亿年火山、万亩桃林、千年古刹、百年书院。在"中国水蜜桃之乡"的无锡市惠山区阳山镇，一幅"家园 宜居、产业兴旺、乡风和美"的现代版《桃花源记》正从理想照进现实。去年底召开的中央农村工作会 议强调，要学习运用"千万工程"经验，因地制宜推进宜居宜业和美乡村建设。阳山镇广大干部群众表 示，要以创建国内首个农文旅融合型国家级旅游度假区为抓手，以实干实绩绘就和美乡村新画卷。 一把钥匙开一把锁，立足独特的火山地质和水蜜桃资源禀赋，阳山镇在差异化发展中坚决告别"千村一 面"。走进粉墙黛瓦、桃林环绕的山南头村，村党总支书记张谷感慨道："总书记要求'因地制宜'，我们 深有体会。阳山不搞推倒重来，而是深耕'一只桃'的价值。"通过与省农科院共建"阳山工作站"，培育出 新品种"阳山霞露"，传统桃产业正插上科技的翅膀。随着"十五五"规划全面启动，阳山水蜜桃产业迈向 高质量发展新阶段，通过"支部+合作社+农户"模式，全镇种植面积已达2.5万亩，"桃菌轮作"、桃胶深 加工等新业态层出不穷。从"卖桃子"到"卖生活"，2025年阳山地区生产总值达85亿元，成功跻身国家级 旅游度假区行列。 产业兴旺的红利最终转化为民生福祉，是宜居宜业和美乡村最鲜 ...

Core Insights - Yangshan Town is successfully integrating culture and industry, creating a "sweet path" of development that aligns with the spirit of the 20th National Congress of the Communist Party of China [1][4] - The transformation from traditional sales methods to digital and brand-driven approaches has significantly increased the production and economic value of Yangshan peaches [1][3] Agricultural Development - Yangshan's peach planting area is projected to reach 38,000 acres by 2025, with an annual output of approximately 36,000 tons and a regional comprehensive output value nearing 2 billion yuan [1] - The introduction of smart agricultural technologies has improved yield by nearly 20% compared to traditional methods, while ensuring higher and more stable prices [1] Economic and Cultural Integration - Events like "Peach Blossom Appointment" and "Honey Peach Gathering" have stimulated new business ventures such as homestays, cafes, and art galleries, enhancing local economic vitality [2] - The establishment of cooperatives allows farmers to participate as stakeholders, ensuring stable income through collective branding and pricing strategies [2] Digital Transformation and E-commerce - The rise of "peach anchors" has led to online sales reaching 160 million yuan, with high-end peaches being exported to markets like Dubai and Tokyo [2] - Modern logistics, including cold chain facilities from companies like SF Express and JD, have reduced transportation losses to below 3% [2] Tourism and Cultural Experience - Yangshan is leveraging its unique geological and cultural resources to create immersive tourism experiences, attracting over 2 million visitors during the peach blossom season [2][3] - The local government aims to develop a replicable model for rural revitalization, focusing on brand building, talent cultivation, and policy support [3][4] Future Development Plans - Yangshan plans to deepen digital rural construction and further integrate agriculture, culture, and tourism, aiming to establish itself as a national-level tourism destination [3][4]

Core Points - The event "Su Nong You Pin" was held in Yixing City, focusing on agricultural brand promotion and supply chain connections [1] - The initiative aims to enhance the overall marketing level of agricultural brands in Jiangsu Province, aligning with the brand-strengthening policies [1] - Various regional public brand representatives showcased creative video content, highlighting unique agricultural products [1] Group 1 - The event was organized by the Provincial Department of Agriculture and Rural Affairs, with participation from representatives of 13 cities, 30 agricultural brands, and nearly 200 agricultural entities [1] - The initiative features key agricultural products such as Yangxian tea, Yizheng Lvyang spring tea, and Dongtai watermelon, among others [1] - The event facilitated one-on-one discussions between 40 buyers from various sectors, including high-end dining and fresh food e-commerce, promoting direct engagement [1] Group 2 - A significant number of high-quality and distinctive Jiangsu brand agricultural products attracted buyer interest, leading to procurement intentions across multiple categories like grains, fruits, and seafood [1] - The event emphasized the importance of sourcing local ingredients and agricultural branding to enhance consumer awareness [1]

