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速卖通双11正式启动
Mei Ri Shang Bao· 2025-10-14 23:13
Group 1 - The overseas Double 11 event initiated by AliExpress will start its pre-sale on November 8, with the main sales period from November 11 to 19, followed by the Black Friday cycle until December 3, creating a month-long business growth opportunity [1] - AliExpress emphasizes the importance of high-quality merchants who provide good service, stable fulfillment, and strong brands, indicating that these merchants will experience significant business growth [1] - The platform is promoting a dual-track model of "POP + full management," focusing on differentiated product offerings and utilizing AI tools for rapid growth [1] Group 2 - AliExpress has introduced a "commission incentive plan" for high-rated POP merchants, allowing them to earn up to 7% of sales as commission, with new stores eligible for 100% commission [2] - The platform provides AI diagnostic tools to help merchants achieve sales targets, offering a 10% reduction in GMV targets for those who complete specific actions [2] - The "overseas management" model has expanded to over 30 countries, allowing merchants to stock products in local warehouses, significantly reducing local delivery times by 50% [2] Group 3 - The focus for this Double 11 includes brand expansion, IP, and quality product offerings, with AliExpress aiming to help brand merchants achieve higher sales at half the cost compared to Amazon [3]
聚焦品牌出海,速卖通打响海外双11“前哨战”
Guan Cha Zhe Wang· 2025-10-14 14:41
速卖通宣布,今年平台海外双11和黑五活动时间为:11月8日启动预热,11月11-19日售卖,11月20日起 无缝衔接黑五,一直持续到12月3日。 10月14日,阿里旗下跨境电商平台速卖通(AliExpress)宣布打响海外双11的"发令枪"。 返佣、托管、出海三箭齐发 具体来看,今年双11,速卖通将持续推动"POP+全托管"双轨驱动模式。POP商品聚焦蓝海、季节性、 定制化等差异化货盘,利用新品闪电推等AI工具快速成长;鼓励10美元以下轻小件全面仓发,扩大 choice包邮心智。 针对店铺评分高、妥投率稳、纠纷率低的POP优质商家,速卖通推出"返佣激励计划"。商家只需达成销 售额目标,就能拿到最高7%销售额的返佣,新店可享100%返佣。 为让商家更好的达成目标,速卖通还提供了AI诊断工具,只要完成AI加油包的指定动作(如报名大 促、优化价格等),就能享受GMV目标10%的减免。 数据显示,今年上半年,速卖通仓发订单量同比翻倍增长;GMV超50万美金的优质商家数量增长 25%;超40%加入"返佣计划"的商家收到了真金白银,最高拿到3万美金。 对于不适合空运、跨境直发周期长的大件商品来说,则有专门服务本地化履约的 ...