不管是过度消费还是不消费，都不是好现象。 时间回到五年之前，我记得2019年更早的时候，网上大多数人讨论的还是年轻人为什么老是"月光族"问题，很多人认为年轻人月光族过度消费甚至是透支消 费的习惯不好，需要改正。 当时流传最广的段子，还是年轻人借贷买奢侈品，或者用工资分期付款买苹果手机、大牌护肤品等等。 从崇尚消费到认为消费是陷阱，今天这一代年轻人经历了怎样的观念变化？ 先看数据。 今年的消费市场呈现出明显的两极分化。一方面，传统消费领域增长乏力，另一方面情绪消费领域却逆势上涨。 首先就是快时尚品牌销售额增长15%，但轻奢品牌却出现了5%的负增长；保时捷在华销量更是同比暴跌28%，奔驰7月销量更是创下五年新低。 具体到饮食上，降级则更明显。以北京为例，北京CBD区域20元以下的外卖订单占比从两年前的不足一半飙升至67%，上海白领午餐消费中选择20元以下区 间的占比也接近70%。 导致那个时期年轻人养成那样的消费习惯，我想背后还是他们对未来有一个更乐观的预期；即很多人都认为，别看我现在花钱厉害，但我未来赚钱会更厉 害。 这是很多年轻人当时的想法。 但今天，这样的段子在网上几乎消失殆尽了，取而代之的变成了各种教年轻 ...

Group 1 - The government of Haikou City and Longhua District has issued over 1 million yuan in consumer vouchers to stimulate market activity [1] - The consumer vouchers are available on the cdf Hainan APP from November 9, 10 AM, and can be used for discounts during the shopping process [1] - The vouchers are structured in four tiers: 120 yuan off for 2000 yuan spent, 300 yuan off for 4000 yuan, 550 yuan off for 6000 yuan, and 650 yuan off for 8000 yuan, with each user limited to one tier during the promotion [1] Group 2 - The consumer vouchers can be combined with other discounts available on the cdf Hainan APP, and the promotion will last until November 24, 11 PM [2] - The ongoing "11.11 Sale Festival" on the cdf Hainan official mall includes a wide range of products such as skincare, jewelry, fashion, electronics, and beverages, featuring multiple discounts across duty-free and member channels [2]

Group 1 - The "Eat in Jiangmen" dining coupon event is launched, running from November 7, 2025, to March 31, 2026, aimed at reducing consumer spending and enhancing dining experiences [1][14] - Coupons can be claimed through the Cloud Flash Payment APP, with specific instructions for users to ensure they are located in Jiangmen city [1][17] - The event features various discount tiers, such as a reduction of 300 yuan for spending over 1500 yuan, 200 yuan for over 1000 yuan, and smaller discounts for lower spending thresholds [14][15] Group 2 - The coupons are valid for three days from the date of receipt and can only be used for dine-in services at participating restaurants [11][16] - Each user can claim one coupon per category per week, with a total limit of four per month, emphasizing the limited availability of the coupons [16] - The event is part of a broader initiative to stimulate local consumption and enhance the dining sector in Jiangmen [24][26]

广东省人民政府办公厅今天发布《“粤享暖冬 乐游广东”消费季活动总体方案》，宣布即日起至2026年3月底将发放“广东优品购”消费券。个人消费者购买新能源乘用车或符合国六排放标准燃油乘用车新车，购买电视机、冰箱、空调、电脑（含显示器）、洗衣机、扫地机器人、家用灶具、热水器等8类家电产品，购买4类地市特色优品，购买手机、平板、智能手表（手环）、智能耳机、无人机等5类电子产品，购买跑步机、椭圆仪、划船机、运动自行车、滑雪板、轮滑板等6类体育用品，可获得一次性补贴。 ...

