国际消费新场景
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简阳市侨联开展国际消费新场景建设情况专题调研
Sou Hu Cai Jing· 2026-01-05 11:02
Core Viewpoint - The article discusses the efforts of the Jianyang Municipal Committee to enhance international consumption and high-quality openness by leveraging the resources of the Taiwanese and overseas Chinese community, focusing on the development of new consumption scenarios and the integration of tourism and commerce. Group 1: Research Activities - On January 5, the Jianyang Municipal Committee organized a special research activity involving Taiwanese and overseas Chinese members to explore the creation of international consumption scenarios and support high-quality openness [1]. - The committee visited two key locations: Donglai Impression and Qianfeng Village in Shizhong Town, aiming to gather insights for consumption upgrades and open development in Jianyang [1]. Group 2: Key Findings from Visits - At Donglai Impression, the committee evaluated the integration of cultural, commercial, and tourism consumption scenarios, noting the effective use of the Tianfu International Airport's location to create a one-stop consumption chain, attracting over 25,000 cross-city visitors annually [3]. - In Qianfeng Village, the committee experienced new rural tourism consumption models, visiting various unique areas such as the "Village Sugar Meeting" exhibition area and farmer markets, and acknowledged the village's successful collaboration model of "village collective + enterprises + farmers" for creating suburban consumption scenarios [5]. Group 3: Recommendations and Future Directions - During a discussion session, committee members emphasized the need for innovation in scenarios, brand building, and open empowerment, suggesting the enhancement of the "Jianzhou Rhythm + International Style" positioning and the integration of local IP with cross-border consumption [7]. - The Jianyang Municipal Committee plans to compile the suggestions from the members into proposals to guide future development, aiming to align Taiwanese and overseas Chinese resources with Jianyang's development needs and accelerate the establishment of "Tianfu Portal, Airport Jianyang" [7].
区域国际消费新场景暨天津陆家嘴中心七周年店庆盛大启幕
Sou Hu Cai Jing· 2025-10-01 07:51
Core Insights - The event marked the grand opening of the Tianjin Lujiazui Center's seventh anniversary, emphasizing the development of new international consumption scenarios in Tianjin [1][9] Group 1: Event Highlights - The opening ceremony featured multiple guests who praised the commercial achievements and innovative spirit of the Tianjin Lujiazui Center, expressing hopes for future developments in international consumption [3] - Mr. Paul, Secretary-General of the Serbian Artists Association, highlighted Tianjin's vibrant commercial atmosphere and quality of consumption, indicating a desire to collaborate with the center to enhance cultural consumption experiences [3] Group 2: Business Strategy - Since its establishment in the Hongqiao District, the Tianjin Lujiazui Center has focused on creating a quality lifestyle energy hub, integrating social interaction, entertainment experiences, and scene marketing [7] - The center has achieved notable success in introducing flagship stores and developing new international consumption scenarios, contributing to the construction of an international consumption center in Hongqiao District [7] Group 3: Promotional Activities - The event featured a series of promotional activities, including store openings, IP check-ins, trendy performances, and interactive experiences, aligning with the National Day holiday to create a festive consumer atmosphere [9] - The approach of "scene innovation + welfare feedback" aims to inject new momentum into the upgrade of the northwest landmark business district [9]