产业链思维
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投一家公司前,要做哪些准备?
创业家· 2026-02-04 10:35
每日金句 张老师:chenfu3721(微信) 王老师:15222191516(微信) 李祝捷丨不惑创投创始合伙人 黑马加速导师 黑马精选 联系我们 大部分创业者都缺乏全局的产业链思维,但这是所有投资人必须做的基本工 夫。投一家公司之前需要把产业链进行拆解,做行业分析,搞明白产业链上下 游是谁,他们在各个环节里做什么样的事,赚多少钱,每个环节的毛利是多 少。跳出来看看产业链,你会找到创业的答案。 创业家 THE FOUNDER 发现并培养 下一代商业领袖! ...
刨猪宴不能只是个简单的“吃饭项目”
Xin Lang Cai Jing· 2026-01-31 23:42
继重庆合江"呆呆妹"的刨猪宴爆红后,全国各地纷纷跟进。日前,漳州平和的"茶王哥"也在县全域旅游 集散服务中心办起一场闽南风味的刨猪宴。500个名额被迅速抢空,现场热闹非凡。 一锅热气腾腾的刨猪汤,一碗刚从锅中捞起的猪肉,与亲朋好友围坐在四方桌前共享美食的欢笑场景, 是许多地方岁末年初的鲜活记忆。当刨猪宴从平常无奇的乡土餐桌逐渐进入文旅开发的视野时,我们不 禁思考:这场以杀猪菜为核心的民俗盛宴,能否超越单纯的口腹之享,成为一桌真正助力地域文旅发展 的特色大餐? 若仅停留在"大块吃肉、大碗喝酒"的浅层体验,狂欢过后很可能是一片狼藉,刨猪宴恐难逃昙花一现的 命运。文旅融合的目的,在于将独特的文化资源转化为可持续的吸引力。这恰恰为刨猪宴的升级指明了 方向——它不应只是一场味蕾的盛宴,更应成为一个地域文化集中展示与深度体验的立体舞台。 在这方面,闽南地区深厚的民俗传统,提供了绝佳的"文化底料"。比如,平和县山格镇的"抬猪公"习 俗,以庄重的仪式感表达对风调雨顺、国泰民安的祈愿;长泰区陈巷镇山重村的"赛大猪"活动,则以竞 技形式展现家族人丁兴旺、勤劳富足等。 将刨猪宴打造为文旅大餐,更需具备产业链思维。它不能只是一个简单 ...
深圳创新驱动贸易高质量发展 为"十五五"开局提供"深圳样本"
Xin Lang Cai Jing· 2026-01-29 10:30
【环球网财经综合报道】2026年是"十五五"规划的开局之年,也是我国在全球经济格局中深化开放、创新突破的关键节点。在复杂多变的国际经济环境下, 深圳以创新服务模式、深化国际合作、优化营商环境为抓手,通过一系列创新举措推动贸易高质量发展与地方经济深度融合。作为中国对外开放的前沿阵 地,深圳不仅在进出口总额上屡创新高,更以全方位的开放实践为全国提供了鲜活的"深圳样本"。 2026年全国贸促工作会议期间,深圳市贸促会党组副书记、主任廖子彬在接受环球网采访时表示:"在刚刚过去的2025年,深圳外贸顶住全球经济波动压 力,进出口总额达到4.55万亿元,规模再创新高。同时,深圳贸促的商事认证工作不断提质增效,办证业务量稳居全国贸促系统前列,2025全年共签发各类 商事文件171.23万份,同比增长29.9%,帮助企业获得进口国关税减免超45亿元。" 织密全球经贸网络,拓展国际合作空间 深圳立足"国内领先、国际一流"目标,构建多层次经贸合作体系。2025年,深圳外贸顶压前行、韧劲十足,进出口总额4.55万亿元位居内地城市首位,出口 实现"33连冠"。通过深化常态化联络合作机制、打造特色经贸交流品牌,深圳持续推动与全球资源深 ...
