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2025年中国沙拉酱‌行业政策、产业链全景、运行现状及未来发展趋势研判:健康化迭代与功能化升级并行,沙拉酱市场规模有望达到152亿元[图]
Chan Ye Xin Xi Wang· 2025-10-01 02:09
相关企业:广东百利食品股份有限公司、江苏特味浓食品股份有限公司、北京丘比食品有限公司、亨氏 (中国)调味食品有限公司、联合利华食品(中国)有限公司、上海味好美食品有限公司、安徽麦吉食 品有限公司、千品晟成食品科技有限公司、廊坊昌发食品有限公司 关键词:沙拉酱、轻食、西式快餐、沙拉酱行业政策、沙拉酱行业产业链、沙拉酱发展现状、沙拉酱行 业细分市场、沙拉酱发展趋势 一、沙拉酱行业相关概述 沙拉酱,英文为"Salad Dressing",是一种用于拌沙拉或其他食品的调味酱。它通常由油、醋、蒜泥、芥 末、蜂蜜、盐和其他香料等成分制成,口感酸甜、鲜美,具有独特的风味,可用于拌色拉、拌面、做鸡 肉卷等,也可用来蘸食面包、蔬菜等。根据中国《沙拉酱》(SB/T10753-2010)标准,沙拉酱可添加蛋 黄、食糖、食用盐、香辛料等辅料,进一步丰富其营养与风味层次。 沙拉酱主要可分为两大类别,一类是油醋类,以油和醋为基础,常搭配芥末、香草等调味,如传统油醋 汁、意大利沙拉酱、和风油醋等,口感相对清爽;另一类是浓稠类,以蛋黄或蛋黄酱与酸乳酪等为基底 经乳化制成,质地粘稠、风味更丰富,典型代表有蛋黄酱,以及在其基础上衍生的凯撒酱、混 ...
2025年第39周:食品饮料行业周度市场观察
艾瑞咨询· 2025-09-30 00:07
Group 1 - Consumer acceptance of prepared dishes varies significantly based on dining scenarios, with over 50% acceptance in fast food chains and only 8.8% in high-end restaurants, highlighting concerns over food safety and pricing [3] - The iced tea market is experiencing a resurgence, with brands like Nongfu Spring and Yuanqi Forest entering the space, focusing on "sugar reduction" and "carbonation" innovations, and the market is projected to reach 300 billion yuan by 2024 [4] - The global food and beverage industry sees PepsiCo reclaiming the top spot with revenues exceeding 90 billion USD, driven by product innovation and AI technology, while Nestlé and JBS follow closely [5] Group 2 - The rise of "supermarket canteens" and "restaurant supermarkets" reflects a trend towards blending dining experiences, driven by consumer demand for value and fresh ingredients, although it increases operational complexity [6] - The dairy market faces challenges with liquid milk experiencing a decline, while powdered milk and cheese show growth, indicating a shift in consumer preferences towards plant-based alternatives [8] - The tea beverage industry is shifting towards fast-moving consumer goods, with brands like Mixue Ice Cream rapidly expanding, while competition intensifies in lower-tier cities [9] Group 3 - Bamboo sugar and reed root water have emerged as popular health drinks, driven by trends towards natural, low-sugar products and cultural resonance, with a projected compound annual growth rate exceeding 88% over the next five years [10] - The night economy is becoming a significant growth driver for the restaurant industry, with cities like Shanghai and Chengdu seeing nighttime consumption rates reach 60% [14] - The tea restaurant sector is undergoing transformation due to innovation challenges, with a market size expected to exceed 300 billion yuan by 2025 [15] Group 4 - The bottled beverage market is seeing a rise in "construction site drinks," favored for their affordability and large volume, despite health concerns [16] - The ice cream market is diversifying, with mini and cultural-themed ice creams gaining popularity, reflecting