速卖通宣布，今年平台海外双11和黑五活动时间为：11月8日启动预热，11月11-19日售卖，11月20日起 无缝衔接黑五，一直持续到12月3日。 10月14日，阿里旗下跨境电商平台速卖通（AliExpress）宣布打响海外双11的"发令枪"。 返佣、托管、出海三箭齐发 具体来看，今年双11，速卖通将持续推动"POP+全托管"双轨驱动模式。POP商品聚焦蓝海、季节性、 定制化等差异化货盘，利用新品闪电推等AI工具快速成长；鼓励10美元以下轻小件全面仓发，扩大 choice包邮心智。 针对店铺评分高、妥投率稳、纠纷率低的POP优质商家，速卖通推出"返佣激励计划"。商家只需达成销 售额目标，就能拿到最高7%销售额的返佣，新店可享100%返佣。 为让商家更好的达成目标，速卖通还提供了AI诊断工具，只要完成AI加油包的指定动作（如报名大 促、优化价格等），就能享受GMV目标10%的减免。 数据显示，今年上半年，速卖通仓发订单量同比翻倍增长；GMV超50万美金的优质商家数量增长 25%；超40%加入"返佣计划"的商家收到了真金白银，最高拿到3万美金。 对于不适合空运、跨境直发周期长的大件商品来说，则有专门服务本地化履约的 ...

Core Insights - AliExpress is rapidly emerging as a significant player in the cross-border e-commerce market, challenging Amazon's dominance in brand exports [2][3] - The platform has upgraded its brand export strategy to the "Super Brand Export Plan," aiming to attract well-known brands, including those from Tmall and Amazon [2][3] - AliExpress emphasizes cost efficiency for merchants, claiming that sellers can achieve higher sales at half the cost compared to Amazon [2][3] Brand Export Strategy - The upgrade in brand export strategy marks a pivotal moment in AliExpress's development, focusing on a systematic approach to brand export [3] - AliExpress will launch a "Brand+" dedicated channel to enhance consumer trust through genuine product certification, free shipping, and price protection mechanisms [4] - The platform aims to improve the shopping experience for high-ticket items, recognizing the different decision-making processes for expensive versus inexpensive products [4] Merchant Support - AliExpress will introduce a "Brand Service Center" to provide real-time advertising performance data and channel conversion analysis for brands [5] - The platform currently serves over 2,000 brands, primarily focusing on excellent Chinese brands while also incorporating local brands in markets like Spain and Poland [5] Marketing Initiatives - AliExpress is leveraging its local marketing capabilities, exemplified by a partnership with Pop Mart to host a music festival in Spain, enhancing brand engagement with local consumers [6] AI and Efficiency Tools - The platform will offer a comprehensive suite of AI tools tailored for e-commerce brands to help reduce costs and improve efficiency [7] Growth Metrics - In the first half of this year, the number of new brands on AliExpress increased by 72%, with over 500 brands doubling their sales and more than 2,000 brands entering new overseas markets [8] - The brand-focused inventory is becoming a growth engine for AliExpress, with high-ticket items gradually surpassing lower-priced products in sales [8] Market Trends - The global cross-border e-commerce landscape is shifting from aggressive growth strategies to a focus on profitability and brand value [8] - AliExpress aims to empower brands and position itself as a viable alternative for brands considering international expansion, leveraging its experience in serving Chinese brands [8] Overseas Management Model - The "Overseas Management" model allows merchants to stock products in overseas warehouses while AliExpress handles marketing and user operations [9] - This model has been upgraded to cover 30 countries, enhancing product visibility and efficiency for local consumers [9] Future Outlook - The combination of brand export and overseas management is seen as a powerful strategy for 2025, as the market evolves towards higher profits and stronger brands [10]

Core Insights - AliExpress has officially launched its overseas 618 promotion for 2025, with the sales period set from June 16 to June 25, coinciding with a 90-day tariff window, presenting a significant growth opportunity for cross-border merchants in the second half of the year [1] - The emphasis during the AliExpress overseas 618 project meeting was on the need to "flood the traffic," indicating a strong support for the growth of quality supply [1]