Core Viewpoint - The article highlights the transformation of Yangshan peach sales from traditional methods to modern e-commerce platforms, emphasizing the importance of quality and branding in driving consumer demand and local economic growth [1][3][10]. Group 1: Sales and Market Dynamics - Yangshan peaches are now sold through e-commerce platforms, significantly improving sales and reducing the risk of unsold inventory [1][3]. - The introduction of policies like "100 billion subsidies" and "1 trillion support" has enhanced the price-performance ratio of Yangshan peaches, attracting more consumers [1][8][10]. - Online sales have grown to account for approximately 60% of total sales for local peach farmers, with only 10% sold offline [3][9]. Group 2: Quality Control and Brand Protection - Local farmers prioritize the quality of peaches at every stage, from harvesting to packaging, to maintain their brand reputation [1][5][6]. - Strict selection criteria are applied to ensure only high-quality peaches are sold, with specific standards for weight, sugar content, and appearance [5][6]. - The introduction of a new geographic indication product certification and traceability system aims to enhance consumer trust in the quality of Yangshan peaches [7]. Group 3: Economic Impact and Employment - The peach industry in Yangshan is projected to generate over 2 billion yuan in total output value, contributing significantly to local economic development [10]. - The growth of the e-commerce sector has led to job creation, with local farmers forming operational teams and employing seasonal workers during peak harvest times [10]. - The success of Yangshan peaches has inspired local entrepreneurs to explore online sales, further boosting the local economy [8][9].

Core Insights - Guangming District is emerging as a significant growth area for regional consumption upgrades, supported by its dual positioning as a science city and an industrial new town [1] - Yonghui Supermarket has opened its sixth modified store in Shenzhen, marking a strategic expansion in the Guangdong-Hong Kong-Macao Greater Bay Area [1][10] Product Structure Reconstruction - The store underwent a two-month transformation, resulting in a total of 9,772 products, including 57 private label bestsellers from the "Fat Donglai" brand and 15.1% imported premium products [3] - The fresh produce section has been enhanced with high-end items such as salmon sashimi and imported Wagyu beef gift boxes, achieving over 80% alignment with the product structure of "Fat Donglai" [3] Fresh Produce and Vegetables - The vegetable section now features organic vegetables, highland-grown varieties, and a series of purple vegetables, adhering to "zero fertilizer, zero chemical pesticide, zero hormone" standards [5] - The seafood section has been upgraded to focus on quality and service, introducing the "Green Starry Fish" series, which meets national green food standards [5] Store Environment and Customer Experience - The store layout has been redesigned to enhance customer comfort, with wider aisles and lower shelving for better visibility [7] - Additional customer service features include magnifying glasses for reading labels, health measurement stations, and a pet area, creating a "15-minute convenient living circle" [8] Marketing and Strategic Goals - The opening coincided with Yonghui's annual brand festival, "717 Good Food Festival," which features over 100 renovated stores and new product offerings [10] - The establishment of the Guangming Daqianli store strengthens Yonghui's regional presence, with plans to accelerate the renovation of stores nationwide, targeting 200 modified stores by September 30 [10]

Core Viewpoint - The launch ceremony for the 2025 Yangshan Water Peach marks the beginning of the peak production and sales season for this renowned fruit, known for its rich aroma and sweet taste, as it opens both online and offline sales channels [1][2]. Group 1: Product Characteristics and Market Position - Yangshan Water Peach is celebrated for its "rich aroma, thin skin, fine flesh, and juicy sweetness," earning it the title of one of China's top ten peaches [2]. - The region of Yangshan is recognized as "the hometown of Chinese water peaches," enhancing its market position both domestically and internationally [2]. Group 2: Technological and Logistical Innovations - The local agricultural sector has embraced digital technology for smart planting, supported by modern agricultural industrial parks and research institutes [2]. - A comprehensive logistics system has been established, featuring innovations such as "logistics unmanned vehicles + cold transport cages," and a network of 62 dedicated cargo planes covering multiple high-speed rail routes [5]. - The Yangshan Water Peach can be exported to over 200 countries and regions, facilitated by SF Express's global logistics network [5]. Group 3: Economic Diversification and Rural Revitalization - The local economy has diversified beyond fresh fruit, with over 20 derivative products developed, including peach wine and peach wood root carvings, contributing to rural revitalization [2]. - The launch event showcased new packaging designs and initiatives aimed at promoting tourism and cultural experiences related to the peach industry [8]. - The integration of technology, culture, and industry is emphasized as a means to enhance the rural economy, with a focus on creating a vibrant "peach economy" [8].