Core Insights - The tea consumption landscape in China is undergoing a transformation driven by "Guochao" (national trend), with innovative tea products and cultural experiences attracting younger consumers [1][2] - The essence of this transformation is the reinterpretation of traditional culture through contemporary language, requiring the tea industry to shift from being mere "tea suppliers" to "cultural translators" [1][3] Group 1: Cultural Deconstruction - The integration of traditional cultural elements into modern contexts is essential, as seen in the transformation of literary spirits into aesthetic experiences in places like the Shunan Bamboo Sea [2] - Operators are encouraged to create a cultural elements database, modernizing traditional tea poetry, utensils, and rituals to resonate with younger audiences [2] Group 2: Consumer Experience Reconstruction - Successful examples like the Anji tea garden illustrate the concept that "scene equals product," where tea gardens are transformed into interactive and shareable experiences [2] - The use of technology, such as AR, enhances storytelling and engagement, creating memorable experiences that surpass traditional advertising [2] Group 3: Value Chain Reinvention - Tea companies are urged to move beyond linear thinking of "agricultural products to beverages" and instead create an ecological loop of "cultural experience, social currency, and derivative consumption" [3] - The shift from tea culture as a "cultural heritage" to a "lifestyle" is crucial for breaking category boundaries and attracting consumers [3]