Core Viewpoint - The stock of Mao Geping (01318) has increased by over 6%, currently up 6.51% at HKD 96.5, with a trading volume of HKD 69.51 million, indicating strong market interest and performance during the recent promotional period [1] Group 1: Sales Performance - The recent Double 11 promotion lasted about a month, concluding around November 11, with Mao Geping showing steady growth across both Douyin and Tmall channels [1] - Tmall's first-day sales featuring Li Jiaqi sold out, reflecting high popularity and consumer demand [1] Group 2: Market Insights - According to Shenwan Hongyuan's report, the competitive landscape during the September Double 11 pre-sale and multi-platform competition has set a solid foundation for Q4 performance [1] - Open Source Securities highlights that domestic brands are leveraging cultural roots to capture "emotional dividends," thereby increasing market share [1] Group 3: Consumer Trends - The report emphasizes the importance of emotional value and safety in product innovation, focusing on opportunities in niche markets such as "regional + technology" narratives, sensitive skin anti-aging, domestic trend cosmetics, and olfactory economy [1]

受到宏观经济疲软以及行业竞争加剧的影响，今年以来，化妆品类月度零售总额呈现出"过山车"式变化，其中在618期间的6月更是今年首次负增长，不 过，随后两月连续增长的数据，似乎呈现出回暖态势，但真是如此吗？ 9月15日国家统计局发布了今年8月、1-8月的社零数据，按消费类型分，8月、1-8月化妆品类零售额分别为349亿元、2915亿元，分别同比增长5.1%、 3.3%。且值得注意的是，单月化妆品类零售额同比增长跑赢了社零大盘。 | 2025年8月份社会消费品零售总额主要数据 | | --- | | | 8月 | | 1-8月 | | | --- | --- | --- | --- | --- | | 指 标 | 绝对量 | 同比增长 | 绝对量 | 同比增长 | | | (亿元) | (0/0) | (亿元) | (%) | | 社会消费品零售总额 | 39668 | 3.4 | 323906 | 4.6 | | 其中:除汽车以外的消费品零售额 | 35575 | 3.7 | 292643 | 5.1 | | 其中:限额以上单位消费品零售额 | 15841 | 2.4 | 130022 | 5.2 | | 其中: ...