Group 1: Industry Trends - The popularity of the drama "Jinxiu Fanghua" has sparked a culinary trend in Xi'an, leading to a surge in themed dining experiences and cultural engagement [1][8] - Restaurants in Xi'an are leveraging social media platforms like Douyin to promote "Jinxiu Fanghua" themed menus, resulting in increased sales and customer footfall [1][8] - The integration of traditional culture with modern dining experiences is creating a unique market opportunity for local restaurants [1][26] Group 2: Restaurant Innovations - "Huo Lu Pang" barbecue restaurant has successfully combined traditional Chinese aesthetics with modern dining, attracting customers through immersive experiences [3][5] - The restaurant's themed menu, including the "Jinxiu Fanghua" package, has seen daily sales of nearly 100 orders since its launch [8] - The use of cultural elements, such as staff dressed as historical figures and dishes inspired by Tang Dynasty poetry, enhances the dining experience and customer engagement [10][18] Group 3: Marketing Strategies - The collaboration with Douyin has significantly increased online orders and in-store traffic, with 30% of customers being tourists drawn by social media promotions [8][25] - Live streaming events and interactive promotions have proven effective in driving customer interest and sales, with a notable increase in engagement during live broadcasts [19][22] - Emotional marketing strategies, focusing on creating a "heartfelt experience," have led to a 75% increase in transaction volume for restaurants featured on Douyin's trending list [26]

从"吃味道"到"吃文化"，沉浸式国风餐饮走红。 本文由红餐网(ID：hongcan18)原创首发，作者：何沛凌；编辑：韩思青。 吃饭、换装、看表演，一批国风餐饮业态凭借美食文化和场景的融合创新逆势发展。 01 重磅投入、边吃饭边看表演 一批国风主题餐厅走红 近年来，国风消费趋势已经深度渗入大众，尤其是年轻世代，并重塑着消费格局。 抖音发布的数据显示，"90后"已成为购买老字号最多的群体，"00后"下单量增长最快，同比增速达95%。他们通过汉服穿 搭、非遗体验、打卡文博场馆等方式，将国风消费从单一产品的消费升级为 "文化体验 + 情感共鸣" 的综合消费形态。 而在餐饮行业，一批以"深度文化"为内核的国风餐厅正强势崛起，成为现象级的存在。2025年4月，抖音生活服务心动榜 正式上线，上线以来，不少主打国风主题餐秀的品牌登上榜单，取得了亮眼的成绩。 抖音生活服务心动榜基于对当下消费趋势的敏锐洞察，通过构建"心动指数" 这一综合指标，考量用户对餐厅体验内容的 转评赞互动、到店消费、门店收藏、消费后的评价和复购等多维度数据，从全国800万家餐厅中筛选出优质商家，也为国 风主题餐秀这类注重体验感的品牌提供了展示舞台。 北 ...