Core Viewpoint - The launch of the new brand logo "寰宇之星" (Universe Star) for the Xiangjie brand by BAIC Group and Huawei marks a significant milestone in the high-end electric vehicle market, indicating a shift from leveraging existing brands to establishing an independent identity [2][3]. Group 1: Brand Development - The new logo's design was influenced by extensive user feedback, aiming to enhance brand recognition and visual consistency while incorporating elements of Chinese culture [3][4]. - The logo symbolizes the brand's aspiration to achieve a high-end luxury positioning, with a design inspired by the concept of "hand reaching for the stars" [3][4]. Group 2: Market Positioning - The Xiangjie S9, positioned as a panoramic smart flagship sedan, offers both range-extended and pure electric versions, with the latter achieving a maximum CLTC range of 816 km [5][6]. - As of June 2025, the Xiangjie brand delivered 4,154 vehicles, leading the sales in the 300,000 yuan and above electric vehicle segment in China [6]. Group 3: Strategic Initiatives - BAIC Group is fully committed to the Xiangjie brand, emphasizing a comprehensive approach that includes organizational structure, resource allocation, R&D investment, and channel development [6]. - The establishment of dedicated sales networks for Xiangjie is underway, with plans to recruit numerous dealers across major cities, aiming to enhance brand visibility and market penetration [6].