a shift towards health-conscious and personalized consumption [17] - The instant noodle market is projected to grow, with China accounting for 37.2% of global demand, emphasizing the need for product innovation [19] Group 5 - The launch of a new high-end sugar-free tea by Master Kong sold out rapidly, indicating strong consumer demand for premium products in the sugar-free beverage market, which is expected to reach 401.6 billion yuan in 2023 [20] - The sugar-free beverage market is evolving, with consumers seeking transparency in ingredients and health benefits, leading to increased competition among brands [21] - Subway's collaboration with Michelin-star chefs to launch a new series of sandwiches reflects a deepening localization strategy in the Chinese market [22] Group 6 - Three Squirrels has introduced a new quality standard for pine nut products, aiming to enhance industry standards and meet consumer demand for high-quality nuts [24] - Wahaha's rebranding to "Wah Xiaozong" under the leadership of Zong Fuli aims to attract younger consumers while addressing compliance issues [25] - Zhou Hei Ya's promotional campaign targeting college students highlights efforts to regain market share amid declining revenues [26] Group 7 - The beverage brand Bawang Chaji has gained international recognition by winning multiple awards at the 2025 World Beverage Innovation Awards, showcasing the potential of Chinese tea brands [28] - Pupu Supermarket's launch of an affordable meal delivery service aims to capture market share in the competitive food delivery sector [29] - Yili's new concept store emphasizes fresh, made-to-order products, reflecting a shift in consumer preferences towards quality and innovation [30]
小容量大市场!小酒“狂飙”带动白酒行业的“轻量革命”
Sou Hu Cai Jing· 2025-09-29 11:23
作者︱懂酒哥 从便利店冷藏柜的网红陈列到电商平台的售罄榜单,从Z世代的聚会长桌到独居青年的深夜小酌,小容量白酒已悄然撕掉"试饮装"和"赠品"的标签,成为当 下白酒行业最炙手可热的增长极。 当前,白酒行业传统大单品增长陷入瓶颈,消费需求向"健康、悦己、场景化"加速迭代,这场由"小"引发的热度,究竟是行业转型期的短暂"流量窗口",还 是能撬动市场重构的长期变量?"小酒"赛道的崛起,正为白酒行业的未来发展抛出值得深思的命题。 所谓"小酒",一般指容量在50ml至250ml之间的小瓶装酒类商品,价格主要集中在10-50元区间。近年来,小容量白酒正逐渐成长为具备独立消费逻辑与商业 价值的核心赛道。 随着微醺、低度、健康等饮酒理念的盛行,近两年小容量白酒市场不断升温。数据显示,2024 年小瓶装白酒(100-200ml)销量同比激增187%,其中62%的 购买者是18-30岁独居青年。在此背景下,头部酒企也开始纷纷入局"小酒"市场。 价格的优势或许将支撑"小酒"走得更远。在白酒行业下行周期中,产品价格倒挂已经成为普遍现象,相比之下,小酒市场则显得稳定得多。小瓶装白酒的价 格优势,大幅拉低了白酒消费的准入门槛,也显著降低了 ...
2.8万亿市场下,餐饮供应链朝五大方向升级
Sou Hu Cai Jing· 2025-09-29 06:19
文|红餐网 近年来,随着全国餐饮收入增速出现了明显放缓,当下餐饮行业正经历着从"增量" 迈向 "存量" 的关键转型期。在人力、租金、食材等成本持续上涨,叠 加餐饮人均消费价格不断下滑等压力下,餐饮品牌纷纷将"降本增效、差异化突围"作为核心目标。在此背景下,餐饮供应链作为支撑行业发展的幕后"英 雄",其重要性愈发凸显。 那么,如今的餐饮供应链呈现出怎样的态势?又有哪些新趋势、新动向正在重塑行业格局?为此,红餐产业研究院发布了《餐饮供应链趋势发展报告 2025》。 餐饮供应链日益完善,企业的角色正从支持者转变为驱动者 据国家统计局数据,2024年全国餐饮收入近5.6万亿元,同比增长5.3%。2025年1—8月,全国餐饮收入超过3.6万亿元,同比增长3.6%,增速出现了明显放 缓。 近年来,我国餐饮行业的连锁化率持续提升,行业集中度与标准化程度不断提高。美团数据显示,全国餐饮连锁化率从2020年的15%稳步上升至2024年的 23%。未来,中国餐饮连锁化率仍然有较大提升空间。 随着餐饮连锁化率的提升,连锁品牌对食材品质、食品安全、供应稳定性、产品创新等提出了更高的要求,推动着餐饮供应链向更标准化、专业化的方向 发展 ...
