Core Viewpoint - The "Su Super League" (苏超), an amateur football event initiated by grassroots organizations in Jiangsu, has unexpectedly become a major cultural phenomenon in China, surpassing traditional professional sports events in popularity and engagement [1][4]. Group 1: Event Popularity and Engagement - The Su Super League has attracted over 30,000 spectators per match, generating discussions that outpace the Chinese Super League and making tickets for popular matches hard to obtain [1][4]. - The event has gained significant traction on social media platforms, even overshadowing well-known sports figures in trending topics [1][4]. Group 2: Cultural Impact and Community Involvement - The grassroots nature of the Su Super League has broken down professional barriers, allowing casual fans to engage without needing extensive football knowledge, thus fostering a sense of community participation [5][8]. - The use of local cultural references and humor, such as "scattered Jiangsu" and various playful match names, has enhanced regional identity and engagement, making the event relatable to a broader audience [5][8]. Group 3: Multi-Channel Promotion and Collaboration - The success of the Su Super League is attributed to a collaborative ecosystem involving grassroots participants, key opinion leaders (KOLs), and official media, all contributing to its viral spread [9][12]. - Various KOLs from different fields have expanded the discussion around the league, linking it to cultural, culinary, and tourism aspects, thus broadening its appeal beyond just sports [10][21]. Group 4: Economic and Social Benefits - The event has positively impacted local tourism, with a reported sixfold increase in visitor bookings to major attractions in Changzhou on match days compared to the previous year [23]. - The Su Super League has become a vehicle for expressing local pride and identity, transforming into a social currency that resonates with both local and external audiences [26][27].