Core Viewpoint - The article highlights the transformation of Yangshan peach sales from traditional methods to modern e-commerce platforms, emphasizing the importance of quality and branding in driving consumer demand and local economic growth [1][3][10]. Group 1: Sales and Market Dynamics - Yangshan peaches are now sold through e-commerce platforms, significantly improving sales and reducing the risk of unsold inventory [1][3]. - The introduction of policies like "100 billion subsidies" and "1 trillion support" has enhanced the price-performance ratio of Yangshan peaches, attracting more consumers [1][8][10]. - Online sales have grown to account for approximately 60% of total sales for local peach farmers, with only 10% sold offline [3][9]. Group 2: Quality Control and Brand Protection - Local farmers prioritize the quality of peaches at every stage, from harvesting to packaging, to maintain their brand reputation [1][5][6]. - Strict selection criteria are applied to ensure only high-quality peaches are sold, with specific standards for weight, sugar content, and appearance [5][6]. - The introduction of a new geographic indication product certification and traceability system aims to enhance consumer trust in the quality of Yangshan peaches [7]. Group 3: Economic Impact and Employment - The peach industry in Yangshan is projected to generate over 2 billion yuan in total output value, contributing significantly to local economic development [10]. - The growth of the e-commerce sector has led to job creation, with local farmers forming operational teams and employing seasonal workers during peak harvest times [10]. - The success of Yangshan peaches has inspired local entrepreneurs to explore online sales, further boosting the local economy [8][9].