国补战略
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2026国补来了!京东线上线下全面承接
Nan Fang Du Shi Bao· 2025-12-30 15:04
Group 1 - The National Development and Reform Commission and the Ministry of Finance issued a notice on December 30, outlining the support scope, subsidy standards, and work requirements for the "Two New" policy to be implemented in 2026 [1] - Consumers purchasing energy-efficient home appliances such as refrigerators, washing machines, televisions, air conditioners, computers, and water heaters will receive a subsidy of 15% of the product's sales price, capped at 1500 yuan per item [1] - For mobile phones, tablets, smartwatches, and smart glasses, consumers will also receive a 15% subsidy, with a maximum of 500 yuan per item for products priced under 6000 yuan [1] Group 2 - JD.com will fully implement the national subsidy program starting January 1, 2026, allowing consumers to save up to 11,000 yuan through specified purchases [1] - JD.com will offer additional services such as old appliance recycling subsidies, integrated delivery and installation services, and a "three-free, four-unlimited" service model to enhance consumer experience [3] - To ensure fund security, JD.com employs a fully digital approach to guarantee compliance and traceability of funds, while also implementing risk control strategies to prevent fraud [3] Group 3 - JD.com has invested nearly 30 billion yuan by 2025 to support the national subsidy program in rural areas, aiming to boost rural consumption and promote high-quality economic growth [3] - The company plans to continue increasing its investment in the "national subsidy" initiative in rural areas in 2026 [3]