Core Insights - Landmark agricultural products in China have established themselves as quality symbols, with products like Wuchang rice, Dalian sea cucumber, and Yanchi salt lake sheep leading the market due to their stable quality and strong reputation [1] - New landmark agricultural products such as Yunnan black truffles and Suqian king crabs are emerging, leveraging unique characteristics and branding strategies to attract consumer attention and significantly expand the market [1][2] Group 1: Emerging Landmark Agricultural Products - Yunnan black truffles have seen a user growth of over 10 times, with a core production area generating an annual output value of 577 million yuan by 2025 [5] - Fujian Guanxi honey pomelo has become a popular gift during the Mid-Autumn Festival, with sales exceeding 500,000 bags during the holiday, and a total industry output value reaching 10 billion yuan [7] - Guangdong Maoming lychee exports have increased by 163% to 8,183 tons, with significant sales growth in regions like Shandong and Guangdong [9] Group 2: Supply Chain Innovations - JD.com has established direct sourcing partnerships with producers to enhance the quality and freshness of products like Yunnan black truffles, ensuring rapid delivery through a smart cold chain [5] - The company has implemented a self-operated model for Fujian honey pomelo, reducing costs by 20% and increasing sales by 160% [7] - For Maoming lychee, JD.com has optimized costs by 10% through direct sourcing and has achieved over 220 million exposures through innovative marketing strategies [9] Group 3: Consumer Trends and Market Growth - The search volume for Yunnan black truffles has increased by over 20 times, indicating a growing consumer interest in high-end agricultural products [5] - The shopping user count for Fujian honey pomelo has surged, particularly among younger consumers who view it as a thoughtful gift [7] - The demand for Jiangsu Suqian king crabs has led to a sales figure of 500 million yuan in 2025, with a search volume increase of over 20 times [13] Group 4: Agricultural Development and Economic Impact - The development of landmark agricultural products is supported by standardized production systems and modern supply chains, contributing to rural economic growth [29] - JD.com's initiatives have evolved through three stages, from helping agricultural products reach broader markets to enhancing brand recognition and supporting farmer income [29] - The comprehensive approach to agricultural development is creating a win-win ecosystem where quality products, farmer profitability, and consumer satisfaction are aligned [29]

Core Insights - Landmark agricultural products have established themselves as quality symbols recognized by consumers nationwide, with examples including Wuchang rice, Dalian sea cucumber, and Yanchi salt lake sheep [1] - New landmark agricultural products like Yunnan black truffles and Suqian king crabs are emerging, leveraging differentiated characteristics and brand operations to attract consumer attention and significantly expand the market [2] Group 1: Emerging Landmark Agricultural Products - Yunnan black truffles have seen a user growth of over 10 times, with a core production area generating an annual output value of 577 million yuan by 2025 [5][6] - Fujian Guanxi honey pomelo has become a popular gift during the Mid-Autumn Festival, with sales exceeding 500,000 bags during the holiday, and a 160% increase in direct sales from the source [9] - Guangdong Maoming lychee has experienced a 163% increase in exports, reaching 8,183 tons, and is now available in 19 countries [12] Group 2: Supply Chain Innovations - JD.com has established direct sourcing partnerships with producers to enhance standardized production and improve farmers' income levels [5][6] - The company has implemented a rapid air transport system to ensure freshness for products like black truffles, utilizing smart cold chain technology [6] - For Fujian honey pomelo, JD.com has adopted a self-operated model to control supply, reducing costs by 20% [9] Group 3: Consumer Trends and Market Growth - The search popularity for landmark agricultural products has increased over 20 times, with shopping user numbers growing at rates exceeding 10 times [2] - The rise of products like Jiangsu Suqian king crabs, which achieved a sales volume of 500 million yuan in 2025, reflects a growing consumer interest in high-quality, locally sourced food [19][20] - The health-conscious trend has led to a significant increase in demand for products like Xinjiang organic beef, with a 450% growth in transaction value by 2025 [36][37] Group 4: Agricultural Development and Rural Revitalization - The development of landmark agricultural products is supported by standardized production systems, modern supply chains, and innovative brand operations [37] - JD.com's actions in rural revitalization have evolved through three stages, from helping products reach broader markets to enhancing brand recognition and supporting farmers' income [37] - The establishment of a win-win ecosystem is being facilitated through the empowerment of agriculture by leveraging supply chain capabilities [37]