编辑：王智韬 8月24日，湖北宜昌一网友发视频称 ，在一家烤肉店用餐时因为停电，老板宣布全场免单。视频发布者在评论区称，"300(元)今晚直接给我免了""真的好吃 到抽耳光都不放手"。 26日，该烤肉店老板告诉九派新闻 ，停了有几个小时，感觉给客人带来了不好的的用餐体验，所以决定免单，大家知道后都很高兴。其称，有客人将桌子 搬到外面吃，也有客人打包带走。当时一共有56桌，大概18000元，"这都还好，我们就是做长久生意。" ...

相较于火锅主业谨慎的扩张节奏，海底捞在开副牌这件事上的动作要大胆许多。 自"红石榴计划"提出以来，海底捞接连孵化了多个餐饮品牌。 文 | 红餐网 周飞飞 编辑 | 方圆 火锅"一哥"上半年过得并不容易。 昨晚，海底捞（06862.HK）交出了2025年上半年业绩报告，上半年营收207.03亿元，净利润为17.54亿 元，核心经营利润为24.08亿元。相较于去年同期，这几个核心指标均有一定程度下滑。 同期，海底捞火锅主业扩张节奏审慎，上半年关停33家餐厅，同时新开25家自营门店，3家加盟门店。 截至2025年6月30日，海底捞品牌共经营1363家餐厅。 在主业承压的情况下，海底捞正通过多品牌战略、发力外卖业务等方式寻求突破。 01 14个子品牌收入同比增长227%，加盟或成增长新动能 截至2025年6月30日，海底捞旗下有"焰请烤肉铺子""从前印巷""小嗨爱炸"等14个餐饮品牌，共计126家 餐厅。财报数据显示，这些子品牌带来的"其他餐厅收入"达5.97亿元，同比增长227%，整体增速比较亮 眼。 尽管目前子品牌的营收贡献尚不明显——占比2.9%，但海底捞仍在积极孵化子品牌。 其中焰请烤肉铺子已经小有规模。上半 ...

8月25日，海底捞国际控股有限公司（下称"海底捞"，股票代码：6862.HK）公布2025年上半年业绩报 告。 2025年上半年，海底捞实现营业收入207.03亿元，净利润17.55亿元，核心经营利润24.08亿元。 在餐厅表现方面，今年上半年海底捞自营餐厅整体翻台率为3.8次╱天，同店翻台率3.8次╱天，上半年 海底捞接待顾客总数近1.9亿人次。海底捞餐厅翻台率及客流量于2025年上半年有所下降，主要由于餐 饮市场竞争加剧，顾客消费需求变化等影响。 截至2025年6月30日，海底捞品牌共经营1363家餐厅，其中自营餐厅中国大陆地区1299家，港澳台地区 23家，另有加盟餐厅共41家。2025年上半年，海底捞持续进行海底捞门店网络优化，期内新开自营餐厅 25家，加盟餐厅3家。同时，海底捞继续落实"啄木鸟计划"，主动关停了一些经营表现不达预期、增长 潜力不足的餐厅，另有部分餐厅因其他商业原因停止营业。 在顾客端，海底捞通过专属客户经理建立顾客链接，满足顾客的个性化要求，提供延伸服务，提升顾客 满意度；在员工端，海底捞通过系统化的成长体系赋能员工发展，不断增强团队的归属感与凝聚力，为 服务质量的稳定提升奠定坚实基 ...

Group 1: Industry Trends - The popularity of the drama "Jinxiu Fanghua" has sparked a culinary trend in Xi'an, leading to a surge in themed dining experiences and cultural engagement [1][8] - Restaurants in Xi'an are leveraging social media platforms like Douyin to promote "Jinxiu Fanghua" themed menus, resulting in increased sales and customer footfall [1][8] - The integration of traditional culture with modern dining experiences is creating a unique market opportunity for local restaurants [1][26] Group 2: Restaurant Innovations - "Huo Lu Pang" barbecue restaurant has successfully combined traditional Chinese aesthetics with modern dining, attracting customers through immersive experiences [3][5] - The restaurant's themed menu, including the "Jinxiu Fanghua" package, has seen daily sales of nearly 100 orders since its launch [8] - The use of cultural elements, such as staff dressed as historical figures and dishes inspired by Tang Dynasty poetry, enhances the dining experience and customer engagement [10][18] Group 3: Marketing Strategies - The collaboration with Douyin has significantly increased online orders and in-store traffic, with 30% of customers being tourists drawn by social media promotions [8][25] - Live streaming events and interactive promotions have proven effective in driving customer interest and sales, with a notable increase in engagement during live broadcasts [19][22] - Emotional marketing strategies, focusing on creating a "heartfelt experience," have led to a 75% increase in transaction volume for restaurants featured on Douyin's trending list [26]

