Core Viewpoint - AliExpress is launching its overseas Double 11 shopping festival, aiming to strengthen its competitive position in the global cross-border e-commerce market through enhanced fulfillment capabilities, optimized merchant structure, and improved user experience [1] Group 1: Event Timeline and Strategy - The overseas Double 11 and Black Friday events will start with a pre-sale on November 8, followed by sales from November 11 to 19, and will seamlessly transition into Black Friday until December 3 [1] - The focus will be on three key areas: commission incentives, local inventory, and brand expansion [1] Group 2: Operational Model and Merchant Support - AliExpress will continue its "POP + Full Management" dual-track model, promoting differentiated product offerings and utilizing AI tools for rapid growth [2] - A commission incentive plan will reward high-performing merchants with up to 7% of sales as commission, with new stores eligible for 100% commission [2] - An AI diagnostic tool will be provided to help merchants achieve sales targets, offering a 10% reduction in GMV targets for those who complete specific actions [2] Group 3: Localized Fulfillment and Brand Strategy - The "Overseas Management" model has expanded to over 30 countries, allowing merchants to store products locally and benefit from reduced delivery times [3] - Over 50% of the transaction volume for large items like furniture and appliances comes from the "Overseas Management" model [3] - The "Brand+" channel aims to enhance consumer trust in high-ticket brands, with a 75% year-on-year increase in new brand registrations [3] Group 4: Financial Performance and Strategic Alignment - The international digital commerce group (AIDC), which includes AliExpress, has become a key growth engine for Alibaba, with a 19% year-on-year revenue increase to 34.7 billion yuan [4] - The strong financial performance supports AliExpress's strategic initiatives for the Double 11 event, reflecting a deep integration of domestic and international operations [5] - The synergy within Alibaba's ecosystem allows for real-time market insights to be relayed back to Chinese manufacturers, enhancing product selection and inventory management [5]