从五常大米香飘万家，到云南黑松露"飞入寻常百姓家"；从大连海参消费亮眼，到宿迁霸王蟹异军突 起……2025年地标农产品消费快速增长，印证了一个朴素的道理："土特产"价值跃升，关键在品牌化的 精准赋能。地标农产品品牌化，从来不是简单贴个标签、起个名号，而是一场从田间到餐桌、从品质到 口碑的全链条升级。 品牌化的根基，是把"地域优势"转化为"品质底气"。地标农产品的核心竞争力源于得天独厚的自然禀 赋，但这份天赋需要标准化生产来守护。山东乳山生蚝之所以能成为电商爆款，靠的是黄海渤海交汇处 的Ⅰ类水质，更得益于从养殖、净化到分拣包装的完整产业链；贵州遵义干辣椒能撑起210亿元产值， 离不开当地独特的气候条件，更归功于200万亩标准化种植基地的品质把控。没有标准化，就没有稳定 的品质；没有可靠的品质，品牌便成了无源之水。像泰和乌鸡那样，将"白羽黑冠"的独特品种优势 与"全程冷链"的品质保障相结合，才能让"白凤仙子"变为百亿元产业的"金字招牌"。 品牌化的关键，是用"创新营销"打破"地域围墙"。再好的农产品，藏在深山也难有大作为。2025年的热 销地标农品，个个都是营销破圈的高手。茂名荔枝通过拓展海外市场，让岭南甜香飘向 ...

从五常大米香飘万家，到云南黑松露"飞入寻常百姓家"；从大连海参消费亮眼，到宿迁霸王蟹异军突 起……2025年地标农产品消费快速增长，印证了一个朴素道理："土特产"价值跃升，关键在品牌化的精 准赋能。地标农产品品牌化，从来不是简单贴个标签、起个名号，而是一场从田间到餐桌、从品质到口 碑的全链条升级。 品牌化的保障，是靠"政企协同"筑牢"长效支撑"。地标农产品从"单点闪光"到"集群出彩"，离不开制度 护航与资源整合。宿迁霸王蟹的崛起，背后有"宿有千香"区域公用品牌的统筹赋能；云南黑松露的热 销，更是地方林下经济扶持政策与企业品牌运营的完美契合。政府搭建标准体系、完善供应链支撑，企 业深耕品质把控、创新品牌运营，这种"政企协同"的模式，既能避免"小散弱"的恶性竞争，又能集中力 量打造区域品牌名片，让品牌价值实现最大化。 乡村振兴，产业为基；产业兴旺，品牌为魂。2025年热销地标农产品的实践表明，品牌化不是"奢侈 品"，而是农产品增值、农民增收的"必需品"。从品质筑基到营销破圈，从体系保障到协同发力，只要 找对路径、精准施策，就能让更多"土味"地标农品升级为"品位"金招牌，让乡村特色产业真正活起来、 强起来，为乡村全 ...

Core Insights - Landmark agricultural products in China have established themselves as quality symbols, with products like Wuchang rice, Dalian sea cucumber, and Yanchi salt lake sheep leading the market due to their stable quality and strong reputation [1] - New landmark agricultural products such as Yunnan black truffles and Suqian king crabs are emerging, leveraging unique characteristics and branding strategies to attract consumer attention and significantly expand the market [1][2] Group 1: Emerging Landmark Agricultural Products - Yunnan black truffles have seen a user growth of over 10 times, with a core production area generating an annual output value of 577 million yuan by 2025 [5] - Fujian Guanxi honey pomelo has become a popular gift during the Mid-Autumn Festival, with sales exceeding 500,000 bags during the holiday, and a total industry output value reaching 10 billion yuan [7] - Guangdong Maoming lychee exports have increased by 163% to 8,183 tons, with significant sales growth in regions like Shandong and Guangdong [9] Group 2: Supply Chain Innovations - JD.com has established direct sourcing partnerships with producers to enhance the quality and freshness of products like Yunnan black truffles, ensuring rapid delivery through a smart cold chain [5] - The company has implemented a self-operated model for Fujian honey pomelo, reducing costs by 20% and increasing sales by 160% [7] - For Maoming lychee, JD.com has optimized costs by 10% through direct sourcing and has achieved over 220 million exposures through innovative marketing strategies [9] Group 3: Consumer Trends and Market Growth - The search volume for Yunnan black truffles has increased by over 20 times, indicating a growing consumer interest in high-end agricultural products [5] - The shopping user count for Fujian honey pomelo has surged, particularly among younger consumers who view it as a thoughtful gift [7] - The demand for Jiangsu Suqian king crabs has led to a sales figure of 500 million yuan in 2025, with a search volume increase of over 20 times [13] Group 4: Agricultural Development and Economic Impact - The development of landmark agricultural products is supported by standardized production systems and modern supply chains, contributing to rural economic growth [29] - JD.com's initiatives have evolved through three stages, from helping agricultural products reach broader markets to enhancing brand recognition and supporting farmer income [29] - The comprehensive approach to agricultural development is creating a win-win ecosystem where quality products, farmer profitability, and consumer satisfaction are aligned [29]

Core Insights - Landmark agricultural products have established themselves as quality symbols recognized by consumers nationwide, with examples including Wuchang rice, Dalian sea cucumber, and Yanchi salt lake sheep [1] - New landmark agricultural products like Yunnan black truffles and Suqian king crabs are emerging, leveraging differentiated characteristics and brand operations to attract consumer attention and significantly expand the market [2] Group 1: Emerging Landmark Agricultural Products - Yunnan black truffles have seen a user growth of over 10 times, with a core production area generating an annual output value of 577 million yuan by 2025 [5][6] - Fujian Guanxi honey pomelo has become a popular gift during the Mid-Autumn Festival, with sales exceeding 500,000 bags during the holiday, and a 160% increase in direct sales from the source [9] - Guangdong Maoming lychee has experienced a 163% increase in exports, reaching 8,183 tons, and is now available in 19 countries [12] Group 2: Supply Chain Innovations - JD.com has established direct sourcing partnerships with producers to enhance standardized production and improve farmers' income levels [5][6] - The company has implemented a rapid air transport system to ensure freshness for products like black truffles, utilizing smart cold chain technology [6] - For Fujian honey pomelo, JD.com has adopted a self-operated model to control supply, reducing costs by 20% [9] Group 3: Consumer Trends and Market Growth - The search popularity for landmark agricultural products has increased over 20 times, with shopping user numbers growing at rates exceeding 10 times [2] - The rise of products like Jiangsu Suqian king crabs, which achieved a sales volume of 500 million yuan in 2025, reflects a growing consumer interest in high-quality, locally sourced food [19][20] - The health-conscious trend has led to a significant increase in demand for products like Xinjiang organic beef, with a 450% growth in transaction value by 2025 [36][37] Group 4: Agricultural Development and Rural Revitalization - The development of landmark agricultural products is supported by standardized production systems, modern supply chains, and innovative brand operations [37] - JD.com's actions in rural revitalization have evolved through three stages, from helping products reach broader markets to enhancing brand recognition and supporting farmers' income [37] - The establishment of a win-win ecosystem is being facilitated through the empowerment of agriculture by leveraging supply chain capabilities [37]