Group 1 - The core viewpoint of the article is that the popularity of self-service beef rib barbecue is declining after a brief surge, with many establishments facing closure due to market saturation and lack of differentiation [5][20][22] - The self-service beef rib barbecue concept gained traction last year, with a low price point of 30-60 yuan per person attracting many customers [2][14] - The leading brand "Lin Zhenzhen Beef Rib Buffet" expanded from 10 to nearly 100 locations, achieving monthly sales exceeding one million at its peak [3][4] Group 2 - The rapid expansion of similar brands has led to a homogenization of offerings, with many restaurants adopting identical names, products, and business models [4][21] - Some establishments have already closed, with reports of a predicted wave of closures in mid-2023 due to poor quality and low repeat customer rates [8][12] - The self-service model allows for cost savings on labor, but many establishments struggle with maintaining quality and customer loyalty, leading to a "one-time business" scenario [16][22] Group 3 - The decline in the self-service beef rib barbecue market is attributed to intense competition, price wars, and a lack of innovation among new entrants [20][22][30] - The article highlights the importance of supply chain management, noting that many small chains lack the resources to sustain operations under pressure [23] - The trend of low-cost, high-volume restaurant concepts has led to a cycle of new entrants quickly entering and exiting the market, often resulting in financial losses for inexperienced operators [26][28]

Core Viewpoint - The article discusses the legal issues surrounding actor Zhang Han and the restaurant brand "Shaobenshao," highlighting the company's financial troubles and Zhang's involvement as a former shareholder [1][2]. Company Overview - "Shaobenshao" was established in January 2021 with a registered capital of 10 million yuan, and Zhang Han held a 10% stake until his exit in April 2023 [2]. - The company has faced multiple bankruptcy auctions and has been listed in the business abnormality record, with five instances of being executed against, totaling 2.2492 million yuan [2]. - As of May 27, 2023, there are still 7 operational "Shaobenshao" outlets across 5 provinces and 6 cities, primarily in lower-tier cities [2][4]. Financial and Legal Issues - Zhang Han's exit from the company occurred shortly before the company was restricted from high consumption, raising speculation about his financial obligations [2]. - The company is currently undergoing bankruptcy review, and if the court finds Zhang Han liable for capital deficiencies, he may face additional financial responsibilities [2]. Industry Context - The article notes a trend of celebrities entering the restaurant industry, with many facing operational difficulties or closures [8]. - Historical data shows that several celebrity-led restaurant brands have significantly reduced their number of operational outlets over the years, indicating challenges in sustaining such ventures [9][12].

Core Viewpoint - The legal dispute involving actor Zhang Han and the restaurant company Shao Ben Shao has brought attention to the challenges faced by celebrity-backed dining ventures, particularly in light of financial difficulties and operational issues within the company [1][5]. Company Overview - Shao Ben Shao (Shanghai) Catering Management Co., Ltd. was established in January 2021 with a registered capital of 10 million yuan [5]. - Zhang Han held a 10% stake in the company but exited in April 2023, shortly before the company faced restrictions on high consumption [5]. - The company has been associated with multiple bankruptcy auction notices and has been listed in the business operation anomaly directory, facing high consumption restrictions multiple times [5]. Financial Issues - Since the beginning of 2023, Shao Ben Shao has been listed as an executed party five times, with a total amount reaching 2.2492 million yuan [5]. - The company is undergoing bankruptcy review as of 2024, indicating severe financial distress [5]. Market Presence - Despite its challenges, as of May 27, 2023, there are still seven operational Shao Ben Shao barbecue outlets across five provinces and six cities, primarily in lower-tier cities [6]. Celebrity Involvement - Zhang Han, known for his roles in various popular dramas, has actively promoted the Shao Ben Shao brand, participating in its launch events alongside other celebrities [3][9]. - The trend of celebrities entering the restaurant industry has seen mixed results, with several high-profile figures facing operational difficulties in their dining ventures [10][13].

