2025年，速卖通推出"超级品牌出海计划"，用一半成本为品牌商家带来全新增量，吸引了一批天猫品牌 与亚马逊大卖加入。该计划可为品牌提供"Brand+"专属频道和商品标签、并通过网红合作等多种海外营 销方式，帮助国产品牌在海外建立心智。尤其针对电视机这类高客单、重物流体验的大家电商品，速卖 通还在履约和售后上提供快速支持，可显著提升本地用户的购买意愿，为大家电商品增加海外竞争力。 跨境电商平台阿里速卖通AliExpress 成为国产电视机品牌出海主阵地。记者从速卖通获悉，过去一年， 国产电视机在速卖通销售额同比增长300%，是大家电中增速最快的品类，已吸引小米、TCL、海信、 创维、康佳五大国产电视品牌布局。作为率先入驻的知名国产品牌之一，小米电视在今年"海外双11 & 黑五"大促期间，跃居速卖通欧洲市场电视品类销售额TOP 1。 图：小米电视成为速卖通平台欧洲市场电视品类销售额TOP 1 图：2025"黑五"开卖首日，速卖通在欧洲下载量超过亚马逊 目前小米、TCL、海信、创维、康佳等国产电视机品牌，均已重点布局速卖通。 免责声明：此文内容为本网站刊发或转载企业宣传资讯，仅代表作者个人观点，与本网无关。仅供读者 ...

记者获悉，2025年海外大促"黑五"期间，阿里速卖通上二轮电动车行业销量增长约40倍。接连吸引了英 格威ENGWE、大鱼智行电动车DYU、Luckeep陆续加入。其中长期位居亚马逊欧洲站销量第一的品牌 英格威在加入速卖通后，连续三个月实现三位数销售增长，跻身速卖通头部阵营。 今年"双11""黑五"期间，速卖通在欧洲市场全面爆发。据知名应用分析平台Sensor Tower数据，"黑 五"首日，速卖通AliExpress在欧洲市场下载量超过亚马逊。有业内人士指出，作为电商"出海四小龙"中 唯一能在品牌出海赛道与亚马逊正面竞争的平台，"黑五"在欧洲实现下载量反超，代表速卖通开始向亚 马逊的核心主场发起挑战。 业内人士表示，过去几年，一个品牌典型的出海路径通常是：先投入亚马逊，靠产品力打出销量，再逐 步尝试让海外市场接受品牌，慢慢建立独立站。这也是大多数中国高端制造品牌的共同选择。 2025年，一批二轮电动车品牌在速卖通上"悄悄爆发"，销量持续上涨，"我们被打动了，决定不再观 望。"英格威负责人坦言，看到友商在速卖通上越做越大，肯定会动心。 速卖通也在持续加码品牌出海战略。据介绍，2025年，速卖通推出了"超级品牌出 ...

Core Viewpoint - AliExpress is launching its overseas Double 11 shopping festival, aiming to strengthen its competitive position in the global cross-border e-commerce market through enhanced fulfillment capabilities, optimized merchant structure, and improved user experience [1] Group 1: Event Timeline and Strategy - The overseas Double 11 and Black Friday events will start with a pre-sale on November 8, followed by sales from November 11 to 19, and will seamlessly transition into Black Friday until December 3 [1] - The focus will be on three key areas: commission incentives, local inventory, and brand expansion [1] Group 2: Operational Model and Merchant Support - AliExpress will continue its "POP + Full Management" dual-track model, promoting differentiated product offerings and utilizing AI tools for rapid growth [2] - A commission incentive plan will reward high-performing merchants with up to 7% of sales as commission, with new stores eligible for 100% commission [2] - An AI diagnostic tool will be provided to help merchants achieve sales targets, offering a 10% reduction in GMV targets for those who complete specific actions [2] Group 3: Localized Fulfillment and Brand Strategy - The "Overseas Management" model has expanded to over 30 countries, allowing merchants to store products locally and benefit from reduced delivery times [3] - Over 50% of the transaction volume for large items like furniture and appliances comes from the "Overseas Management" model [3] - The "Brand+" channel aims to enhance consumer trust in high-ticket brands, with a 75% year-on-year increase in new brand registrations [3] Group 4: Financial Performance and Strategic Alignment - The international digital commerce group (AIDC), which includes AliExpress, has become a key growth engine for Alibaba, with a 19% year-on-year revenue increase to 34.7 billion yuan [4] - The strong financial performance supports AliExpress's strategic initiatives for the Double 11 event, reflecting a deep integration of domestic and international operations [5] - The synergy within Alibaba's ecosystem allows for real-time market insights to be relayed back to Chinese manufacturers, enhancing product selection and inventory management [5]

Core Insights - AliExpress is rapidly emerging as a significant player in the cross-border e-commerce market, challenging Amazon's dominance in brand exports [2][3] - The platform has upgraded its brand export strategy to the "Super Brand Export Plan," aiming to attract well-known brands, including those from Tmall and Amazon [2][3] - AliExpress emphasizes cost efficiency for merchants, claiming that sellers can achieve higher sales at half the cost compared to Amazon [2][3] Brand Export Strategy - The upgrade in brand export strategy marks a pivotal moment in AliExpress's development, focusing on a systematic approach to brand export [3] - AliExpress will launch a "Brand+" dedicated channel to enhance consumer trust through genuine product certification, free shipping, and price protection mechanisms [4] - The platform aims to improve the shopping experience for high-ticket items, recognizing the different decision-making processes for expensive versus inexpensive products [4] Merchant Support - AliExpress will introduce a "Brand Service Center" to provide real-time advertising performance data and channel conversion analysis for brands [5] - The platform currently serves over 2,000 brands, primarily focusing on excellent Chinese brands while also incorporating local brands in markets like Spain and Poland [5] Marketing Initiatives - AliExpress is leveraging its local marketing capabilities, exemplified by a partnership with Pop Mart to host a music festival in Spain, enhancing brand engagement with local consumers [6] AI and Efficiency Tools - The platform will offer a comprehensive suite of AI tools tailored for e-commerce brands to help reduce costs and improve efficiency [7] Growth Metrics - In the first half of this year, the number of new brands on AliExpress increased by 72%, with over 500 brands doubling their sales and more than 2,000 brands entering new overseas markets [8] - The brand-focused inventory is becoming a growth engine for AliExpress, with high-ticket items gradually surpassing lower-priced products in sales [8] Market Trends - The global cross-border e-commerce landscape is shifting from aggressive growth strategies to a focus on profitability and brand value [8] - AliExpress aims to empower brands and position itself as a viable alternative for brands considering international expansion, leveraging its experience in serving Chinese brands [8] Overseas Management Model - The "Overseas Management" model allows merchants to stock products in overseas warehouses while AliExpress handles marketing and user operations [9] - This model has been upgraded to cover 30 countries, enhancing product visibility and efficiency for local consumers [9] Future Outlook - The combination of brand export and overseas management is seen as a powerful strategy for 2025, as the market evolves towards higher profits and stronger brands [10]

Core Insights - AliExpress has officially launched its overseas 618 promotion for 2025, with the sales period set from June 16 to June 25, coinciding with a 90-day tariff window, presenting a significant growth opportunity for cross-border merchants in the second half of the year [1] - The emphasis during the AliExpress overseas 618 project meeting was on the need to "flood the traffic," indicating a strong support for the growth of quality supply [1]