Core Viewpoint - The article discusses the implementation plan for promoting agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market to unleash consumption potential and upgrade supply-demand structure [1] Group 1: Agricultural Product Consumption - The Ministry of Agriculture and Rural Affairs and nine other departments have jointly issued a plan with 23 specific measures to enhance agricultural product consumption [1] - Geographical indication agricultural products are becoming increasingly popular due to their unique flavors and high quality, which are essential for expanding consumption space and boosting farmers' income [1] Group 2: Challenges in Promotion - Geographical indication products face significant challenges in promotion, including lack of brand recognition, limited marketing channels, and market disorder affecting consumer trust [2] - The need for brand development is emphasized, focusing on creating a narrative that connects regional characteristics with consumer emotions [2] Group 3: Digital Transformation - Embracing digitalization is crucial for reaching consumers effectively and maximizing consumption potential [3] - The article suggests upgrading e-commerce platforms to integrate content, immersive experiences, and instant consumption, while also improving supply chain efficiency through data analysis [3] Group 4: Regulatory Governance - Strengthening regulatory governance is necessary for sustainable industry development and creating a collaborative market environment [4] - The article highlights the importance of establishing clear industry rules, enhancing quality control, and ensuring fair profit distribution across the agricultural supply chain [4]

Core Insights - The article discusses the implementation plan issued by the Ministry of Agriculture and Rural Affairs and ten other departments to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating market demand [1] - Geographical indication agricultural products are highlighted as a key area for consumption growth, with unique flavors and quality that align with current consumer trends towards diversity and quality [1] Group 1: Challenges in Promotion and Consumption - Geographical indication products face challenges such as lack of brand recognition, making it difficult for consumers to identify their core value [2] - Marketing channels are traditional and limited, failing to effectively reach new consumer groups seeking quality and emotional connection [2] - Market order needs improvement, as the phenomenon of "bad money driving out good" undermines consumer trust and industry development [2] Group 2: Strategies for Activation - Emphasis on brand development to enhance the entire industry's added value, moving beyond mere certification to a narrative that connects quality and culture [2] - Establishing a collaborative mechanism between public brands and enterprise product brands to avoid homogenization and enhance overall reputation [2] - Promoting diverse marketing channels to foster a new consumer trend of recognizing and appreciating geographical indication products [2] Group 3: Embracing Digital Transformation - Digitalization is essential for breaking spatial limitations and accurately reaching consumers, thus unlocking consumption potential [3] - Upgrading e-commerce platforms to integrate content dissemination, immersive experiences, and instant consumption [3] - Utilizing agricultural big data to analyze consumer preferences and regional demands, facilitating precise matching of production and sales [3] Group 4: Strengthening Regulatory Governance - Establishing clear industry rules to ensure sustainable development and a collaborative industry landscape [4] - Enhancing quality control and brand protection mechanisms to support local quality management [4] - Promoting a governance ecosystem involving government, enterprises, and producers to maintain market order and brand integrity [4]