Core Insights - The fifth China Qinghai International Landmark Festival Development Conference will be held on November 15, 2025, focusing on "decoding the value of plateau landmarks and creating a new chapter in cultural tourism integration" [1] - Qinghai, as the core area of the Qinghai-Tibet Plateau, boasts unique ecological resources and rich cultural heritage, forming a "nature-culture-industry" resource system that supports the conference's objectives [1] Ecological Landmarks - Qinghai has established a global rare ecological landmark cluster through its "five ecological plates," with the Sanjiangyuan region's GEP accounting for over 5.2 trillion yuan in 2023, exemplifying ecological value quantification [2] - The ecological restoration of Qinghai Lake has increased the bare carp resource from 2,600 tons to 127,500 tons by 2024, with 282 species of birds recorded [2] - The region's tourist numbers reached 13.5 million in the first four months of 2025, a year-on-year increase of 22.7% [2] Cultural Landmarks - Qinghai's unique civilization landscape is shaped by the integration of multiple ethnic cultures, utilizing a "intangible cultural heritage + tourism" model for cultural revitalization [2] - The region has established three national and five provincial cultural ecological protection zones, providing rich materials for cultural tourism integration [2] Landmark Products - Qinghai has developed a "ecological empowerment + brand leadership" model, with 1,298 certified green organic and geographical indication agricultural products, and 48 products listed as national special new agricultural products [3] - The export of Qinghai salmon has increased by 12 times, with the region's yak beef gaining access to the Hong Kong market and fresh Tibetan sheep entering Macau [3] - Innovative cultural tourism products, such as lifestyle aesthetic products derived from the Kunlun Mountain symbol, have created a complete value chain from ecological resources to consumer products [3] Conference Details - The conference is guided by the China Geographical Indication Brand Culture Festival Organizing Committee and hosted by Landmark Festival (Beijing) Holdings Co., Ltd., among others [3] - The event aims to address core issues in landmark development and explore integration paths for landmark products with tourism and culture, providing references for county-level landmark economic development [3]

Core Viewpoint - Qinghai Province is positioned as a crucial ecological zone in China, emphasizing its role in ecological protection and high-quality development, particularly as the "water tower" of China [1][4]. Group 1: Ecological Protection and National Parks - Qinghai has established itself as the first pilot province for the national park system in China, focusing on ecological civilization and natural protection [2][3]. - The Three Rivers Source National Park integrates various types of natural reserves, covering an area of 272,200 square kilometers, which is 39.08% of the province's total land area [3]. - The park has seen significant improvements in water resources, biodiversity, and vegetation coverage, with the population of Tibetan antelope increasing from under 20,000 to over 70,000 [4]. Group 2: Economic Development and Green Transformation - Qinghai is pursuing a strategy to build a world-class salt lake industry, a national clean energy base, an international eco-tourism destination, and a source of green organic agricultural products [6][8]. - The Chaka Salt Lake, covering 5,856 square kilometers, is a key site for potassium fertilizer production, with a total salt resource reserve of 60 billion tons [6]. - The province has seen a 14.74% increase in tourist numbers at the Chaka Salt Lake scenic area, reaching 2.7 million visitors in 2024 [8]. Group 3: Water Resource Management - Qinghai has implemented a robust ecological protection system, focusing on water quality management and soil erosion control, with significant investments in environmental projects [9][10]. - The province's air quality has consistently remained at a good level, with over 96% of days classified as having good air quality [10]. - The introduction of the "Qinghai Provincial National Ecological Civilization High Ground Construction Regulations" aims to enhance ecological governance and provide replicable experiences for national ecological development [11].