每年冬季，吉林查干湖的冬捕仪式都会吸引着全国的目光，冰湖腾鱼的千年奇观令人惊叹，象征吉祥丰 收的"头鱼"拍卖更是焦点中的焦点。然而，盛名之下，阴影也随之而来——近年来，市场上"洗澡鱼"掺 假、渠道混杂、真伪难辨等乱象频现，不仅损害消费者权益，更在无形中侵蚀着"查干湖鱼"这块招牌。 如何破局？今年查干湖冬捕季，京东生鲜给出了一份颇具份量的答案，在源头直发的基础上，与查干湖 渔场正式达成包销合作——京东将包销查干湖渔场2025-2026产季近50%的产量，从源头保真、保鲜。 从竞拍"头鱼"到包销近50%产量，京东深耕产业源头 一鱼一码+五重锁鲜，京东生鲜超级供应链直击痛点 "包销"决非简单的采购大单，其背后是京东生鲜对查干湖鱼市场核心痛点的精准回应，也是对自身供应 链能力的一次集中锤炼。 长期以来，查干湖鱼面临两大顽疾，一是外地鱼在查干湖短期暂养后冒充正宗"查干湖鱼"的"洗澡鱼"乱 象，导致消费者难辨真伪；二是传统流通环节链条长、层层加价，且多次中转导致鲜度损耗严重，价格 与品质皆不稳定。 为此，京东生鲜祭出了关键解决方案。首先是 "源头锁定+全程溯源"，从根本上杜绝"洗澡鱼"。此次包 销是真正的源头直采，京东的 ...

商报讯(记者吕文鹃)1月8日，吉林松原查干湖第二十四届冰雪渔猎文化旅游节上，象征着吉祥好运的查 干湖冬捕"头鱼"，由京东以169万元成功拍得。与此同时，京东生鲜与查干湖渔场达成年度包销合作 ——京东将包销查干湖渔场2025-2026产季近50%的产量，这也就意味着"消费者能购买到的正宗查干湖 鱼，近半数出自京东。" 通过双方的包销合作，京东生鲜销售的每一条查干湖鱼也都配备了专属"身份证"，依托查干湖有机鱼防 伪体系实现一鱼一码。京东生鲜采销表示，"我们坚持只售卖正宗查干湖鱼，从根本上杜绝'洗澡鱼'等 市场乱象，为消费者打造透明、可信的高品质生鲜消费环境。" 在运输环节，为进一步提升查干湖鱼物流时效，今年京东快递还为查干湖鱼打造五重锁鲜体系，并在查 干湖渔场旁设立产地直发中心，通过公铁空立体化运力保障，以及优先分拣、优先派送绿色通道，助力 查干湖鲜鱼最快次日清晨抵达全国核心城市。 为更好地传播查干湖冬捕文化，京东生鲜"青春采销天团"通过直播镜头，将冬捕的震撼场景、鱼鲜的甄 选标准，实时传递给屏幕前的用户，并将直播收益用于支持当地发展。同时，京东携手松原职业技术学 院共同为此次冬捕节提供志愿服务。此外，京东生鲜联 ...

转自：扬子晚报 除了免费抽头鱼，消费者在京东购买的查干湖鱼，都将带专属"身份证"，依托一鱼一码防伪体系杜 绝"洗澡鱼"，确保源头保真。在运输环节，京东快递则依托五重锁鲜体系，在查干湖渔场旁设立产地直 发中心，通过公铁空立体化运力保障，以及优先分拣、优先派送绿色通道，让消费者最快在次晨就能尝 到这份源头鲜。 京东生鲜采销表示，"我们坚持只售卖正宗查干湖鱼，从根本上杜绝'洗澡鱼'等市场乱象，为消费者打 造透明、可信的高品质生鲜消费环境。" 此次抽奖活动时间为1月8日至1月14日，参与方式十分便捷：用户只需打开京东APP搜索"请吃头鱼"， 进入专属会场点击"免费抽头鱼"，即有机会斩获这份鸿运好礼。 1月8日，吉林松原查干湖第二十四届冰雪渔猎文化旅游节启幕，备受瞩目的冬捕"头鱼"拍卖环节掀起高 潮。经多轮竞价，京东最终以169万元成功拿下这条象征吉祥丰收的"年度锦鲤"，这也是京东时隔11年 再度拍得"头鱼"。更令人惊喜的是，京东宣布将这份好运共享，拍下的"头鱼"将通过线上抽奖方式免费 送给全国京东用户。 值得一提的是，在开幕式现场，京东生鲜与查干湖渔场达成年度包销近50%产量的合作，成为查干湖鱼 最大线上销售渠道。查 ...

