Core Insights - Shanghai Sugar and Wine Group showcased its four major brands at the WhiskyL event, marking a significant step for Chinese liquor on the international stage and emphasizing a dual strategy of cultural engagement and brand modernization [1][20] Group 1: Cultural and Market Engagement - The theme "Seeking Eastern Flavors, Boundless Joy" was adopted to attract young consumers, featuring creative cocktails and limited-edition ice cream products that break traditional consumption scenarios [3][5] - Interactive activities such as the "Drunk Map" and blind box lottery were introduced to engage younger audiences and highlight the cultural value of Chinese liquor [3][9] Group 2: International Presence - The participation in WhiskyL represents a breakthrough for Chinese liquor, placing it at the core of a prestigious international spirits exhibition and shifting from passive to active cultural exchange [5][7] - This event fills a long-standing gap in the Chinese liquor industry's presence at high-end international exhibitions, showcasing the strength and vision of Chinese enterprises [7][9] Group 3: Brand Development Initiatives - The launch of the "19 Wine Membership Day" aims to create a long-term brand communication ecosystem, establishing a fixed monthly event similar to major shopping festivals [11][20] - The project offers various promotions, enhancing consumer experience and fostering emotional loyalty towards the brand [13][16] Group 4: Industry Impact - The initiative breaks away from traditional marketing models reliant on seasonal promotions, promoting a shift towards new value-driven marketing strategies in the Chinese liquor industry [18][20] - The continuous exposure from the "19 Wine Membership Day" is expected to strengthen brand recognition and amplify the brand's market presence [16][20]