Core Viewpoint - The article discusses the implementation plan for promoting agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market to unleash consumption potential and upgrade supply-demand structure [1] Group 1: Agricultural Product Consumption - The Ministry of Agriculture and Rural Affairs and nine other departments have jointly issued a plan with 23 specific measures to enhance agricultural product consumption [1] - Geographical indication agricultural products are becoming increasingly popular due to their unique flavors and high quality, which are essential for expanding consumption space and boosting farmers' income [1] Group 2: Challenges in Promotion - Geographical indication products face significant challenges in promotion, including lack of brand recognition, limited marketing channels, and market disorder affecting consumer trust [2] - The need for brand development is emphasized, focusing on creating a narrative that connects regional characteristics with consumer emotions [2] Group 3: Digital Transformation - Embracing digitalization is crucial for reaching consumers effectively and maximizing consumption potential [3] - The article suggests upgrading e-commerce platforms to integrate content, immersive experiences, and instant consumption, while also improving supply chain efficiency through data analysis [3] Group 4: Regulatory Governance - Strengthening regulatory governance is necessary for sustainable industry development and creating a collaborative market environment [4] - The article highlights the importance of establishing clear industry rules, enhancing quality control, and ensuring fair profit distribution across the agricultural supply chain [4]

Core Viewpoint - The 14th Guangdong Modern Agricultural Expo, referred to as "Sanbohui," successfully concluded in Dongguan, showcasing innovations in agriculture and food industries, with a focus on AI applications and market integration [10][12][14]. Group 1: Event Overview - The "Sanbohui" was held alongside the 9th China International Food and Ingredients Expo and the 3rd China International Prepared Food Industry Expo, attracting 1,351 exhibitors from 31 provinces and over 20 countries, with more than 20,000 attendees, including around 7,000 buyers [15][16]. - The event featured over ten discussion activities focusing on AI applications, food safety, and the development of local economies, demonstrating a commitment to innovative and practical event organization [17][18]. Group 2: Youth Engagement and Cultural Integration - The expo adopted a modern approach by creating immersive cultural experiences such as "Internet celebrity markets" and "intangible cultural heritage food streets," effectively attracting younger audiences [27][28]. - The event included an "open mic" stage where various stakeholders shared local specialties and promoted traditional food techniques, enhancing audience engagement [31][32]. Group 3: AI and Digital Agriculture - The "Sanbohui" marked the first AI agricultural food expo in China, showcasing AI applications like unmanned restaurants and agricultural drones, highlighting the future direction of agricultural modernization [53][56]. - The event emphasized the integration of AI with agriculture, including the establishment of data platforms that improved pest diagnosis accuracy to 95% and increased production efficiency by 30% [68][69]. Group 4: Market Integration and Cooperation - The expo promoted a "four sharing" model for inter-provincial agricultural cooperation, focusing on shared market systems, production facilities, storage, and research platforms [80][81]. - In response to the challenges posed by the US-China trade war, the event facilitated discussions on shifting agricultural exports to domestic markets and exploring new international markets [85][86]. Group 5: Food Safety and Prepared Food Industry - The "Sanbohui" addressed critical challenges in the prepared food industry, focusing on food safety standards and the development of a comprehensive cold chain system [120][121]. - Guangdong's leadership in the prepared food sector was highlighted, with initiatives aimed at enhancing production standards and expanding market reach [124][125]. Group 6: Branding and Market Development - The event showcased the "Starry Avenue," featuring regional public brands of agricultural products, emphasizing the importance of branding in agricultural market development [132][134]. - The "12221" market system, initiated to address sales challenges for local products, has been pivotal in establishing a comprehensive service platform for modern agriculture in Guangdong [137][138].