Core Insights - The article emphasizes the strategic focus of Chuanjiu Group on creating a "national staple liquor" to tap into the mass market for light bottle liquor, aligning with key industry trends [1][4] - The white liquor industry is currently undergoing a deep adjustment period, where "mass appeal" and "quality" are critical factors for breaking through market challenges [1][4] Company Strategy - Chuanjiu Group aims to leverage the mass light bottle liquor market as a strategic pivot, responding to the slowing overall growth of the white liquor market and the ongoing quality upgrade in the mass consumption segment [4] - The company positions the (Blue Label) Xufu Daqu as a benchmark for staple liquor, reflecting its commitment to producing affordable, high-quality liquor for the general public [4][5] Brand Development - The launch of the "National Quality Xufu Blue Label" cultural season marks a new development path for the Xufu brand, showcasing its historical significance and competitive edge in the market [2][5] - The (Blue Label) Xufu Daqu has a legacy of quality, having won the "National Quality Wine" title in 1981, which has become a powerful endorsement of its quality in today's market [5][6] Consumer Engagement - The company is implementing three key initiatives to enhance the "reliable" image of the Xufu brand: making reliability tangible, visualizing reliability through consumer engagement, and ensuring verifiable quality through transparency [6][7] - By creating a "Blue Friend" IP persona, the brand aims to foster emotional connections with consumers, transforming them from mere participants to co-creators in the brand narrative [7] Market Positioning - The innovative approach of combining culture, experience, and transparency is designed to establish a differentiated trust barrier in an increasingly homogeneous light bottle liquor market [7] - As the brand continues to develop and operate in the market, it is expected to gain widespread recognition as a benchmark product in the staple liquor segment [7]