Core Viewpoint - Shanghai Airport is experiencing a peak in the transportation of hairy crabs, with an expected year-on-year increase in volume exceeding 20% this year [1] Group 1: Transportation and Logistics - Starting from late September, Shanghai Airport has seen a surge in hairy crab transportation [1] - The airport's cargo stations and ground support units are closely coordinating to meet high standards for temperature and timeliness during the transportation process [1] - Special support plans have been developed in advance with airlines and freight forwarding companies, including the opening of green channels for priority collection, security checks, and transportation of hairy crabs [1] Group 2: Fresh Produce Transportation - This year, Shanghai Airport has leveraged abundant all-cargo aircraft capacity, high-frequency passenger aircraft bellyhold resources, and efficient ground support capabilities to create air transport routes for fresh produce [1] - Various domestic and international products, such as cherries from the Americas, lobsters from Australia, and peaches from Yangshan, are being transported efficiently [1]

Core Viewpoint - Shanghai Airport is experiencing a peak in the transportation of hairy crabs, with an expected year-on-year increase in volume exceeding 20% this year, particularly on September 29 and 30, where daily transport volumes are projected to exceed 300 tons [1] Group 1: Transportation Efficiency - Shanghai Airport collaborates with major airlines and logistics companies to ensure efficient transportation of hairy crabs to supermarkets and consumers [1] - Special support plans have been developed in advance with airlines and freight forwarding companies to meet the high standards for temperature and timeliness during transportation [1] - A green channel has been established for priority collection, security checks, and boarding of hairy crabs, minimizing delays and handling losses [1] Group 2: Operational Measures - Temporary operational turnover areas have been set up at cargo stations to reduce congestion and ensure live crabs are not placed in cold chain warehouses, allowing for direct and rapid loading onto aircraft [1] - Freight forwarding companies are reminded to conduct thorough packaging inspections and to prepare backup packaging to prevent damage and leakage [1] - Other teams from cargo stations are providing support for boarding and handling tasks to ensure "zero retention and high freshness" for the quick dispatch of hairy crabs [1] Group 3: Broader Logistics Capabilities - Shanghai Airport has leveraged abundant all-cargo aircraft capacity, high-frequency passenger aircraft bellyhold resources, and efficient ground support capabilities to create air transport routes for fresh produce [1] - This logistics network enables products such as cherries from the Americas, lobsters from Australia, and various domestic fruits to be transported with "hour-level" timeliness, achieving seamless connections from origin to destination [1]

Core Viewpoint - The article highlights the success of two young farmers, Gao Miaojie and Zhang Yelin, who have returned to their hometown of Yangshan in Wuxi, Jiangsu, to cultivate high-quality water peaches, contributing to the local agricultural economy and revitalizing the community [1][4]. Group 1: Industry Overview - Yangshan Town is renowned for its water peaches, with 38,000 acres dedicated to cultivation, yielding an annual production of 35,000 tons and generating over 900 million yuan in revenue [1]. - The increasing popularity of Yangshan water peaches has led to a trend of young people returning to their hometowns to engage in agriculture, thereby enhancing the local economy [1][4]. Group 2: Individual Contributions - Gao Miaojie, a former HR professional, returned to her hometown five years ago to manage her family's peach farm, utilizing her marketing skills to promote their produce effectively [2][3]. - Zhang Yelin, previously an auditor, has focused on improving the technological aspects of peach farming, experimenting with various fertilization methods and incorporating agricultural machinery to enhance efficiency [3]. Group 3: Community Impact - The return of young farmers has brought new dynamics to the agricultural landscape, with initiatives such as creating small agricultural complexes that include accommodations and educational activities [4]. - Both Gao and Zhang are not only focused on peach cultivation but are also diversifying their agricultural practices, contributing to a year-round vibrant agricultural scene in Yangshan [4].

Core Viewpoint - The article highlights the success of young farmers in Yangshan Town, Wuxi, who have returned to their hometown to cultivate high-quality water peaches, contributing to the local agricultural economy and revitalizing the community [4][7]. Group 1: Industry Overview - Yangshan Town is renowned for its water peaches, with 38,000 acres of cultivation and an annual production of 35,000 tons, generating over 900 million yuan in revenue [4]. - The increasing popularity of Yangshan water peaches has led to a trend of young people returning to their hometowns to engage in agriculture, thereby enhancing the local economy [5][7]. Group 2: Profiles of New Farmers - Gao Miaojie, a former HR professional, returned to her hometown five years ago to manage her family's peach farm, utilizing her marketing skills to promote their produce effectively [5][6]. - Zhang Yuelin, a former auditor, transitioned to farming last year, focusing on improving the technological aspects of peach cultivation, such as stabilizing sweetness and implementing mechanization [6][7]. Group 3: Innovations and Challenges - Zhang Yuelin is experimenting with various fertilization methods to maintain optimal sweetness levels in peaches, aiming for a consistent sweetness around 15 degrees [6]. - Both new farmers are addressing the challenge of an aging farming population by introducing modern agricultural practices and machinery to attract younger generations to the industry [6][7].

