Core Viewpoint - The article discusses the implementation plan for promoting agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market to unleash consumption potential and upgrade supply-demand structure [1] Group 1: Agricultural Product Consumption - The Ministry of Agriculture and Rural Affairs and nine other departments have jointly issued a plan with 23 specific measures to enhance agricultural product consumption [1] - Geographical indication agricultural products are becoming increasingly popular due to their unique flavors and high quality, which are essential for expanding consumption space and boosting farmers' income [1] Group 2: Challenges in Promotion - Geographical indication products face significant challenges in promotion, including lack of brand recognition, limited marketing channels, and market disorder affecting consumer trust [2] - The need for brand development is emphasized, focusing on creating a narrative that connects regional characteristics with consumer emotions [2] Group 3: Digital Transformation - Embracing digitalization is crucial for reaching consumers effectively and maximizing consumption potential [3] - The article suggests upgrading e-commerce platforms to integrate content, immersive experiences, and instant consumption, while also improving supply chain efficiency through data analysis [3] Group 4: Regulatory Governance - Strengthening regulatory governance is necessary for sustainable industry development and creating a collaborative market environment [4] - The article highlights the importance of establishing clear industry rules, enhancing quality control, and ensuring fair profit distribution across the agricultural supply chain [4]