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锚定5年出口20万辆目标 金杯汽车戴峻:国内市场不能丢,要先在“牌桌”上站稳脚跟
Mei Ri Jing Ji Xin Wen· 2025-10-30 07:43
Core Insights - The company aims to solidify its position in the domestic market while expanding its global reach, emphasizing the importance of maintaining a strong presence in China as a mainstream commercial vehicle manufacturer [1][2] Company Strategy - The brand has undergone a strategic renewal, launching new models including three fuel vehicles and two electric vehicles, with prices ranging from 76,900 to 185,800 yuan, targeting diverse applications such as logistics and passenger transport [1][3] - A strategic cooperation agreement with Toyota Tsusho has been signed, involving a 200 million yuan order and collaborative efforts in vehicle sales and channel operations, with successful implementation in the Saudi market [1][3] Product Development - The company is focusing on three core development directions: manufacturing upgrades, product renewal, and sales model innovation [3][4] - Manufacturing upgrades will leverage a new smart commercial 4.0 factory to enhance production efficiency and product consistency [3] - The product strategy includes a multi-energy approach with fuel, electric, methanol, CNG, and hybrid vehicles, alongside advancements in intelligent driving technology [3][6] Market Positioning - The company plans to expand its dealer network to 100 by year-end, with over 80 dealers currently established, and aims to enhance after-sales service with 150 service stations [4][5] - The brand intends to avoid price wars and instead focus on market-driven product development, emphasizing functionality and customer needs [6][7] International Expansion - The company has set a target to export 200,000 vehicles over the next five years, with two overseas factories already operational in Vietnam and Egypt, and discussions for three more [8][9] - The international strategy emphasizes product localization, service system planning, and building strong relationships with local partners to ensure market penetration [9]