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足球与造梗齐飞,“苏超”爆红!南京发布:这是经济第二大省的“凡尔赛”
第一财经· 2025-05-28 15:07
Core Viewpoint - The "Su Super" league, representing 13 cities in Jiangsu Province, has become a significant cultural and economic driver, enhancing local tourism and community engagement since its launch on May 10, 2025 [2][3][4]. Summary by Sections Event Overview - The "Su Super" league has quickly gained attention, with an average attendance of 8,798 per match, surpassing the average of 6,467 for the national league [3]. - The opening match attracted 18,000 spectators, and ticket demand has surged, with fans willing to pay 100 yuan for a ticket on resale platforms [3]. Cultural Impact - The league has sparked a "meme competition" among fans, showcasing local culture and history through themed matches, such as the "Early Tea Derby" and "Gourmet Derby" [3][4]. - The league serves as a platform for cities to promote their cultural heritage, food, and intangible cultural assets [4][5]. Economic Influence - The league's success has led to a threefold increase in night tourism at the Xijin Ferry scenic area in Zhenjiang and doubled online sales for local food brands [5]. - All 13 cities in Jiangsu are projected to enter the top 100 cities by GDP in 2024, with nine cities in the top 50, highlighting the economic strength of the region [5][6]. Demographic and Geographic Context - Jiangsu's favorable geographic conditions and rich cultural history contribute to its high population density and diverse regional cultures [6]. - The league is seen as an effective vehicle for showcasing the unique cultural characteristics of Jiangsu, akin to how a province can represent a large European country [6].