Core Viewpoint - The article discusses the legal issues surrounding actor Zhang Han and the restaurant company "Shaobenshao," highlighting the complexities of celebrity involvement in the restaurant industry and the potential financial repercussions for Zhang Han due to unpaid capital contributions [1][5][7]. Company Overview - "Shaobenshao" was established in January 2021 with a registered capital of 10 million yuan, and Zhang Han initially held a 10% stake before exiting in April 2023 [5][6]. - The company has faced multiple bankruptcy auction cases and has been listed in the business operation anomaly directory, with five instances of being executed against in 2023, totaling 2.2492 million yuan [7]. Celebrity Involvement - Zhang Han was previously the main promoter of the "Shaobenshao" brand and participated in its launch event alongside other celebrities [3][8]. - The restaurant chain had gained popularity with a "Mars Exploration" theme, but its current operational status is uncertain, with only seven locations remaining across five provinces and six cities as of May 27 [8][10]. Industry Context - The article notes a trend of celebrities entering the restaurant business, with many facing challenges and operational difficulties, as seen in the cases of other stars like Huang Xiaoming [12][15]. - A historical overview shows that numerous celebrities have launched restaurant brands, but many have seen a significant decline in the number of operational locations over time [17].

Core Viewpoint - The article discusses the strategic expansion of Haidilao into the bakery sector through its new brand "拾㧚耍· SCHWASUA," highlighting the challenges and opportunities in the retail landscape, particularly in the context of the company's "Red Pomegranate Plan" aimed at overcoming growth bottlenecks in its core hotpot business [4][7][18]. Group 1: Market Context and Brand Launch - During the May Day holiday, Haidilao launched its bakery brand "拾㧚耍· SCHWASUA" in a prime location in Hangzhou, offering high-quality products at competitive prices, which quickly attracted consumer attention [4][6]. - The bakery's pricing strategy features over 60% of products priced below 10 yuan, with the most expensive item not exceeding 30 yuan, significantly lower than similar brands [6][8]. Group 2: Strategic Rationale for Expansion - The Chinese baking market is projected to grow from 561.4 billion yuan in 2023 to over 850 billion yuan by 2029, with an annual growth rate exceeding 9%, making it an attractive sector for Haidilao's diversification [7]. - The "Red Pomegranate Plan" is seen as a strategic extension to address the declining table turnover rate and falling customer spending in Haidilao's core business, allowing the company to reach a broader customer base through multiple brands [7][11]. Group 3: Competitive Advantages - Haidilao's strong supply chain integration allows for cost optimization across the entire production process, ensuring high-quality products at lower prices compared to traditional bakeries [8][12]. - The company leverages its existing customer base and membership system to drive traffic to its new bakery brand, enhancing customer retention and engagement [7][11]. Group 4: Performance and Challenges - Since the launch of the "Red Pomegranate Plan," Haidilao has opened 74 stores across various food categories, generating a total revenue of 4.83 billion yuan, indicating a mix of successes and challenges in brand performance [11][12]. - Despite some brands achieving market recognition, the rapid expansion poses risks of resource dilution and management challenges, particularly as some sub-brands struggle to achieve profitability [14][18]. Group 5: Industry Trends and Future Outlook - The multi-brand strategy is becoming a key approach for leading companies in the restaurant industry to overcome growth challenges, with Haidilao's efforts reflecting broader trends in the sector [16][18]. - The future competition among restaurant giants will focus not only on the number of outlets but also on supply chain resilience, organizational vitality, and strategic consistency [18].

Core Insights - The bakery brand "拾 耍·SCHWASU," owned by Haidilao, opened its first store in Hangzhou, attracting significant customer interest during the May Day holiday [1][3] - The store offers nearly 20 types of bread, primarily common varieties, with prices mostly under 20 yuan, appealing to a broad customer base [2][3] - Haidilao's expansion into the bakery sector is part of a strategy to diversify its offerings and capture additional market segments, including breakfast and afternoon tea [3][4] Company Overview - "拾 耍·SCHWASU" is positioned as Haidilao's first bakery brand, leveraging the company's existing customer base and brand recognition [1][3] - The store features a modern design and a circular purchasing area, enhancing the shopping experience for customers [1][2] - Haidilao has previously ventured into various food sectors, including barbecue and hot pot, indicating a broader strategy of brand diversification [3][4] Product Offering - The bakery offers a range of products, including popular items like croissants and sea salt rolls, with some items priced as low as 5.8 yuan [2][3] - Special promotions, such as membership discounts and bundled offers, are in place to attract customers and encourage repeat visits [2][3] Market Context - The bakery industry is characterized by intense competition, particularly in Hangzhou, where numerous brands are vying for market share [3][4] - Haidilao's revenue for the previous year reached 42.755 billion yuan, with a year-on-year growth of 3.1%, indicating the company's overall financial health [3] - The introduction of "拾 耍·SCHWASU" aligns with Haidilao's "Red Pomegranate Plan," aimed at enhancing synergy with its main brand and launching new sub-brands [4]