时尚消费的升级正催生两大业态变革：一是复合业态跨界融合，通过"零售+餐饮""零售+展览"等模式，实现品牌与消费者从商品交易到生活方式认同的深度 联结；二是健康、悦己类服务消费快速扩张，2025年前三季度北上广深成五城相关业态新开店增速达25%—55%，远超传统零售餐饮。 面对国潮崛起与全球时尚资源交织的态势，李凌提出，商业地产应构建国潮生态圈，打造多业态联动的主题空间并强化体验服务；北京需兼顾全球资源承接 与本土生态培育，一方面落实时尚产业发展方案，搭建本土品牌推广与国际交流平台，另一方面通过租金补贴、专区设置、快闪活动等举措赋能本土时尚品 牌成长。 展望中国消费市场，李凌认为，中长期存在两大结构性机遇：一是服务消费升级空间广阔，当前我国服务支出占比与发达经济体仍有10—20个百分点差距； 二是国际游客消费增量可期，随着免签政策深化，入境消费潜力将持续释放。把握这些趋势，将推动时尚消费实现高质量发展，为城市经济注入持久动能。 北京商报记者 刘卓澜 在消费升级与产业融合的双重驱动下，时尚消费已成为引领经济增长、彰显城市活力的重要引擎。世邦魏理仕中国区总裁李凌指出，时尚消费的核心要义在 于"变与不变"的辩证统一。 ...

Core Insights - Fashion consumption is becoming a significant driver of economic growth and urban vitality, characterized by a dialectical unity of "change and constancy" [1][2][3] - The current fashion consumption landscape has expanded beyond traditional categories like apparel and jewelry to include lifestyle products and services such as smart wearables, automobiles, home goods, entertainment, sports, and beauty [1][3][4] Industry Trends - Two major transformations in fashion consumption are emerging: 1. The integration of mixed-use formats, such as "retail + dining" and "retail + exhibitions," which deepens the connection between brands and consumers [1][4] 2. Rapid growth in health and self-care service consumption, with new store openings in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen projected to increase by 25% to 55% by Q3 2025, significantly outpacing traditional retail and dining [1][4] Market Opportunities - The Chinese consumption market presents two structural opportunities: 1. Significant room for service consumption upgrade, with a 10-20 percentage point gap compared to developed economies in service expenditure [2][6] 2. Potential for increased spending by international tourists, with a 50% year-on-year growth in inbound visitors following the expansion of visa-free policies [6] Consumer Behavior - The definition of fashion consumption includes both changing trends and the enduring essence of leadership in consumer preferences, with a shift towards lifestyle-oriented consumption as income levels rise and consumer demographics evolve [3][5] - The establishment of flagship stores serves as a barometer for fashion consumption trends, with first-tier cities like Beijing and Shanghai accounting for 55% of new flagship stores in the first half of 2025 [5] City-Level Insights - Fashion consumption in China can be categorized into three tiers: 1. First tier: Beijing and Shanghai, which attract high-net-worth families and international tourists [5] 2. Second tier: Cities like Shenzhen, Chengdu, and Guangzhou, which are economic hubs with high consumer spending potential [5] 3. Third tier: Smaller cities where e-commerce and social media are driving fashion consumption among middle-income groups [5]