Group 1: Agricultural Supply and Market Stability - The national large agricultural wholesale markets play a crucial role in stabilizing the supply of agricultural products, especially with increased stockpiling ahead of the New Year holiday [1] - The Ministry of Agriculture and Rural Affairs reports that the supply of grain and oil products is stable, with sufficient "vegetable basket" products, leading to overall market stability [2] - The area of vegetables planted nationwide has reached 8.625 million acres, an increase of over 1.6 million acres year-on-year, ensuring a reliable supply of vegetables [4] - For the New Year period, it is expected that the supply of "rice bags," "oil bottles," and "vegetable baskets" will be ample, with stable prices and strong market sales [6] Group 2: Tourism and Recreational Activities - The upcoming New Year holiday is anticipated to see a significant increase in outbound tourism, with an expected daily average of over 2.1 million travelers, marking a 22.4% increase compared to the same period in 2024 [7] - New winter tourism activities are being introduced, such as "frost drift" and "snow house hot pot" experiences in Jilin's Changbai Mountain, catering to diverse tourist needs [8][10] - The winter fishing event at Chagan Lake has begun, with a significant catch of over 500,000 pounds in a single day, symbolizing prosperity and abundance [25][26]

Core Insights - Landmark agricultural products have established themselves as quality symbols recognized by consumers nationwide, with examples including Wuchang rice, Dalian sea cucumber, and Yanchi salt lake sheep [1] - New landmark agricultural products like Yunnan black truffles and Suqian king crabs are emerging, leveraging differentiated characteristics and brand operations to attract consumer attention and significantly expand the market [2] Group 1: Emerging Landmark Agricultural Products - Yunnan black truffles have seen a user growth of over 10 times, with a core production area generating an annual output value of 577 million yuan by 2025 [5][6] - Fujian Guanxi honey pomelo has become a popular gift during the Mid-Autumn Festival, with sales exceeding 500,000 bags during the holiday, and a 160% increase in direct sales from the source [9] - Guangdong Maoming lychee has experienced a 163% increase in exports, reaching 8,183 tons, and is now available in 19 countries [12] Group 2: Supply Chain Innovations - JD.com has established direct sourcing partnerships with producers to enhance standardized production and improve farmers' income levels [5][6] - The company has implemented a rapid air transport system to ensure freshness for products like black truffles, utilizing smart cold chain technology [6] - For Fujian honey pomelo, JD.com has adopted a self-operated model to control supply, reducing costs by 20% [9] Group 3: Consumer Trends and Market Growth - The search popularity for landmark agricultural products has increased over 20 times, with shopping user numbers growing at rates exceeding 10 times [2] - The rise of products like Jiangsu Suqian king crabs, which achieved a sales volume of 500 million yuan in 2025, reflects a growing consumer interest in high-quality, locally sourced food [19][20] - The health-conscious trend has led to a significant increase in demand for products like Xinjiang organic beef, with a 450% growth in transaction value by 2025 [36][37] Group 4: Agricultural Development and Rural Revitalization - The development of landmark agricultural products is supported by standardized production systems, modern supply chains, and innovative brand operations [37] - JD.com's actions in rural revitalization have evolved through three stages, from helping products reach broader markets to enhancing brand recognition and supporting farmers' income [37] - The establishment of a win-win ecosystem is being facilitated through the empowerment of agriculture by leveraging supply chain capabilities [37]

Core Insights - The article discusses the "Chagan Lake Summer Consumption Season" in Songyuan, Jilin Province, which aims to integrate daily life activities with consumption to stimulate economic growth [1][2] - Songyuan's approach focuses on reshaping everyday activities into sustainable economic scenarios rather than creating new products [1][2] Group 1: Economic Growth Strategies - Songyuan is implementing a "life equals consumption" model, breaking down the barriers between daily life and consumption spaces, leading to a 7.7% year-on-year increase in social retail sales in the first half of the year, surpassing the national average by 2.7 percentage points [1] - The city has seen a significant increase in tourist reception, with 14.3 million visitors in the first half of the year, marking a nearly 70% year-on-year growth [1] Group 2: Consumer Engagement and Incentives - The local government has allocated 5 million yuan in consumption vouchers targeting categories like automobiles and home appliances, resulting in some merchants experiencing a threefold increase in orders [1] - The redemption rate of consumption vouchers has exceeded 90%, driving related industry sales up by over 300% [1] Group 3: Event-Driven Economic Activities - The "festival economy" is being leveraged through events like the Chagan Lake Triathlon and the Martial Arts Asian Cup, attracting an average of over 200,000 tourists daily during holidays [2] - New experiential products such as "low-altitude flight" and "mud forest study" have been introduced to encourage tourists to extend their stay [2] Group 4: Local Product Integration - Local agricultural products like Chagan Lake fish and Songyuan rice are incorporated into the "night market + cultural tourism" project, enhancing market diversity and brand recognition [2] - The establishment of 120 village-level logistics stations has reduced the cost of agricultural product distribution by 30%, facilitating easier delivery of urban goods [2] Group 5: Consumer-Centric Design - Unlike many cities that focus on creating "hit" cultural tourism projects, Songyuan's consumption design starts from essential daily activities such as dining, childcare, wellness, and fitness, appealing to the working class and small-town residents [2] - The local government aims to embed consumption logic into everyday life, seeking moderate growth within limited budgets, which reflects a realistic choice for small cities [2]