Core Insights - New World Daimaru Department Store celebrated its 10th anniversary with record sales, achieving over 1 billion yuan in sales within the first four hours of the event and a total of 206 million yuan over the weekend, marking a 3% year-on-year increase [1][3] - The store attracted over 130,000 visitors during the anniversary celebration, a 6.8% increase compared to the same period last year [1] - The department store issued 50 million yuan in consumer vouchers, which successfully stimulated over 200 million yuan in sales [1] Sales Performance - In 2024, New World Daimaru Department Store reported a revenue of 2.303 billion yuan, reflecting a year-on-year growth of 2.01% [3] - The store's foot traffic reached 16.87 million, a 14.14% increase from the previous year [3] Consumer Engagement - The anniversary event saw significant consumer engagement, with many customers queuing for hours to obtain discount vouchers, highlighting the appeal of in-store shopping experiences over online alternatives [3][6] - The store's unique promotional strategies, such as offering substantial discounts and engaging shopping experiences, contributed to its popularity among consumers [3][6] Technological Integration - The department store has integrated technology into its operations, including the use of robots for customer service and interactive experiences, enhancing the shopping environment [6][5] - The introduction of a user-friendly tax refund self-service machine has improved the shopping experience for international visitors [6][9] Strategic Adjustments - The store has focused on enhancing its product offerings, particularly in beauty and luxury goods, by introducing high-end brands and optimizing store layouts to better meet consumer demands [7][8] - New World Daimaru has shifted its marketing strategy to target younger consumers, emphasizing lifestyle and experiential shopping [10][12] Market Positioning - The department store has positioned itself as a competitive player in the market, with 20% of its brands being national or regional sales champions, indicating strong market performance [12] - The store aims to continue attracting a vibrant, youthful customer base by filling market gaps and enhancing its overall shopping experience [12][13]