文｜《 BUG 》栏目 张奥 近日，有网友发文称，西贝北京石景山万达店更换了门头，餐厅 Logo 从之前的红白配色改成了白绿配色，"莜面村"改成了"我从草原 来"。 西贝北京石景山万达店向《 BUG 》栏目表示："情况属实， Logo 的确进行了更换，换成了新的。" 即便国庆后，《 BUG 》栏目随机问询了西贝的北京多家门店，也均表示，"用餐高峰期不需要排队，基本有位置。" 可喜的是，有消费者表示，近期西贝的服务变好了不少，客人到店员工会主动送上茶水，送瓜子、零食、粥等供客人免费享用。 有用户低价"薅羊毛" 对于更换 Logo 的具体原因，以及是否未来会普及到全国范围内，西贝创始人、董事长贾国龙独家回应称："这只是一个小范围的尝试， 不会普及到全国门店。也许未来在中心城市会有一两家店铺使用这个新标语（和 Logo ），就像星巴克有黑标店、工厂店一样。" 此前，西贝还曾大量发放代金券，衍生出了倒卖及"薅羊毛"情况。贾国龙表示："我觉得也正常，最开始做这个（活动）的时候也没想 到。但这些消费者来了，我们很欢迎。"他还表示："这些消费者都很善良，我们也相当于请客。请客就要大大方方的，既然来了，来的都 是客，我们还是 ...

千万消费券：不只是福利，更是"经济催化剂" 在经济学视角下，发放消费券被视为应对短期经济波动、刺激有效需求、推动经济回暖的精准政策工 具。相较于直接发放现金，消费券具有特定的使用范围和时效性，能够更直接、更快速地转化为实际消 费，避免资金沉淀为储蓄，从而更高效地注入实体经济血脉。 此次准格尔旗投入的1000万元消费券，其核心经济学意义在于"杠杆效应"。所谓杠杆效应，是指政府投 入的初始资金，通过市场机制的传导，能够激发数倍于初始金额的社会总消费。其运作机理主要基于： 消费者使用消费券进行消费，直接增加了商户的营业收入。商户收入增加后，会进而扩大采购、支付租 金、发放员工薪资，员工收入增加后又会产生新的消费需求……如此循环往复，初始的政府投入就像投 入水面的石子，激起一轮又一轮的消费涟漪，最终拉动地区生产总值的增长远超过1000万元本身。 消费券，尤其是满减形式的券，往往针对的是价格敏感型消费者，或能够激发潜在消费意愿的群体。这 部分新增消费的"边际消费倾向"通常较高，即新增收入中用于消费的比例较大，从而放大了对总需求的 刺激效果。 秋意渐浓，内蒙古鄂尔多斯市准格尔旗却迎来一场消费热潮的"盛夏"。随着"准格尔大 ...

转自：北京日报客户端 好戏连台绘就金秋盛景，服务消费焕发假日新机。国庆中秋假期，全市推出营业性演出364台、2102 场，持续激发市民消费热情。据灯塔专业版统计，截至10月4日12时，全市电影票房达3000万元，消费 潜力有效释放。据银联商务大数据模型测算显示，假日期间北京旅游售票类、文化娱乐类消费金额同比 增长15%、8.3%。 国庆中秋假期，北京消费市场焕发活力。市商务局发布的数据显示，10月1至4日，市商务局重点监测的 百货、超市、专业专卖店、餐饮和电商等业态企业实现销售额同比增长0.4%，其中老字号餐饮、连锁 快餐带动餐饮业态增长4.8%；全市60个重点商圈客流量同比增长14.3%。 来源：北京日报客户端 假日期间，餐饮美食点燃全城味蕾。北京烹饪协会联合美团发起线上线下主题打卡活动，吸引游客深度 体验京味饮食文化。首届中国国际糖果节联动首钢园与798·751园区创新推出"艺术消费+糖果体验"，引 领消费风向标。前门"中华美食荟"汇聚各地驻京办特色美食，展现中轴线浓郁市井气息。各区积极发挥 消费券撬动作用，石景山区"宠粉消费券"、房山区"餐饮消费券"持续提振区域消费活力。 老字号餐饮也纷纷创新服务供给， ...

