Core Points - The event "Su Nong You Pin" was held in Yixing City, focusing on agricultural brand promotion and supply chain connections [1] - The initiative aims to enhance the overall marketing level of agricultural brands in Jiangsu Province, aligning with the brand-strengthening policies [1] - Various regional public brand representatives showcased creative video content, highlighting unique agricultural products [1] Group 1 - The event was organized by the Provincial Department of Agriculture and Rural Affairs, with participation from representatives of 13 cities, 30 agricultural brands, and nearly 200 agricultural entities [1] - The initiative features key agricultural products such as Yangxian tea, Yizheng Lvyang spring tea, and Dongtai watermelon, among others [1] - The event facilitated one-on-one discussions between 40 buyers from various sectors, including high-end dining and fresh food e-commerce, promoting direct engagement [1] Group 2 - A significant number of high-quality and distinctive Jiangsu brand agricultural products attracted buyer interest, leading to procurement intentions across multiple categories like grains, fruits, and seafood [1] - The event emphasized the importance of sourcing local ingredients and agricultural branding to enhance consumer awareness [1]

Core Viewpoint - Shanghai Airport is experiencing a peak in the transportation of hairy crabs, with an expected year-on-year increase in volume exceeding 20% this year [1] Group 1: Transportation and Logistics - Starting from late September, Shanghai Airport has seen a surge in hairy crab transportation [1] - The airport's cargo stations and ground support units are closely coordinating to meet high standards for temperature and timeliness during the transportation process [1] - Special support plans have been developed in advance with airlines and freight forwarding companies, including the opening of green channels for priority collection, security checks, and transportation of hairy crabs [1] Group 2: Fresh Produce Transportation - This year, Shanghai Airport has leveraged abundant all-cargo aircraft capacity, high-frequency passenger aircraft bellyhold resources, and efficient ground support capabilities to create air transport routes for fresh produce [1] - Various domestic and international products, such as cherries from the Americas, lobsters from Australia, and peaches from Yangshan, are being transported efficiently [1]

Core Viewpoint - Shanghai Airport is experiencing a peak in the transportation of hairy crabs, with an expected year-on-year increase in volume exceeding 20% this year, particularly on September 29 and 30, where daily transport volumes are projected to exceed 300 tons [1] Group 1: Transportation Efficiency - Shanghai Airport collaborates with major airlines and logistics companies to ensure efficient transportation of hairy crabs to supermarkets and consumers [1] - Special support plans have been developed in advance with airlines and freight forwarding companies to meet the high standards for temperature and timeliness during transportation [1] - A green channel has been established for priority collection, security checks, and boarding of hairy crabs, minimizing delays and handling losses [1] Group 2: Operational Measures - Temporary operational turnover areas have been set up at cargo stations to reduce congestion and ensure live crabs are not placed in cold chain warehouses, allowing for direct and rapid loading onto aircraft [1] - Freight forwarding companies are reminded to conduct thorough packaging inspections and to prepare backup packaging to prevent damage and leakage [1] - Other teams from cargo stations are providing support for boarding and handling tasks to ensure "zero retention and high freshness" for the quick dispatch of hairy crabs [1] Group 3: Broader Logistics Capabilities - Shanghai Airport has leveraged abundant all-cargo aircraft capacity, high-frequency passenger aircraft bellyhold resources, and efficient ground support capabilities to create air transport routes for fresh produce [1] - This logistics network enables products such as cherries from the Americas, lobsters from Australia, and various domestic fruits to be transported with "hour-level" timeliness, achieving seamless connections from origin to destination [1]

Core Viewpoint - The article highlights the success of two young farmers, Gao Miaojie and Zhang Yelin, who have returned to their hometown of Yangshan in Wuxi, Jiangsu, to cultivate high-quality water peaches, contributing to the local agricultural economy and revitalizing the community [1][4]. Group 1: Industry Overview - Yangshan Town is renowned for its water peaches, with 38,000 acres dedicated to cultivation, yielding an annual production of 35,000 tons and generating over 900 million yuan in revenue [1]. - The increasing popularity of Yangshan water peaches has led to a trend of young people returning to their hometowns to engage in agriculture, thereby enhancing the local economy [1][4]. Group 2: Individual Contributions - Gao Miaojie, a former HR professional, returned to her hometown five years ago to manage her family's peach farm, utilizing her marketing skills to promote their produce effectively [2][3]. - Zhang Yelin, previously an auditor, has focused on improving the technological aspects of peach farming, experimenting with various fertilization methods and incorporating agricultural machinery to enhance efficiency [3]. Group 3: Community Impact - The return of young farmers has brought new dynamics to the agricultural landscape, with initiatives such as creating small agricultural complexes that include accommodations and educational activities [4]. - Both Gao and Zhang are not only focused on peach cultivation but are also diversifying their agricultural practices, contributing to a year-round vibrant agricultural scene in Yangshan [4].