中秋临近 月饼市场呈现三大变化
Zheng Quan Ri Bao Wang· 2025-09-28 11:56
Group 1 - The mooncake market is experiencing a surge in popularity as the Mid-Autumn Festival approaches, with offline supermarkets prominently displaying various mooncakes and online platforms seeing a peak in sales of loose mooncakes and gift boxes [1][2] - Key trends in the mooncake market for 2025 include a focus on health, snackification, and light gifting, with 73% of consumers prioritizing "healthy ingredients" in their purchasing decisions [1][2] - The overall sales volume of mooncakes during the "Double Festival" period is expected to increase by over 30% year-on-year, driven by the popularity of low-sugar and clean-label products [1][2] Group 2 - Collaborative efforts between companies, such as the partnership between Huixing Technology and Suzhou Daoxiangcun, have resulted in the successful sale of 600,000 customized mooncake boxes, indicating strong market demand [2] - The consumption of mooncakes is expanding beyond traditional gifting, with 54% of users now considering mooncakes as everyday snacks, prompting brands to introduce non-gift box and mixed packaging options [2][3] - Regulatory bodies are actively working to curb "sky-high" mooncake prices to promote the return of mooncakes to their status as everyday consumer goods, reflecting a shift towards more rational consumption [2][3] Group 3 - The industry is moving towards sustainable practices, with a focus on reducing excessive packaging and promoting green development, as highlighted by the Chinese Bakery and Confectionery Association [3] - The trend of simplified packaging is becoming prevalent, with many companies adopting single-layer designs and eco-friendly materials, showcasing progress in the industry's green transformation [3] - Consumer preferences are shifting towards practical and culturally enriched packaging, with 39% of users desiring reusable containers and 31% favoring packaging that incorporates local cultural elements [3] Group 4 - The mooncake market is revitalizing itself through health-conscious and diverse consumption patterns, integrating cultural elements and sustainable practices into modern lifestyles [4] - Mooncakes continue to symbolize reunion, gratitude, and blessings during the Mid-Autumn Festival, with companies aiming to balance health, aesthetics, and cultural significance in their offerings [4]
2025年蛋糕、酥皮糕点和甜食创新年度分析报告
Sou Hu Cai Jing· 2025-09-26 03:22
今天分享的是:2025年蛋糕、酥皮糕点和甜食创新年度分析报告 报告共计:28页 2025全球蛋糕与甜食创新报告:健康、场景化、便捷成消费新主线 近日,英敏特发布《2025蛋糕、酥皮糕点和甜食创新年度分析报告》,通过调研全球多区域市场动态与消费者偏好,揭示烘焙食品领域的创新趋势与未来机 遇。报告显示,不同地区消费者需求呈现差异化特征,健康化、场景多元化、便捷化成为驱动产品创新的核心方向,而平衡传统与创新、天然与科技、性价 比与高端体验,将是行业未来发展的关键课题。 从全球各区域市场表现来看,亚太地区消费者对"纯净食品"的追求尤为突出。健康意识提升让越来越多人关注烘焙产品成分表,对防腐剂、人工添加剂的关 注度显著上升。数据显示,61%购买包装蛋糕和糕点的中国消费者愿意为无防腐剂产品支付溢价,半数消费者也愿为天然特性买单。但矛盾的是,亚洲市场 中带有"不含防腐剂/添加剂"宣称的新品占比仍处于个位数,全谷物类健康新品数量同样有限,供需缺口为品牌提供了广阔创新空间。 冷冻烘焙食品在亚太地区的潜力也逐渐释放。59%购买冷冻包装烘焙食品的中国消费者对该品类抱有兴趣,其"易储存、购买方便、品种丰富"的特点,既能 满足忙碌人群 ...
10月13日 • 南京【企业家私董会】丨破局2026,驱动品牌增长新引擎
凯度消费者指数· 2025-09-25 02:03
当食品行业站在"健康化、科技化、多元化"的机遇窗口,却同时被成本高、创新乏力、渠 道碎片化的浪潮裹挟。 如何精准踩中消费变革的节奏,让品牌在2 0 2 6年实现突破性增长? 为此,全球领先的消费者行为洞察机构Worl dpa ne l消费者指数,联合国内糖酒食品行业最 大的B2B市场资源对接平台华糖云商及垂直媒体标杆食业头条,借第十九届RISE中国食品 产业成长之星举办之机,特别打造「成长之星企业家闭门私董会」。 我们以三方3 0余年行 业 沉 淀 的 权 威 实 力 为 基 石 , 聚 焦 三 大 核 心 增 长 命 题 , 仅 开 放 30 席 位 , 诚 邀 您 共 探 破 局 之 道。 01 此次私董会的价值,源于三方不可复制的资源与能力协同,为您提供"数据洞察+资源对接 +趋势解读"的全维度支撑: Wo r ldpane l消费者指数:全球60亿消费者的"行为解码器" Wo rl dpa ne l消费者指数 (原凯度消费者指数) 深耕消费者研究近6 0年,覆盖全球65个市 场、近60亿消费者。在中国,隶属于央视市场研究(CTR),以2.73亿家庭全渠道真实购 买数据核心,解码购物者决策逻辑——从品类 ...