全国大中城市出城方向的车流从9月30日午后开始增加，将一直持续到10月1日凌晨。公路出行主要以中 长途出行为主。 9月30日是2025国庆中秋假期前的最后一个工作日，多地迎来节前出行大客流，铁路民航等部门多措并 举增加出行服务，满足旅客出行需求。 铁路部门开行夜间高铁 满足旅客出行需求 9月30日，全国铁路预计发送旅客1840万人次，计划加开旅客列车2002列。京津冀、长三角、粤港澳大 湾区、成渝等重点城市群客流相对集中。铁路部门及时开行夜间高铁，在多座车站开启24小时运营模 式，满足旅客出行需求。 民航方面，9月30日全国民航预计保障航班19207班，运输旅客244万人次。自10月1日起，民航境内航线 旅客运输服务将统一使用电子行程单。 酒店民宿迎集中预订高峰 国庆中秋假期，人们出游热度高涨，酒店民宿、机票都迎来集中预订高峰。网络平台最新预订数据显 示，一线城市中，北京酒店预订率稳居榜首，高出并列第二名的深圳和上海6个百分点。今年8天长假， 沿海城市整体预订情况火热；今年双节的民宿预订量同比增长超过三成。预订增速最快的城市包括广西 钦州、甘肃陇南、江苏泰州、湖北孝感等小众城市。 国庆中秋临近 文旅消费热度高 ...

人民财讯9月30日电，郑州市将于10月1日起分三批共计发放金秋通用消费券2000万元。其中，10月1日 发放通用消费券1000万元，10月11日发放通用消费券500万元并叠加第一期未核销部分，10月22日发放 通用消费券500万元并叠加第二期未核销部分。消费券面值为20元，消费满100元时可抵扣使用。消费券 在郑州市域内的百货、餐饮、成品油、体育、文旅等经营业态实体商家均可使用。 ...

Core Viewpoint - The article discusses the competitive landscape of cultural and tourism consumption in China as various regions prepare for the upcoming National Day holiday, highlighting the extensive promotional activities and financial incentives being implemented to attract tourists and stimulate spending [3][10]. Group 1: Regional Initiatives - Yunnan Province has launched a series of themed activities and discounts for the National Day and Mid-Autumn Festival, aiming to enhance local tourism [5]. - Sichuan Province has organized over 1,300 cultural and tourism events, focusing on various themes to meet the holiday demand [5]. - Both provinces are part of a broader trend where local governments are actively promoting tourism to capture consumer interest during peak travel seasons [5][10]. Group 2: Expected Tourism Trends - In 2024, the National Day holiday is projected to see over 8 billion domestic travelers, with expected tourism revenue around 750 billion yuan [6]. - Recent data indicates a 45% year-on-year increase in cross-province travel orders for the National Day holiday, reflecting a shift in consumer preferences towards experiential travel [6][10]. - The average spending per tourist during the 2024 National Day holiday reached a historical high of 916 yuan, indicating strong consumer demand [10][11]. Group 3: Marketing Strategies - Regions are employing various strategies to attract tourists, including creating viral marketing campaigns, hosting events, and offering discounts through consumption vouchers [7][8]. - Sichuan's initiative to combine sports events with tourism, such as offering packages that include event tickets and accommodation, exemplifies innovative marketing approaches [7][11]. - The Ministry of Culture and Tourism is coordinating a three-year action plan to enhance cultural and tourism consumption, including the distribution of consumption vouchers [8][10]. Group 4: Economic Impact - Cultural and tourism consumption is seen as a key driver for local economic growth, especially in the context of insufficient overall consumption growth [10][11]. - The article highlights the importance of transforming tourist interest into actual spending, with local governments leveraging events to stimulate broader economic activity [11]. - The ongoing development of new tourism formats, such as night tourism and wellness tourism, reflects changing consumer preferences and presents opportunities for growth in the sector [11].