坚持产业链思维
Xin Lang Cai Jing· 2026-01-18 22:34
转自:贵州日报 生态赋能,是链条延伸的关键支撑。贵州立足"富矿精开"战略,围绕磷、铝、煤等资源发展精深加工, 包括六盘水"煤—焦—氢"项目等构建起闭环产业链,副产物实现高效利用;省级层面出台税收优惠、用 地保障等政策,22个重点园区"一图三清单"精准破解产业链短板;"贵人服务"制度化落地,持续优化营 商环境……这种"政策+服务+产业"的组合拳,让产业链条越拉越长、韧性越来越强。 从"引来一企"到"繁荣一链",体现的是系统思维与长远眼光。实践表明,只有坚持产业链思维,强化龙 头带动、优化生态供给,才能推动更多产业集群崛起并发展壮大。 李蔓毓 招商引资的竞争早已告别"拼优惠"的单一维度,迈入"拼生态"的深水区。去年,贵州用链式招商激活产 业生态,走出了一条从资源优势到产业优势的进阶之路。 "链主"领航,是集群成势的核心密码。贵阳依托吉利、奇瑞等整车企业集聚47家配套企业,本地化配套 率超48%,"电动贵州"形成从矿石到整车的全产业链布局;安顺围绕黎阳国际吸引航空零部件企业集 聚,实现核心部件24小时内交付;铜仁市思南县以佳里佳公司为龙头,带动淀粉加工、智能包装等10家 配套企业落户,红薯产业综合产值超12亿元…… ...
“私享+选品”,郑州航空港这场年货选品会有看头、有奔头
Sou Hu Cai Jing· 2025-12-26 23:10
Core Viewpoint - The event held at Zhengzhou Taiwan Science Park showcased innovative practices in optimizing the business environment and building a modern industrial system through strategic partnerships and brand exhibitions [1]. Group 1: Event Overview - The event featured a dual-driven model of "private meeting + product selection meeting," allowing for in-depth discussions on marketing strategies among nearly a hundred brand representatives [3]. - A wide array of competitive New Year goods was displayed, covering categories such as health foods, local specialties, and smart home products [3]. Group 2: Business Ecosystem Development - The Zhengzhou Taiwan Science Park has gathered over a hundred companies in fields like biotechnology, intelligent manufacturing, and electronic information since its operation began in 2015, creating a cluster effect [5]. - The park is transitioning from being a "space provider" to an "industry empowerment platform," facilitating strategic collaborations that enhance corporate growth [7]. Group 3: Strategic Initiatives - The establishment of the "Youth Scientist Alliance" aims to connect research talents in the health sector with industry resources, promoting innovation and technology transfer [9]. - A "Specialized and Innovative Industry Center" has been launched to provide comprehensive support for specialized enterprises, focusing on key technology breakthroughs and business model innovation [9]. Group 4: Future Directions - Zhengzhou Airport is committed to building a "4+3+3" modern industrial system, focusing on hub economy and strategic emerging industries [11]. - The park's development strategy includes creating a "one park, three ports" industrial carrier and a "1+5+3+N" service system, fostering a virtuous cycle of industrial cultivation [11]. - Future events like product selection and resource matching meetings will be regularly held to promote an integrated industrial ecosystem encompassing research, production, and distribution [13].
