Core Insights - The fifth China Qinghai International Landmark Festival Development Conference will be held on November 15, 2025, focusing on "decoding the value of plateau landmarks and creating a new chapter in cultural tourism integration" [1] - Qinghai, as the core area of the Qinghai-Tibet Plateau, boasts unique ecological resources and rich cultural heritage, forming a "nature-culture-industry" resource system that supports the conference's objectives [1] Ecological Landmarks - Qinghai has established a global rare ecological landmark cluster through its "five ecological plates," with the Sanjiangyuan region's GEP accounting for over 5.2 trillion yuan in 2023, exemplifying ecological value quantification [2] - The ecological restoration of Qinghai Lake has increased the bare carp resource from 2,600 tons to 127,500 tons by 2024, with 282 species of birds recorded [2] - The region's tourist numbers reached 13.5 million in the first four months of 2025, a year-on-year increase of 22.7% [2] Cultural Landmarks - Qinghai's unique civilization landscape is shaped by the integration of multiple ethnic cultures, utilizing a "intangible cultural heritage + tourism" model for cultural revitalization [2] - The region has established three national and five provincial cultural ecological protection zones, providing rich materials for cultural tourism integration [2] Landmark Products - Qinghai has developed a "ecological empowerment + brand leadership" model, with 1,298 certified green organic and geographical indication agricultural products, and 48 products listed as national special new agricultural products [3] - The export of Qinghai salmon has increased by 12 times, with the region's yak beef gaining access to the Hong Kong market and fresh Tibetan sheep entering Macau [3] - Innovative cultural tourism products, such as lifestyle aesthetic products derived from the Kunlun Mountain symbol, have created a complete value chain from ecological resources to consumer products [3] Conference Details - The conference is guided by the China Geographical Indication Brand Culture Festival Organizing Committee and hosted by Landmark Festival (Beijing) Holdings Co., Ltd., among others [3] - The event aims to address core issues in landmark development and explore integration paths for landmark products with tourism and culture, providing references for county-level landmark economic development [3]

Core Viewpoint - The "Qinghai Family Feast Competition" is a unique event that enhances consumer engagement and promotes the "Qinghai Family Feast" brand, transitioning from standardization to widespread participation [1][6]. Group 1: Event Overview - The competition, organized by the Qinghai Provincial Department of Commerce and supported by various cultural and tourism departments, focuses on cultural display and brand promotion rather than traditional culinary competitions [2]. - Eight teams showcased not only local specialties like Tibetan lamb and yak meat but also the ecological stories behind these ingredients, emphasizing Qinghai's clean environment and organic food advantages [2][4]. Group 2: Economic Impact - The event serves as a crucial link between small dining experiences and large-scale industry, enhancing market recognition for Qinghai's specialty agricultural products and boosting upstream sales in agriculture and animal husbandry [4]. - The promotion of a "highland, green, organic" dining image through the event strengthens the market position of Qinghai's unique ingredients, facilitating their reach to a national audience [4]. Group 3: Brand Development - The "Qinghai Family Feast" has evolved from an initial launch in Hong Kong and Beijing to a more inclusive approach, marking a significant transition towards community involvement and vitality [6]. - The successful hosting of the competition injects new energy into Qinghai's dining consumption and validates the development strategy of empowering industries through culture and driving domestic demand through branding [6].

Core Viewpoint - The "Helping Consumption · Fresh Movement in Beijing" event aims to promote local agricultural products from various regions into the Beijing market, supporting rural revitalization and enhancing the quality of life for urban residents [1][2]. Group 1: Event Overview - The event took place from July 18 to 20 at the Beijing Fresh Agricultural Products Distribution Center, featuring over 200 quality enterprises showcasing more than a thousand types of specialty agricultural products [1]. - The products included geographical indication products and green organic certified items, facilitating one-stop shopping for urban residents [1]. - The event was co-hosted by multiple government agencies and regions, including Hebei, Inner Mongolia, and Xinjiang, focusing on regional specialty products [1][2]. Group 2: Economic Impact - The initiative is part of the national rural revitalization strategy, utilizing a "government platform, enterprise participation, and market operation" model to enhance farmers' income and enrich the urban "vegetable basket" [2]. - The main venue, the Beijing Fresh Agricultural Products Distribution Center, plays a crucial role in supplying various agricultural products to the eastern urban areas and the city’s sub-center [2]. Group 3: Future Plans - A "Consumption Assistance Nearby" plan was launched to facilitate direct access of regional agricultural products to community convenience stores, establishing a long-term production and sales mechanism [2]. - Future activities will include promotional events in key business districts, communities, and enterprises, combining online and offline efforts to enhance market competitiveness and provide high-quality agricultural products to urban residents [2]. Group 4: Product Highlights - The event featured the first release of the "2025 Directory of Quality Agricultural Products from Supported Cooperation Areas," showcasing products like Anhui's "Cloud Tea" and Akesu's sugar heart apple dried fruit [3].

Core Viewpoint - Qinghai Province is positioned as a crucial ecological zone in China, emphasizing its role in ecological protection and high-quality development, particularly as the "water tower" of China [1][4]. Group 1: Ecological Protection and National Parks - Qinghai has established itself as the first pilot province for the national park system in China, focusing on ecological civilization and natural protection [2][3]. - The Three Rivers Source National Park integrates various types of natural reserves, covering an area of 272,200 square kilometers, which is 39.08% of the province's total land area [3]. - The park has seen significant improvements in water resources, biodiversity, and vegetation coverage, with the population of Tibetan antelope increasing from under 20,000 to over 70,000 [4]. Group 2: Economic Development and Green Transformation - Qinghai is pursuing a strategy to build a world-class salt lake industry, a national clean energy base, an international eco-tourism destination, and a source of green organic agricultural products [6][8]. - The Chaka Salt Lake, covering 5,856 square kilometers, is a key site for potassium fertilizer production, with a total salt resource reserve of 60 billion tons [6]. - The province has seen a 14.74% increase in tourist numbers at the Chaka Salt Lake scenic area, reaching 2.7 million visitors in 2024 [8]. Group 3: Water Resource Management - Qinghai has implemented a robust ecological protection system, focusing on water quality management and soil erosion control, with significant investments in environmental projects [9][10]. - The province's air quality has consistently remained at a good level, with over 96% of days classified as having good air quality [10]. - The introduction of the "Qinghai Provincial National Ecological Civilization High Ground Construction Regulations" aims to enhance ecological governance and provide replicable experiences for national ecological development [11].