(立即扫码参与活动吧！) 金秋九月，和江苏银行一起开启一场有文化、有格调的博物馆之旅吧！9月15日，江苏银行继续升级"跟 着苏超去狂欢"主题活动，依托千万消费券资源，为用户带来更多涵盖吃喝玩乐购等场景的福利优惠， 助力消费潜力释放，赋能区域经济增长！ 江苏银行邀您一起去文博！本期活动重磅打造文博专区，江苏银行携手南京博物院、苏州博物馆、镇江 博物馆、南通博物苑、南京云锦博物馆等多家国内热门文博场所，提供南京博物院金蝉玉叶冰箱贴、苏 州博物馆凤戏牡丹随身镜子、镇江博物馆小粉瓶冰箱贴、南通博物苑建筑金属书签、南京云锦博物 馆"朕的龙袍"冰箱贴等多种"宝藏"文创礼品，还有南京博物院VR展门票，让你沉浸式体验千年文化带 来的满满惊喜！ 即刻登录江苏银行App，在首页顶部点击【跟着苏超去狂欢】或足球联赛专区底部点击【千万消费券等 您来抽】进入活动，选择心仪专区参与抽奖吧！活动期间每周可在"文博、乐游、出行、赢球、嗨购、 畅饮、观剧"7个品类专区各抽奖1次(共7次机会)。快和江苏银行一起享受快乐金秋！ ...

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Group 1 - The economic cycle is defined as the fluctuating movement of the national economy, alternating between periods of growth and decline, typically categorized into four phases: expansion, peak, contraction, and recession [2] - During the expansion phase, businesses receive more orders and hire more employees, leading to rising incomes, while the peak phase represents the highest economic activity before a gradual cooling [2] - In the contraction phase, businesses may reduce production or lay off employees, making job searching more difficult, and the economy reaches its lowest point during the recession phase before starting to recover [2] Group 2 - Key drivers of the economic cycle include consumption and investment, where increased consumer spending leads to economic expansion, while reduced spending can cause economic cooling [3] - "Monetary flow" is identified as a significant driver of economic cycles, referring to the speed at which money circulates among individuals, businesses, and banks [3] - When monetary flow accelerates, it typically signals a move towards the expansion phase, as increased liquidity boosts market demand and facilitates business investments [3] Group 3 - The relationship between monetary flow and economic development is characterized as a symbiotic balance, where adequate monetary flow is necessary for economic growth, and the pace of monetary flow can influence the rhythm of economic cycles [4] - Excessive monetary flow can lead to economic bubbles, causing rapid price increases and potential downturns, while insufficient flow can result in stagnation and declining prices [4] - Observations of daily life, such as the number of new businesses or changes in consumer prices, can provide insights into the state of the economy and monetary flow [4]

Group 1 - Recent initiatives in various cities to distribute consumption vouchers, with Ningbo launching a total of 60 million yuan in automotive consumption vouchers and Jinan starting its third round of retail and dining consumption vouchers [1] - The issuance of consumption vouchers has become normalized and precise this year, effectively stimulating demand for durable goods and services, particularly in the context of domestic demand and consumption driving economic growth [1] - The State Council's measures aim to restore and expand consumption, projecting a total retail sales of 47.15 trillion yuan for the year, a year-on-year increase of 7.2% [2] Group 2 - The "Consumption Promotion Year" initiative by 14 departments is expected to further boost consumption, with national catering revenue surpassing 5 trillion yuan for the first time, reaching 5.57 trillion yuan [2] - By 2025, the People's Bank of China will include consumer finance in its inclusive finance assessment, and various regions are launching digital yuan red envelopes, with retail sales expected to exceed 50 trillion yuan [2] - Domestic models indicate that every 1 yuan of consumption vouchers can stimulate an additional 2.3 yuan in consumption, suggesting that policy tools still have room for expansion [2]