蒙牛“世界品质”闪耀服贸会 以产业链思维助力全球乳业跨越升级
Zhong Guo Zhi Liang Xin Wen Wang· 2025-09-17 03:59
Core Viewpoint - The China International Fair for Trade in Services (CIFTIS) held in Beijing showcased the importance of global brand development, with Mengniu Group sharing its successful experience in creating high-quality dairy products through an integrated industry chain approach [1][3][5]. Group 1: Event Highlights - The 2025 Global Brand Economy Conference was a key event during CIFTIS, featuring discussions on new paradigms for global brand development and the launch of various reports and initiatives [3]. - Mengniu Group was recognized as the "Most Valuable Brand of 2025" and successfully entered into a strategic partnership with Huati Group to enhance collaboration in the sports and dairy sectors [5]. Group 2: Mengniu's Brand Strategy - Mengniu emphasizes quality and sustainability, utilizing an integrated industry chain approach to enhance the value of its high-end brand, "Telunsu," which has been a market leader for 20 years [6][13]. - The "Telunsu" brand has evolved from "pure milk" to "organic milk" and now to "desert organic," showcasing continuous innovation and establishing a strong market presence [9][11]. Group 3: Environmental Initiatives - Since 2009, "Telunsu" has contributed to desert greening efforts, transforming over 220 square kilometers of desert into green areas, integrating ecological restoration with industrial development [9][11]. - The brand's "desert organic" series has received dual organic certification from China and the EU, highlighting its commitment to quality and sustainability [12]. Group 4: Financial Performance - "Telunsu" has achieved annual sales exceeding 30 billion yuan, reflecting its strong market position and consumer acceptance [13]. - Mengniu's diverse product matrix, including high-end fresh milk and ice cream brands, positions it as a leader in the global dairy market [14][15]. Group 5: Future Outlook - Mengniu aims to continue leveraging its industry chain thinking and long-term strategies to enhance brand value and expand its global presence, contributing to the global dairy industry's growth [15].
蒙牛亮相服贸会 以产业链思维夯实品质根基
Ren Min Wang· 2025-09-15 05:33
Core Insights - The China International Fair for Trade in Services (CIFTIS) was held from September 10 to 14, 2023, in Beijing, featuring the 2025 Global Brand Economy Conference where Mengniu Group showcased its high-end brand "Telunsu" and its 20-year journey in creating "golden milk" through an industry chain approach [1] - Mengniu was recognized in the conference as one of the case studies in the report and awarded the title of "Most Valuable Brand of 2025" [1] - During the event, Mengniu and Huati Group established a strategic partnership to enhance collaboration across various dimensions, aiming to integrate the sports industry with the dairy sector in China [1] Company Developments - Mengniu emphasizes quality and sustainability, transforming natural endowments into brand value through a collaborative and sustainable development model [1] - All nine product categories under Mengniu have received EU food safety certification, establishing the company as a leader in compliance [1] - The high-end fresh milk brand "Daily Fresh" offers products that exceed EU standards, while "Telunsu" has achieved annual sales exceeding 30 billion yuan [1] Market Expansion - The ice cream brand "Aixue" maintains a leading position in Southeast Asia and is expanding into Africa and Latin America, with a market share of 34% in Indonesia [1] - The organic milk powder brand "Bellamy" is set to complete its product line upgrade by mid-2025, with new products launching in Australia and Vietnam [1] - These brands collectively form a diverse, high-quality international product matrix for Mengniu [1] Future Outlook - Mengniu plans to continue leveraging an "industry chain thinking" approach to solidify its foundation for world-class quality and aims to build a globally recognized brand while leading the Chinese dairy industry onto the global stage [2]
蒙牛“世界品质”闪耀服贸会 以产业链思维引领全球乳业跨越升级
Zheng Quan Ri Bao· 2025-09-14 11:42
Core Viewpoint - The China International Fair for Trade in Services (CIFTIS) held from September 10 to 14 in Beijing featured the 2025 Global Brand Economy Conference, where Mengniu Dairy shared its experience in building high-end brand "Telunsu" through an industry chain approach, contributing to the global dairy industry's upgrade [2][3]. Group 1: Event Highlights - The conference theme was "Deep, Far, and Integrated," with notable speeches from various dignitaries, including former officials and ambassadors from 11 countries [2]. - Mengniu was recognized in the conference's case report and awarded the title of "2025 Most Valuable Brand" [3]. - A strategic cooperation agreement was reached between Mengniu and Huati Group to enhance collaboration in resource integration, product fusion, and brand building within the sports and dairy sectors [3]. Group 2: Brand Development and Innovation - Mengniu emphasizes quality and sustainability, transforming natural endowments into brand value through a comprehensive industry chain approach [3]. - The "Telunsu" brand integrates seven ecological elements to create a unique organic milk industry chain, launching the "Sajintao Sea Desert Organic" product as a premium offering [4]. - The high-end fresh milk brand "Daily Fresh" sets new standards in domestic milk quality, surpassing EU standards, and has received prestigious awards [4]. Group 3: International Expansion - The ice cream brand "Tilan Shengxue" represents quality upgrades in the Chinese ice cream market, achieving compliance with international standards [4]. - The overseas ice cream brand "Aixue" maintains a leading position in Southeast Asia and is expanding into emerging markets like Africa and Latin America [5]. - Mengniu's diverse and high-quality international product matrix positions Chinese dairy as synonymous with "world quality," with a commitment to global service and nutrition [5].
