Core Viewpoint - The stock of Mao Geping (01318) has increased by over 6%, currently up 6.51% at HKD 96.5, with a trading volume of HKD 69.51 million, indicating strong market interest and performance during the recent promotional period [1] Group 1: Sales Performance - The recent Double 11 promotion lasted about a month, concluding around November 11, with Mao Geping showing steady growth across both Douyin and Tmall channels [1] - Tmall's first-day sales featuring Li Jiaqi sold out, reflecting high popularity and consumer demand [1] Group 2: Market Insights - According to Shenwan Hongyuan's report, the competitive landscape during the September Double 11 pre-sale and multi-platform competition has set a solid foundation for Q4 performance [1] - Open Source Securities highlights that domestic brands are leveraging cultural roots to capture "emotional dividends," thereby increasing market share [1] Group 3: Consumer Trends - The report emphasizes the importance of emotional value and safety in product innovation, focusing on opportunities in niche markets such as "regional + technology" narratives, sensitive skin anti-aging, domestic trend cosmetics, and olfactory economy [1]