Core Insights - The fifth China Qinghai International Landmark Festival Development Conference will be held on November 15, 2025, focusing on "decoding the value of plateau landmarks and creating a new chapter in cultural tourism integration" [1] - Qinghai, as the core area of the Qinghai-Tibet Plateau, boasts unique ecological resources and rich cultural heritage, forming a "nature-culture-industry" resource system that supports the conference's objectives [1] Ecological Landmarks - Qinghai has established a global rare ecological landmark cluster through its "five ecological plates," with the Sanjiangyuan region's GEP accounting for over 5.2 trillion yuan in 2023, exemplifying ecological value quantification [2] - The ecological restoration of Qinghai Lake has increased the bare carp resource from 2,600 tons to 127,500 tons by 2024, with 282 species of birds recorded [2] - The region's tourist numbers reached 13.5 million in the first four months of 2025, a year-on-year increase of 22.7% [2] Cultural Landmarks - Qinghai's unique civilization landscape is shaped by the integration of multiple ethnic cultures, utilizing a "intangible cultural heritage + tourism" model for cultural revitalization [2] - The region has established three national and five provincial cultural ecological protection zones, providing rich materials for cultural tourism integration [2] Landmark Products - Qinghai has developed a "ecological empowerment + brand leadership" model, with 1,298 certified green organic and geographical indication agricultural products, and 48 products listed as national special new agricultural products [3] - The export of Qinghai salmon has increased by 12 times, with the region's yak beef gaining access to the Hong Kong market and fresh Tibetan sheep entering Macau [3] - Innovative cultural tourism products, such as lifestyle aesthetic products derived from the Kunlun Mountain symbol, have created a complete value chain from ecological resources to consumer products [3] Conference Details - The conference is guided by the China Geographical Indication Brand Culture Festival Organizing Committee and hosted by Landmark Festival (Beijing) Holdings Co., Ltd., among others [3] - The event aims to address core issues in landmark development and explore integration paths for landmark products with tourism and culture, providing references for county-level landmark economic development [3]