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2.8万亿市场下,餐饮供应链朝五大方向升级
Sou Hu Cai Jing· 2025-09-29 06:19
Core Insights - The restaurant industry is transitioning from "incremental" growth to "stock" market dynamics, with a focus on cost reduction and efficiency improvement due to rising costs and declining consumer spending [1][2][8] - The importance of the restaurant supply chain is increasingly recognized as a critical support for industry development [1] Industry Trends - The national restaurant revenue is projected to reach approximately 5.6 trillion yuan in 2024, with a year-on-year growth of 5.3%, while the growth rate has slowed to 3.6% in the first eight months of 2025 [2] - The chain rate in the restaurant industry has increased from 15% in 2020 to 23% in 2024, indicating significant room for further growth [4] - The restaurant supply chain market size is expected to exceed 2.8 trillion yuan in 2025, reflecting a growth rate of 8.1% in 2024 [7] Supply Chain Evolution - The role of supply chain enterprises is shifting from passive supporters to active market drivers, with a focus on efficiency and innovation [8][9] - Supply chain enterprises are expanding their business boundaries by opening restaurants, thus diversifying their growth opportunities [9] Key Development Directions 1. **Health-oriented**: Supply chains are increasingly focusing on health, with a growing demand for healthy ingredients and products [9][10] 2. **Regionalization**: There is a trend towards leveraging regional ingredients and flavors to achieve differentiation in the market [12][14] 3. **Segmentation**: The supply chain is becoming more specialized, with "single champions" emerging in various niches [15][17] 4. **Customization**: Supply chain companies are offering tailored services that encompass product development, menu optimization, and logistics [19][21] 5. **Globalization**: Supply chain enterprises are actively expanding into overseas markets to address the growing demand for Chinese cuisine abroad [22] 6. **Digitalization**: The integration of digital tools and smart devices is driving the digital transformation of the supply chain [24] Market Innovations - The emergence of "trend-setting" products in the supply chain is helping brands optimize costs and create competitive advantages [24][25] - Notable products include high-quality ingredients and innovative seasoning solutions that cater to diverse culinary needs [26][28] Future Outlook - The restaurant supply chain is at a pivotal moment, with opportunities for flexible customization, product innovation, and the development of "hit products" as key competitive strategies [29]