Group 1 - The core viewpoint of the article highlights the collaboration between Xufu Liquor and CCTV's variety show "One Smile a Week," emphasizing the emotional connection and brand value through the "Old Friends Gathering" theme [1][4] - The integration of Xufu Daqu into the show aims to convey the brand message "high standards among friends, reliable to drink Blue Label," enhancing the consumer experience with a focus on cultural and emotional storytelling [4][6] - The online campaign "Drink Blue Label Good Wine, Watch One Smile a Week" encourages audience participation, further strengthening the brand's connection with consumers and enhancing its national recognition [4][6] Group 2 - Xufu Daqu, as a core product of Xufu's strategy, has gained market favor since its 2024 update, showcasing improved aesthetics and flavor, reflecting the brand's commitment to quality and competitive pricing [8][10] - Recent accolades, including "China Famous Wine: Eight Major Strong Aromas" and "Hua Xia Award: Most Benchmark Value Brand of the Year," validate the market's demand for quality liquor and highlight the growth potential in the quality light bottle segment [8][10] - The company emphasizes a strategy of steady growth through market insight and consumer engagement, maintaining a focus on producing affordable, high-quality liquor for the public [10]