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75.5万人次!服贸会拉动首钢园入园人次创新高
转自:北京日报客户端 为期五天的2025年中国国际服务贸易交易会圆满落下帷幕。记者9月14日获悉,在服贸会带动作用下, 首钢园服贸会期间(9月10日至14日17时)入园客流达75.5万人次,再创历年新高。 从曾经的"十里钢城"到如今火爆的"会展小镇",首钢园"会展+"综合效应显现,成为首发、首秀、首 展、首体验的荟萃地。 "工业风"遇上"糖果甜" 服贸会"一会一址"首次落地首钢园,园区内每日人潮涌动。"第一次来到首钢园,没想到老高炉能这么 洋气!"站在四高炉前,来自上海的参展商匡女士拍了张自拍照。忙完当日工作后,她到感兴趣的专题 展馆内"逛吃"打卡,一路上遇到的"工业风+现代感"融合场景让她大开眼界,举起手机不停拍摄。 "既能带孩子看服贸会长知识,又能参与有趣的亲子活动!"9月14日,刘女士一家三口在园区度过了充 实的一天。上午逛展后,下午他们来到了大跳台区域的首届中国国际糖果季活动现场,10米高的"糖果 城堡"、用糖果搭建的"钢铁高炉"模型吸引一家人拍照留念,孩子最喜欢的是亲手制作棒棒糖的体验活 动,"工业风"遇上"糖果甜"的沉浸式场景,让孩子直呼"舍不得走"。 夜间经济成"流量密码" 夜间经济同样成为会展 ...
威士忌展上的国酒:上海糖酒集团营销创新上的“东方方案”
Cai Fu Zai Xian· 2025-08-11 09:18
8月8日至10日,上海糖酒集团携旗下四大品牌全兴酒业、金枫酒业石库门、捷美颂、光明玖壹玖惊艳亮 相全球顶级酒类盛会WhiskyL,成为本届展会上最受瞩目的东方力量。此次参展不仅代表着国酒首次以 主角身份登上西方国际潮流酒展的舞台,更是通过文化破圈与年轻化沟通的双重战略,为国酒的全球化 进程与品牌年轻化转型开辟了新路径。展后上海糖酒打造光明酒业19要酒会员日,线上线下联动,为消 费者提供持续优质服务,推动品牌长期创新发展。从展会到19要酒会员日,上海糖酒集团以积极行动为 国酒营销创新提供行业启示,引导国酒创新发展之路。 一、以创新姿态实现国酒走向年轻,以文化自信推动国酒走向世界 展会期间,上海糖酒集团以"西寻东味,明悦无界"——国际美酒艺术节为主题,针对年轻消费者,推出 一系列中西融合的创意鸡尾酒,国酒限定款冰激淋产品,打破传统国酒的饮用场景,吸引年轻消费者探 索国酒的多元可能性;同时打造明悦酒鬼地图互动打卡和盲盒机抽奖活动等,回应了市场对传统品类年 轻化的需要,让年轻消费者在体验中重新认识国酒的文化价值与潜力,进而爱上国酒。 作为全球最具影响力的威士忌专业展会之一,WhiskyL历来是西方烈酒的"主场"。上海 ...
2025方庄美食季7月12日开启!到“食”尚方庄感受人间烟火气
Core Points - The first "Taste of Fangzhuang - 2025 Fangzhuang Food Season" will take place from July 12, lasting for 9 days, featuring 65 local dining establishments [2] - The event aims to celebrate the culinary heritage and modern trends in Fangzhuang, a historically significant community in Beijing [2] - The festival will include three main themed markets to cater to diverse consumer preferences [2] Themed Markets - **Culinary Extravaganza Market**: A mix of traditional and modern food offerings, featuring renowned brands like "Jindingxuan" and "Quanjude," alongside trendy eateries and international cuisine [2] - **Coffee & Cocktail Experience Zone**: Daytime coffee workshops transitioning into evening craft beer tastings and cocktail mixing, creating a vibrant social atmosphere [2] Cultural and Artistic Activities - **Cultural and Creative Handicraft Market**: Interactive sessions with traditional artisans, showcasing skills like dough figurine making and paper cutting, alongside culinary competitions and food sculptures [4] - **Nighttime Events**: The "Moonlight Canteen" will feature light art installations and performances by skilled bartenders, enhancing the nightlife experience in Fangzhuang [4] Interactive Features - The event will include a "Fangzhuang Food Passport" for visitors to collect stamps at various attractions, which can be exchanged for exclusive merchandise and discounts [4] - A time corridor exhibition will illustrate the transformation of Fangzhuang over the past 40 years, enhancing community engagement [4]