产业链上的“好品山东”:里子够硬 面子才亮
Jing Ji Guan Cha Wang· 2025-07-24 11:48
Core Viewpoint - Shandong province is transforming from a manufacturing hub to a brand-driven economy, leveraging its complete industrial chain to enhance brand value and global competitiveness [1][10]. Group 1: Company Innovations - Huaguang Guoci has developed lead-free glaze technology, overcoming international monopolies and achieving a product yield increase from below 50% to over 97% [3][4]. - Furuida Biotech has successfully synthesized high-purity royal jelly acid, marking a breakthrough in the skincare industry and enabling the launch of a new product line [4][5]. - Luhua Group has invested over 1 billion yuan in developing high oleic peanuts, producing oil with over 75% oleic acid content, and implementing strict quality control across the entire supply chain [6][7]. Group 2: Brand Development - Furuida Biotech is focusing on building five major brands, leveraging its scientific research background to establish a strong presence in the skincare market [5]. - Huaguang Guoci has transitioned from OEM to creating its own high-end ceramic brand, reflecting a shift towards cultural empowerment in the ceramics industry [4]. Group 3: Industry Collaboration - Luhua Group emphasizes collaboration with farmers, ensuring a minimum purchase price for high oleic peanuts, which increases farmers' income by 600 to 800 yuan per acre [7]. - Hisense Group has facilitated investment from 25 supply chain companies in Shandong, enhancing regional industrial collaboration [8]. Group 4: Global Expansion - Hisense Group's overseas revenue reached 99.6 billion yuan in 2024, accounting for 46.3% of total revenue, showcasing its successful global brand strategy [9]. - Huaguang Guoci has achieved significant export success, with peak exports of 80 million mugs to the U.S., indicating strong international market presence [10]. Group 5: Policy and Ecosystem - Shandong province has established a comprehensive brand strategy, launching initiatives to support the growth of "Good Products Shandong," which includes a wide range of industries and technologies [11]. - The province's unique industrial structure, with 41 major industrial categories, supports its ambition to enhance brand value through high-quality industrial chain development [11].
南充:工业韧性突围
Si Chuan Ri Bao· 2025-05-21 22:39
Core Insights - Nanchong is transitioning from traditional industries to new sectors, showcasing resilience and innovation in its industrial development [4][5] - The city is focusing on enhancing its chemical industry, leveraging its natural gas and oil resources to drive growth [4] - Nanchong's economic environment has improved significantly, attracting new businesses and fostering a collaborative ecosystem for industrial development [5] Industry Developments - Nanchong's chemical industry, particularly in 1,4-butanediol (BDO) and purified terephthalic acid (PTA), is expanding despite market challenges, with plans to increase BDO production capacity by 30,000 tons this year [4] - The city has established eight industry chain task forces to streamline policies and resources towards industrial growth [4] - In Q1, Nanchong's key industries, including chemicals and textiles, achieved a total output value of 22.55 billion yuan, marking a 15.6% year-on-year increase [5] New Technologies and Products - The first hydrogen-powered public bus developed by Geely in Nanchong can run 600 kilometers on a 10-minute refueling, highlighting advancements in clean energy vehicles [4] - Nanchong is also seeing innovations in the flexible circuit board sector and the development of high-tech living modules that utilize vacuum insulation technology [5] Talent and Workforce Development - Nanchong is prioritizing talent development to support its industrial growth, with initiatives to align vocational education with industry needs [5] - The city has established specialized institutions to train skilled workers, aiming to supply over 20,000 skilled talents annually from its vocational schools [5] - Local companies, such as Sanhuan Electronics, are expanding their workforce and production capabilities, driven by the availability of skilled labor in the region [5]