Core Viewpoint - The article highlights the success of young farmers in Yangshan Town, Wuxi, who have returned to their hometown to cultivate high-quality water peaches, contributing to the local agricultural economy and revitalizing the community [4][7]. Group 1: Industry Overview - Yangshan Town is renowned for its water peaches, with 38,000 acres of cultivation and an annual production of 35,000 tons, generating over 900 million yuan in revenue [4]. - The increasing popularity of Yangshan water peaches has led to a trend of young people returning to their hometowns to engage in agriculture, thereby enhancing the local economy [5][7]. Group 2: Profiles of New Farmers - Gao Miaojie, a former HR professional, returned to her hometown five years ago to manage her family's peach farm, utilizing her marketing skills to promote their produce effectively [5][6]. - Zhang Yuelin, a former auditor, transitioned to farming last year, focusing on improving the technological aspects of peach cultivation, such as stabilizing sweetness and implementing mechanization [6][7]. Group 3: Innovations and Challenges - Zhang Yuelin is experimenting with various fertilization methods to maintain optimal sweetness levels in peaches, aiming for a consistent sweetness around 15 degrees [6]. - Both new farmers are addressing the challenge of an aging farming population by introducing modern agricultural practices and machinery to attract younger generations to the industry [6][7].

Core Viewpoint - The article highlights the transformation of Yangshan peach sales from traditional methods to modern e-commerce platforms, emphasizing the importance of quality and branding in driving consumer demand and local economic growth [1][3][10]. Group 1: Sales and Market Dynamics - Yangshan peaches are now sold through e-commerce platforms, significantly improving sales and reducing the risk of unsold inventory [1][3]. - The introduction of policies like "100 billion subsidies" and "1 trillion support" has enhanced the price-performance ratio of Yangshan peaches, attracting more consumers [1][8][10]. - Online sales have grown to account for approximately 60% of total sales for local peach farmers, with only 10% sold offline [3][9]. Group 2: Quality Control and Brand Protection - Local farmers prioritize the quality of peaches at every stage, from harvesting to packaging, to maintain their brand reputation [1][5][6]. - Strict selection criteria are applied to ensure only high-quality peaches are sold, with specific standards for weight, sugar content, and appearance [5][6]. - The introduction of a new geographic indication product certification and traceability system aims to enhance consumer trust in the quality of Yangshan peaches [7]. Group 3: Economic Impact and Employment - The peach industry in Yangshan is projected to generate over 2 billion yuan in total output value, contributing significantly to local economic development [10]. - The growth of the e-commerce sector has led to job creation, with local farmers forming operational teams and employing seasonal workers during peak harvest times [10]. - The success of Yangshan peaches has inspired local entrepreneurs to explore online sales, further boosting the local economy [8][9].

Core Insights - Guangming District is emerging as a significant growth area for regional consumption upgrades, supported by its dual positioning as a science city and an industrial new town [1] - Yonghui Supermarket has opened its sixth modified store in Shenzhen, marking a strategic expansion in the Guangdong-Hong Kong-Macao Greater Bay Area [1][10] Product Structure Reconstruction - The store underwent a two-month transformation, resulting in a total of 9,772 products, including 57 private label bestsellers from the "Fat Donglai" brand and 15.1% imported premium products [3] - The fresh produce section has been enhanced with high-end items such as salmon sashimi and imported Wagyu beef gift boxes, achieving over 80% alignment with the product structure of "Fat Donglai" [3] Fresh Produce and Vegetables - The vegetable section now features organic vegetables, highland-grown varieties, and a series of purple vegetables, adhering to "zero fertilizer, zero chemical pesticide, zero hormone" standards [5] - The seafood section has been upgraded to focus on quality and service, introducing the "Green Starry Fish" series, which meets national green food standards [5] Store Environment and Customer Experience - The store layout has been redesigned to enhance customer comfort, with wider aisles and lower shelving for better visibility [7] - Additional customer service features include magnifying glasses for reading labels, health measurement stations, and a pet area, creating a "15-minute convenient living circle" [8] Marketing and Strategic Goals - The opening coincided with Yonghui's annual brand festival, "717 Good Food Festival," which features over 100 renovated stores and new product offerings [10] - The establishment of the Guangming Daqianli store strengthens Yonghui's regional presence, with plans to accelerate the renovation of stores nationwide, targeting 200 modified stores by September 30 [10]

Core Viewpoint - The launch ceremony for the 2025 Yangshan Water Peach marks the beginning of the peak production and sales season for this renowned fruit, known for its rich aroma and sweet taste, as it opens both online and offline sales channels [1][2]. Group 1: Product Characteristics and Market Position - Yangshan Water Peach is celebrated for its "rich aroma, thin skin, fine flesh, and juicy sweetness," earning it the title of one of China's top ten peaches [2]. - The region of Yangshan is recognized as "the hometown of Chinese water peaches," enhancing its market position both domestically and internationally [2]. Group 2: Technological and Logistical Innovations - The local agricultural sector has embraced digital technology for smart planting, supported by modern agricultural industrial parks and research institutes [2]. - A comprehensive logistics system has been established, featuring innovations such as "logistics unmanned vehicles + cold transport cages," and a network of 62 dedicated cargo planes covering multiple high-speed rail routes [5]. - The Yangshan Water Peach can be exported to over 200 countries and regions, facilitated by SF Express's global logistics network [5]. Group 3: Economic Diversification and Rural Revitalization - The local economy has diversified beyond fresh fruit, with over 20 derivative products developed, including peach wine and peach wood root carvings, contributing to rural revitalization [2]. - The launch event showcased new packaging designs and initiatives aimed at promoting tourism and cultural experiences related to the peach industry [8]. - The integration of technology, culture, and industry is emphasized as a means to enhance the rural economy, with a focus on creating a vibrant "peach economy" [8].