, struggling to define its unique selling proposition amidst frequent ownership changes and market pressures [49][51]. - The brand's luxury image has been compromised, leading to comparisons with lower-tier brands, and it is now perceived as a less desirable option in the luxury segment [51][59]. - The current management under Stellantis is considering selling Maserati due to its ongoing financial losses and the need for a strategic overhaul [53][56]. Group 4: Future Outlook - The future of Maserati may hinge on a potential acquisition by a Chinese company, which could either seek to leverage the brand or its technology [57][58]. - A complete rebranding and product overhaul may be necessary for Maserati to regain its status in the luxury automotive market [57][59].