Core Points - Tmall's "Double 11" event is offering significant discounts, including a base 15% off and additional no-threshold 10% coupons, industry-specific coupons, and shopping credits [1] - Multiple promotional rights will be released at midnight, creating an optimal shopping opportunity for consumers [1] Discounts and Promotions - 88VIP coupons are being issued with a no-threshold 10% discount, which can be combined with other platform discounts [18] - Consumers can receive up to 10,000 yuan in category coupons across over 15 popular categories, including beauty, apparel, and food [19] - A new "Beauty Brand Sale" is introduced, offering discounts as low as 20%, with specific products significantly reduced in price [20] - Over 180 outdoor sports brands are participating, offering store-wide coupons that can be combined with platform discounts for up to 50% off [21] - New smartphone models, such as the iPhone 17 Pro, come with surprise coupons worth 300 yuan, while Huawei offers discounts up to 1,500 yuan [22] - Home appliances and furnishings can be purchased at 50% off after applying multiple discounts, including a base 15% off, 10% coupons, and up to 20% in national and brand subsidies [23] - Pet brands are also offering discounts, with some products available for as low as 54% off after applying various coupons and shopping credits [24] Event Duration - The Tmall "Double 11" event will run until November 14 at midnight, encouraging consumers to take advantage of the best deals of the year [25]

Core Points - The first round of the "Enjoy Hunan · Xiang Dang You Hui" consumption voucher lottery was successfully completed, with over 780,000 users winning out of more than 1.8 million applicants [1][3] - The lottery process was conducted under strict supervision to ensure fairness and transparency, with all data verified and anonymized before the draw [3][4] - The winning vouchers can be used in various categories such as dining, fuel, home services, and beauty, and are valid for 7 days from October 28 to November 3 [3][4] Summary by Sections Lottery Process - The lottery was held at the Changsha Star City Notary Office, with representatives from the platform and the Hunan Provincial Department of Commerce present [3] - The process involved a certified lottery system operating in a closed environment to ensure data integrity and randomness [3] User Participation - Over 1.8 million users registered for the vouchers, with some categories having application numbers ten times higher than the number of available vouchers [1][3] - Users can check their results through designated platforms such as Alipay, UnionPay, Meituan, and Douyin starting from October 27 [3] Voucher Usage - The vouchers can be combined with existing merchant discounts for additional savings but are non-transferable and cannot be used for cash or prepaid card recharge [4] - Violators of the usage rules may face disqualification and legal consequences [4]

Core Points - Hunan Province has adjusted its old-for-new policy for consumer goods, reducing the validity period of consumption vouchers from 30 days to 3 days [1] - The new policy aims to enhance the efficiency of voucher usage and accelerate the realization of policy benefits [1] - Consumers must complete the delivery or pickup process within 30 days after placing an order, with all goods to be delivered by January 10, 2026 [1] Summary by Category - **Policy Changes** - The validity of consumption vouchers is now limited to 3 days, requiring prompt usage [1] - Vouchers received on November 1 must be used by November 3, and those received on December 1 must be used by December 3 [1] - **Implementation Guidelines** - Consumers and merchants are required to complete the delivery or pickup within 30 days of order placement [1] - Final delivery of all products must occur by January 10, 2026 [1] - **Objectives** - The adjustment is part of Hunan's response to national initiatives aimed at expanding domestic demand and promoting consumption upgrades [1] - Consumers are advised to plan their voucher usage and order timing carefully to maximize benefits [1]