中秋月饼市场回归“本味”
Jin Rong Shi Bao· 2025-09-24 02:41
Core Insights - The mooncake market is undergoing a transformation, shifting from urban gift box consumption to a more inclusive, nationwide market that caters to diverse consumer needs [1] - Health consciousness is becoming a primary factor in consumer preferences, with 73% of consumers focusing on ingredient health, leading to a significant rise in low-sugar and additive-free products [1][2] - Innovation is a key trend, with local flavors and cultural elements enhancing the appeal of mooncakes, as evidenced by the popularity of products like Shanxi's "old vinegar mooncake" and various regional specialties [2] Market Trends - The mooncake market is expected to exhibit five major changes by 2025, including a focus on light gifts, health-oriented products, snackification, practicality, and multi-dimensional marketing strategies [1] - 31% of consumers prefer gift boxes that incorporate local characteristics and intangible cultural heritage elements, indicating a growing appreciation for cultural value [2] Regulatory Environment - The market is experiencing increased regulatory scrutiny to combat issues like "sky-high prices" and excessive packaging, with multiple government departments and industry associations advocating for self-regulation and a return to cultural roots [3] - Initiatives promoting frugality and opposing waste are being encouraged by market regulatory bodies, contributing to a healthier market environment [3]
联合利华华南基地投建年产3万吨酱油工厂,调味品健康赛道海天、莲花等业绩上扬
Cai Jing Wang· 2025-09-22 11:07
Group 1 - Unilever is accelerating its investment in soy sauce production in China, particularly in its South China production base, which includes a new production line with an annual capacity of 30,000 tons [1] - The first phase of the soy sauce production line will produce 25,000 tons of fresh soy sauce and 5,000 tons of high-salt soy sauce, indicating a significant commitment to the soy sauce category [1] - The total investment for the South China production base project is 1.6 billion RMB, marking it as Unilever's first all-category production base in the country [1] Group 2 - Unilever's food business in China, particularly through its brand Knorr, has launched a soy sauce specifically designed for professional chefs, addressing a gap in the market for differentiated products [2] - The company's food brands, Heinz and Knorr, account for 60% of its food business, with nearly 30% of its restaurant service revenue coming from China, despite a relatively flat performance in this segment this year [2] - The domestic soy sauce market is becoming increasingly competitive, with local brands like Haitian and Lianhua also focusing on health and premium products [2][3] Group 3 - Haitian's soy sauce sales revenue increased by 9.1% year-on-year to 7.928 billion RMB in the first half of 2025, driven by the growth of health-oriented products [2] - Lianhua Holdings reported over 100% year-on-year revenue growth for new products, including premium soy sauce and compound seasonings, indicating strong market performance [3] - Other companies, such as Qianhe and Jialong, are also investing in soy sauce product development, with plans for new product launches and marketing strategies to capture market share [3]
寝具升级守护睡眠健康
Jing Ji Ri Bao· 2025-09-22 00:14
睡眠是人们日常生活的核心需求,关乎身体健康、情绪稳定以及工作和学习效率。寝具的热销,正 是人们追求高质量睡眠的直观体现。 数据显示,当前寝具市场最畅销的三大品类为床垫/床褥、四件套与记忆枕。细分品类中的羊毛床 垫/床褥、软管枕增速尤为亮眼,成交额同比分别增长3.7倍、142%,成为市场新增长点。消费者对寝具 的功能性与装饰性的需求显著提升。例如,既能保护床品,又能为房间增添精致感的床旗成交额同比增 长超10倍;床幔成交额同比增长178%,虽以装饰功能为主,但在学生宿舍等场景中,其分隔公共空间 的实用价值也十分突出。 从地域消费看,云南、山西、浙江是寝具消费增速前3名的省份,区域消费潜力持续释放。从消费 者年龄特征看,26岁至45岁人群是寝具消费主力。56岁及以上的银发人群寝具成交量同比增长74%,在 各年龄段中居首,体现出银发群体对睡眠环境的重视程度显著提升。 不同性别消费者的寝具消费差异同样明显。女性消费者是寝具的主要购买者,成交量增速与成交额 占比均领先男性。从消费偏好看,女性消费者呈现出为孩子购买、注重装饰性、主导婚庆床品消费三大 特征;男性消费者更注重基础需求,且在枕头的选择方面有明显的个性化倾向。总 ...