Core Viewpoint - The article highlights the transformation of Yangshan peach sales from traditional methods to modern e-commerce platforms, emphasizing the importance of quality and branding in driving consumer demand and local economic growth [1][3][10]. Group 1: Sales and Market Dynamics - Yangshan peaches are now sold through e-commerce platforms, significantly improving sales and reducing the risk of unsold inventory [1][3]. - The introduction of policies like "100 billion subsidies" and "1 trillion support" has enhanced the price-performance ratio of Yangshan peaches, attracting more consumers [1][8][10]. - Online sales have grown to account for approximately 60% of total sales for local peach farmers, with only 10% sold offline [3][9]. Group 2: Quality Control and Brand Protection - Local farmers prioritize the quality of peaches at every stage, from harvesting to packaging, to maintain their brand reputation [1][5][6]. - Strict selection criteria are applied to ensure only high-quality peaches are sold, with specific standards for weight, sugar content, and appearance [5][6]. - The introduction of a new geographic indication product certification and traceability system aims to enhance consumer trust in the quality of Yangshan peaches [7]. Group 3: Economic Impact and Employment - The peach industry in Yangshan is projected to generate over 2 billion yuan in total output value, contributing significantly to local economic development [10]. - The growth of the e-commerce sector has led to job creation, with local farmers forming operational teams and employing seasonal workers during peak harvest times [10]. - The success of Yangshan peaches has inspired local entrepreneurs to explore online sales, further boosting the local economy [8][9].

Core Insights - Guangming District is emerging as a significant growth area for regional consumption upgrades, supported by its dual positioning as a science city and an industrial new town [1] - Yonghui Supermarket has opened its sixth modified store in Shenzhen, marking a strategic expansion in the Guangdong-Hong Kong-Macao Greater Bay Area [1][10] Product Structure Reconstruction - The store underwent a two-month transformation, resulting in a total of 9,772 products, including 57 private label bestsellers from the "Fat Donglai" brand and 15.1% imported premium products [3] - The fresh produce section has been enhanced with high-end items such as salmon sashimi and imported Wagyu beef gift boxes, achieving over 80% alignment with the product structure of "Fat Donglai" [3] Fresh Produce and Vegetables - The vegetable section now features organic vegetables, highland-grown varieties, and a series of purple vegetables, adhering to "zero fertilizer, zero chemical pesticide, zero hormone" standards [5] - The seafood section has been upgraded to focus on quality and service, introducing the "Green Starry Fish" series, which meets national green food standards [5] Store Environment and Customer Experience - The store layout has been redesigned to enhance customer comfort, with wider aisles and lower shelving for better visibility [7] - Additional customer service features include magnifying glasses for reading labels, health measurement stations, and a pet area, creating a "15-minute convenient living circle" [8] Marketing and Strategic Goals - The opening coincided with Yonghui's annual brand festival, "717 Good Food Festival," which features over 100 renovated stores and new product offerings [10] - The establishment of the Guangming Daqianli store strengthens Yonghui's regional presence, with plans to accelerate the renovation of stores nationwide, targeting 200 modified stores by September 30 [10]

Core Viewpoint - The launch ceremony for the 2025 Yangshan Water Peach marks the beginning of the peak production and sales season for this renowned fruit, known for its rich aroma and sweet taste, as it opens both online and offline sales channels [1][2]. Group 1: Product Characteristics and Market Position - Yangshan Water Peach is celebrated for its "rich aroma, thin skin, fine flesh, and juicy sweetness," earning it the title of one of China's top ten peaches [2]. - The region of Yangshan is recognized as "the hometown of Chinese water peaches," enhancing its market position both domestically and internationally [2]. Group 2: Technological and Logistical Innovations - The local agricultural sector has embraced digital technology for smart planting, supported by modern agricultural industrial parks and research institutes [2]. - A comprehensive logistics system has been established, featuring innovations such as "logistics unmanned vehicles + cold transport cages," and a network of 62 dedicated cargo planes covering multiple high-speed rail routes [5]. - The Yangshan Water Peach can be exported to over 200 countries and regions, facilitated by SF Express's global logistics network [5]. Group 3: Economic Diversification and Rural Revitalization - The local economy has diversified beyond fresh fruit, with over 20 derivative products developed, including peach wine and peach wood root carvings, contributing to rural revitalization [2]. - The launch event showcased new packaging designs and initiatives aimed at promoting tourism and cultural experiences related to the peach industry [8]. - The integration of technology, culture, and industry is emphasized as a means to enhance the rural economy, with a focus on creating a vibrant "peach economy" [8].