Core Viewpoint - The article discusses the recent changes at Xibei's Beijing Shijingshan Wanda store, including a logo change and price adjustments on menu items, in response to declining sales and customer feedback following a "pre-made dish" controversy. Group 1: Logo Change and Brand Strategy - Xibei has changed its logo from red and white to white and green, with the slogan "I come from the grassland" replacing "Yao Mian Village" [4] - The founder, Jia Guolong, stated that this logo change is a small-scale trial and will not be implemented nationwide, with potential for a few stores in major cities to adopt it [4] Group 2: Sales and Pricing Adjustments - Following a significant sales decline since mid-September, Xibei is implementing measures such as issuing consumer vouchers and adjusting menu prices [6] - During the National Day period, Xibei has reportedly reduced menu prices by 20% to 40%, although actual reductions observed were around 9.8% for specific items [6][7] - For example, the price of the "Roaming Menu" has decreased from 663 yuan to 598 yuan, with specific dishes like grassland tender roasted lamb rack dropping from 119 yuan to 99 yuan [6][7] Group 3: Customer Experience and Promotions - Despite the price adjustments, customer traffic has not significantly increased, with many seats remaining empty during peak hours [8] - Customers have noted improvements in service, with staff offering complimentary tea and snacks [8] - Xibei launched a promotional campaign offering 100 yuan dining vouchers to customers, which has led to some consumers reselling these vouchers at a lower price [10][12] - The company plans to continue issuing vouchers through the end of October, with various thresholds for receiving additional vouchers based on spending [15]

Core Insights - The issuance of 10 million yuan in consumption vouchers in Ordos City, Inner Mongolia, aims to stimulate consumer spending and activate the local economy, reflecting a strategic economic approach to leverage limited government investment for broader social consumption potential [1][2][8] Economic Mechanism - Consumption vouchers are viewed as effective tools to address short-term economic fluctuations, stimulate demand, and promote economic recovery, with a focus on immediate consumption rather than savings [2][3] - The 10 million yuan in vouchers is expected to create a "leverage effect," where government spending can trigger a much larger increase in total social consumption through market mechanisms [2][6] Market Response - Following the launch of the consumption voucher program, there has been a noticeable increase in consumer activity, with local businesses reporting higher foot traffic and sales, particularly in supermarkets and restaurants [4][5] - The vouchers have successfully attracted both local residents and tourists, boosting the hospitality and tourism sectors, which in turn supports related industries [4][5] Long-term Goals - The ultimate aim of the consumption voucher initiative is to foster a sustainable consumption ecosystem, creating a positive cycle of government guidance, increased consumer spending, and stable employment [6][7] - The targeted focus on sectors such as dining, tourism, and retail is intended to revitalize industries that are crucial for employment and economic stability [7][8] Innovation and Resilience - Businesses are responding proactively to the influx of customers by introducing special promotions and enhancing service quality, leading to a win-win situation for consumers and merchants [7] - Stimulating internal consumption is seen as a way to bolster economic resilience against external uncertainties, thereby laying a solid foundation for sustainable growth [7][8]

Group 1 - The Beijing consumption market showed vitality during the National Day and Mid-Autumn Festival holiday, with key monitored enterprises achieving a sales growth of 0.4% year-on-year from October 1 to 4 [1] - The restaurant sector, particularly time-honored brands and chain fast food, drove a 4.8% increase in the catering industry [1] - Foot traffic in 60 key commercial districts increased by 14.3% year-on-year during the holiday period [1] Group 2 - Essential goods prices remained stable, with major agricultural wholesale markets enhancing supply organization to ensure market supply during the holiday [1] - Key chain supermarkets and e-commerce platforms stocked up to twice their usual sales volume, increasing delivery frequency to meet consumer demand [1] - The "京彩四季" themed activities included over 500 promotional events to enrich holiday consumption experiences [2] Group 3 - The Beijing Culinary Association and Meituan launched online and offline themed activities to engage tourists in experiencing Beijing's culinary culture [2] - The first China International Candy Festival introduced an "art consumption + candy experience" model, setting a new consumption trend [2] - Various districts utilized consumption vouchers to stimulate regional consumption, with notable initiatives like "宠粉消费券" and "餐饮消费券" [2] Group 4 - A total of 364 commercial performances and 2,102 shows were launched during the holiday, enhancing consumer enthusiasm [2] - Movie box office revenue reached 30 million yuan by October 4, indicating effective release of consumption potential [2] - Tourism ticket sales and cultural entertainment spending increased by 15% and 8.3% year-on-year, respectively, during the holiday [2]