Workflow
国补政策退潮
icon
Search documents
补贴退潮,增长未减:京东靠“日百+服务”成功补位
Core Insights - JD Group reported Q3 2025 revenue of 299.1 billion yuan, a year-on-year increase of 14.9%, with net profit attributable to ordinary shareholders at 5.3 billion yuan, down from 11.7 billion yuan in the same period last year [1] - The decline in government subsidies has led to a slowdown in the growth of the previously high-performing electronic product categories, raising market concerns [1][5] - Despite the challenges in electronic products, daily necessities and platform advertising revenue saw accelerated growth, contributing to sustained overall performance [1][6] Revenue Breakdown - JD's product revenue for Q3 2025 reached 226.1 billion yuan, a 10.5% increase from 204.6 billion yuan year-on-year, with electronic products and home appliances generating 128.6 billion yuan, up 4.9%, and daily necessities reaching 97.5 billion yuan, up 18.8% [5][6] - The growth rate of electronic products has fallen below 5%, indicating a broader market trend of declining sales in this category due to the reduction of government subsidies [5][6] Service Revenue Growth - JD's service revenue for Q3 2025 was 73.0 billion yuan, a significant increase of 30.8% from 55.8 billion yuan year-on-year, with platform and advertising services contributing 25.7 billion yuan, up 23.7%, and logistics and other services at 47.3 billion yuan, up 35.0% [12][13] - The strong growth in service revenue has been attributed to improvements in the advertising ecosystem and enhanced efficiency in traffic allocation [13] Instant Retail Performance - JD's instant retail business achieved double-digit growth in GMV for the quarter, driven by an increase in order volume and a healthier order structure, with a notable reduction in operational losses [14] - The company plans to focus on further developing the instant retail business while optimizing unit economics and enhancing synergies with other business segments [14]