创意鸡尾酒
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75.5万人次!服贸会拉动首钢园入园人次创新高
Bei Jing Ri Bao Ke Hu Duan· 2025-09-14 11:26
Core Insights - The 2025 China International Service Trade Fair concluded successfully, attracting a record 755,000 visitors to Shougang Park during the event [1][10] - Shougang Park has transformed from an industrial site to a vibrant exhibition town, showcasing a blend of industrial heritage and modern attractions [1][3] Visitor Experience - The fair featured over 20 supporting activities, emphasizing technology, culture, and international appeal, creating a dual-driven model of "exhibition + consumption" [3][10] - Visitors enjoyed immersive experiences, such as a candy-themed event and interactive activities for families, enhancing the overall appeal of the venue [3][10] Night Economy - The night economy emerged as a significant draw, with many visitors enjoying the park's nightlife, including dining and entertainment options [5][8] - Special promotions for fair attendees, such as discounts at restaurants and cafes, contributed to increased foot traffic during evening hours [8][10] Long-term Development - The influx of 755,000 visitors is seen as a milestone in establishing Shougang Park as a key exhibition hub, with over 2 million visitors since it began hosting the fair in 2021 [10][11] - The park aims to develop a comprehensive exhibition ecosystem, attracting more premier events and fostering long-term growth in the region [11]
威士忌展上的国酒:上海糖酒集团营销创新上的“东方方案”
Cai Fu Zai Xian· 2025-08-11 09:18
8月8日至10日,上海糖酒集团携旗下四大品牌全兴酒业、金枫酒业石库门、捷美颂、光明玖壹玖惊艳亮 相全球顶级酒类盛会WhiskyL,成为本届展会上最受瞩目的东方力量。此次参展不仅代表着国酒首次以 主角身份登上西方国际潮流酒展的舞台,更是通过文化破圈与年轻化沟通的双重战略,为国酒的全球化 进程与品牌年轻化转型开辟了新路径。展后上海糖酒打造光明酒业19要酒会员日,线上线下联动,为消 费者提供持续优质服务,推动品牌长期创新发展。从展会到19要酒会员日,上海糖酒集团以积极行动为 国酒营销创新提供行业启示,引导国酒创新发展之路。 一、以创新姿态实现国酒走向年轻,以文化自信推动国酒走向世界 展会期间,上海糖酒集团以"西寻东味,明悦无界"——国际美酒艺术节为主题,针对年轻消费者,推出 一系列中西融合的创意鸡尾酒,国酒限定款冰激淋产品,打破传统国酒的饮用场景,吸引年轻消费者探 索国酒的多元可能性;同时打造明悦酒鬼地图互动打卡和盲盒机抽奖活动等,回应了市场对传统品类年 轻化的需要,让年轻消费者在体验中重新认识国酒的文化价值与潜力,进而爱上国酒。 作为全球最具影响力的威士忌专业展会之一,WhiskyL历来是西方烈酒的"主场"。上海 ...
2025方庄美食季7月12日开启!到“食”尚方庄感受人间烟火气
Bei Jing Ri Bao Ke Hu Duan· 2025-07-12 09:06
Core Points - The first "Taste of Fangzhuang - 2025 Fangzhuang Food Season" will take place from July 12, lasting for 9 days, featuring 65 local dining establishments [2] - The event aims to celebrate the culinary heritage and modern trends in Fangzhuang, a historically significant community in Beijing [2] - The festival will include three main themed markets to cater to diverse consumer preferences [2] Themed Markets - **Culinary Extravaganza Market**: A mix of traditional and modern food offerings, featuring renowned brands like "Jindingxuan" and "Quanjude," alongside trendy eateries and international cuisine [2] - **Coffee & Cocktail Experience Zone**: Daytime coffee workshops transitioning into evening craft beer tastings and cocktail mixing, creating a vibrant social atmosphere [2] Cultural and Artistic Activities - **Cultural and Creative Handicraft Market**: Interactive sessions with traditional artisans, showcasing skills like dough figurine making and paper cutting, alongside culinary competitions and food sculptures [4] - **Nighttime Events**: The "Moonlight Canteen" will feature light art installations and performances by skilled bartenders, enhancing the nightlife experience in Fangzhuang [4] Interactive Features - The event will include a "Fangzhuang Food Passport" for visitors to collect stamps at various attractions, which can be exchanged for exclusive merchandise and discounts [4] - A time corridor exhibition will illustrate the transformation of Fangzhuang over the past 40 years, enhancing community engagement [4]