央广网北京10月22日消息（记者 孙文轩）1979年，叙府酒业在宜宾翠屏山古窖池群的基础上成立。46年间，这家酒企以品质为笔、以创新为墨，在白酒行 业的浪潮中书写着传承与突破的答卷——用稳健发展的韧性镌刻着"与时俱进，与质同行"的发展纹路。 10月23日，央广网、人民网、新华网、央视网、中新经纬等五大央媒将组团走进叙府酒业的酿造基地，以新时代高质量发展为站位，用镜头为名满酒业 的"月亮老窖"量出酒香刻度，感受"老国优"酒企的今日脉搏，解码这份跨越四十余载的"靠谱"基因。 企业的发展底色，深植于长久的品质坚守。1981年，叙府第一瓶（蓝标）叙府大曲诞生，两年后便代表叙府在第四届全国评酒会上斩获"国家质量奖银质奖 章"荣获"国家优质酒称号"，并于1989年再度蝉联"国优"荣誉，奠定其行业地位。这份荣耀的背后，是从创立之初便延续的严苛标准：以品质为基，坚持传 承并创新古法精酿工艺，对酿造工序实施全链条管控。 即便是在行业调整期，叙府这份对品质的执着从未动摇，2018年川酒集团入主后，叙府更通过一系列举措强化"精"字立企的经营理念，在白酒行业深度调整 期，以连续6年稳健增长的亮眼成绩勾勒出"国优名酒"的进阶轨迹：从" ...

Core Insights - The article emphasizes the strategic focus of Chuanjiu Group on creating a "national staple liquor" to tap into the mass market for light bottle liquor, aligning with key industry trends [1][4] - The white liquor industry is currently undergoing a deep adjustment period, where "mass appeal" and "quality" are critical factors for breaking through market challenges [1][4] Company Strategy - Chuanjiu Group aims to leverage the mass light bottle liquor market as a strategic pivot, responding to the slowing overall growth of the white liquor market and the ongoing quality upgrade in the mass consumption segment [4] - The company positions the (Blue Label) Xufu Daqu as a benchmark for staple liquor, reflecting its commitment to producing affordable, high-quality liquor for the general public [4][5] Brand Development - The launch of the "National Quality Xufu Blue Label" cultural season marks a new development path for the Xufu brand, showcasing its historical significance and competitive edge in the market [2][5] - The (Blue Label) Xufu Daqu has a legacy of quality, having won the "National Quality Wine" title in 1981, which has become a powerful endorsement of its quality in today's market [5][6] Consumer Engagement - The company is implementing three key initiatives to enhance the "reliable" image of the Xufu brand: making reliability tangible, visualizing reliability through consumer engagement, and ensuring verifiable quality through transparency [6][7] - By creating a "Blue Friend" IP persona, the brand aims to foster emotional connections with consumers, transforming them from mere participants to co-creators in the brand narrative [7] Market Positioning - The innovative approach of combining culture, experience, and transparency is designed to establish a differentiated trust barrier in an increasingly homogeneous light bottle liquor market [7] - As the brand continues to develop and operate in the market, it is expected to gain widespread recognition as a benchmark product in the staple liquor segment [7]

Group 1 - The core viewpoint of the article highlights the collaboration between Xufu Liquor and CCTV's variety show "One Smile a Week," emphasizing the emotional connection and brand value through the "Old Friends Gathering" theme [1][4] - The integration of Xufu Daqu into the show aims to convey the brand message "high standards among friends, reliable to drink Blue Label," enhancing the consumer experience with a focus on cultural and emotional storytelling [4][6] - The online campaign "Drink Blue Label Good Wine, Watch One Smile a Week" encourages audience participation, further strengthening the brand's connection with consumers and enhancing its national recognition [4][6] Group 2 - Xufu Daqu, as a core product of Xufu's strategy, has gained market favor since its 2024 update, showcasing improved aesthetics and flavor, reflecting the brand's commitment to quality and competitive pricing [8][10] - Recent accolades, including "China Famous Wine: Eight Major Strong Aromas" and "Hua Xia Award: Most Benchmark Value Brand of the Year," validate the market's demand for quality liquor and highlight the growth potential in the quality light bottle segment [8][10] - The company emphasizes a strategy of steady growth through market insight and consumer engagement, maintaining a focus on producing affordable, high-quality liquor for the public [10]