Core Viewpoint - After several years of stagnation, Shenyang Jinbei is attempting a comeback in the light commercial vehicle market, facing significant challenges in a drastically changed market environment [1][2]. Group 1: Company Background and Market Position - Jinbei has been largely inactive since 2021, with a sharp decline in sales, nearly dropping out of the industry’s top ten in 2021 and becoming untraceable in 2022 [4][5]. - Despite the lack of public presence, the company has continued its foundational work, particularly in research and development, to prepare for a return to the market [5][6]. Group 2: Product Launch and Strategy - Jinbei launched five new models, including three fuel-powered and two electric vehicles, with prices ranging from 76,900 to 185,800 yuan, targeting various market segments such as logistics and business travel [9][11]. - The electric models, Jinbei Hai Shi Wang EV and Jinbei Hai Shi EV, feature advanced battery systems and competitive specifications, aiming to capture a share of the growing electric vehicle market [11][13]. - Jinbei plans to adopt a multi-energy strategy, including fuel, electric, methanol, CNG, and hybrid models, to enhance its product matrix [11][13]. Group 3: Sales and Marketing Strategy - Jinbei is revitalizing its dealer network, aiming to increase the number of dealers from over 80 to 100 by the end of the year, with plans for further expansion [13][14]. - The company is transitioning its international strategy from merely exporting products to establishing a localized brand presence, with a goal of selling 200,000 units overseas within five years [16][17]. Group 4: Future Outlook - Jinbei has set a strategic vision to achieve a 30% share of overseas production capacity by 2026, with new factories planned in Asia, Africa, and South America [16][17]. - The recent product launches and strategic initiatives signal Jinbei's commitment to reviving its market presence and adapting to current industry dynamics [17].

在制造层面，将以新商用4.0质慧工厂为载体，全面推进智能制造体系建设，进一步提升生产效率与产 品一致性。 沈阳汽车集团党委书记、董事长张悦表示，依托沈阳汽车集团的资源优势，沈汽集团将全力支持金杯品 牌在产品研发、智能制造、市场开拓等领域的创新突破，将金杯打造成为具有全球竞争力的商用车品 牌。 中国电动汽车百人会的副秘书长师建华表示，金杯作为中国商用车领域的标杆品牌，三十余年来始终坚 持品质为本，见证并推动了中国轻客产业的发展与进步。面对新能源与智能化的产业变革，金杯以全新 姿态展现了传统品牌的前瞻布局与创新实力。 在金杯全球焕新战略发布环节，金杯（沈阳）汽车有限公司总经理戴峻系统阐述了品牌发展的三大核心 方向。 日前，"金杯品牌日暨全系产品上市发布会"在沈阳举行。本次活动标志着金杯品牌战略全面焕新，现场 发布涵盖燃油与纯电的多款焕新车型。 在产品焕新层面，金杯坚持"燃油+纯电+甲醇+CNG+混动"多能源并行战略，将持续完善商用车、行业 特种装备及改装车等全域产品矩阵。同时，公司加速智能驾驶技术商业化落地，现已在量产车型上实现 了L2级辅助驾驶的多场景应用，并在特定条件下开展L3+级技术验证，同时积极布局L4级 ...

每经记者｜裴健如 每经编辑｜余婷婷 "作为主流商用车车企，国内市场肯定不能丢，得先在'牌桌'上继续站稳脚跟。"日前，金杯（沈阳）汽 车有限公司总经理戴峻在接受《每日经济新闻》记者采访时，如此定义国内市场的战略地位。 天眼查显示，金杯（沈阳）汽车有限公司曾用名华晨雷诺金杯汽车有限公司，而华晨雷诺金杯汽车有限 公司此前曾进行重整。随着华晨汽车集团控股有限公司（即华晨集团）100%股权被重整投资人沈阳汽 车集团有限公司（曾用名沈阳汽车有限公司）收购，作为"华晨系"一员的金杯品牌也迎来了"新一程"。 10月28日，金杯品牌宣布全面战略焕新，集中上市了包括金杯海狮王2026款、金杯新快运2026款、金杯 大海狮2026款三款燃油车型，以及金杯海狮EV、金杯海狮王EV两款纯电战略车型。新车价格区间覆盖 7.69万至18.58万元，面向物流配送、商务通勤、团体客运等多元化场景。 短期内将推8万元级VAN系产品 值得注意的是，商用车市场眼下竞争同样激烈，且新能源化、智能化转型均在提速。如何快速迎战市场 变化，也是重新出发的金杯品牌需要直面的必答题。 同时，金杯还与丰田通商签署了战略合作协议。双方签订价值2亿元订单，并就整车销 ...

Core Insights - The event on October 28 marked the launch of the Jinbei brand's new product lineup, including the Jinbei Haishi King 2026 and Jinbei Haishi King EV, indicating a comprehensive brand strategy renewal [1][2] - Jinbei is focusing on intelligent manufacturing, diversified product offerings, and international supply chain enhancements to boost its core competitiveness [1] Group 1: Product Strategy - Jinbei is implementing a multi-energy strategy that includes fuel, pure electric, methanol, CNG, and hybrid vehicles, enhancing its commercial vehicle and specialized equipment product matrix [1] - The launch event featured five new models, including three fuel models and two electric models, aimed at high-frequency scenarios such as logistics, business commuting, and group passenger transport [2] Group 2: Technological Advancements - The company is advancing its smart driving technology, achieving L2 level assistance in mass-produced models and conducting L3+ level technology validation under specific conditions, with plans for L4 level autonomous driving [1] - Jinbei aims to provide efficient and safe vehicle solutions for smart logistics through its technological innovations [1] Group 3: Market Strategy - The sales model innovation focuses on "domestic user experience reconstruction + overseas localization operations," creating a more efficient and user-centric service ecosystem [2] - Jinbei is transitioning from "product output" to "brand output" in overseas markets, with a vision to make Jinbei vehicles globally recognized [2] Group 4: Industry Recognition - Jinbei's brand renewal has garnered significant attention in the industry, with experts acknowledging its role in advancing China's light commercial vehicle sector [2] - The company is positioned to leverage technological innovation to enhance its international competitiveness in the commercial vehicle market [2]

Core Viewpoint - The Jinbei brand is launching five new models, aiming to enhance its competitiveness in the commercial vehicle market through innovation in product development, smart manufacturing, and market expansion [1][3]. Group 1: Product Launch - The Jinbei brand unveiled five new models during the event, with prices ranging from 76,900 yuan to 185,800 yuan [1]. - The new models include three fuel vehicles: Jinbei Haishi Wang 2026, Jinbei Xinkaiyun 2026, and Jinbei Dahai Shi 2026, as well as two pure electric models: Jinbei Haishi EV and Jinbei Haishi Wang EV [4]. Group 2: Strategic Direction - Jinbei will focus on three core areas for development: manufacturing upgrades, product renewal, and innovative sales models [3]. - The product positioning targets various scenarios, including logistics distribution, business commuting, and group passenger transport [4]. Group 3: Corporate Support - The Shenyang Automotive Group will leverage its resource advantages to support Jinbei in innovation breakthroughs across product development, smart manufacturing, and market expansion [1].

Core Viewpoint - The event marked a comprehensive renewal of the Jinbei brand strategy, launching multiple updated models that include both fuel and pure electric vehicles, initiating a new phase of brand development [3][4]. Group 1: Brand Development and Government Support - The Jinbei brand's renewal is seen as a significant milestone for the high-quality development of the automotive industry in Shenyang, with the local government pledging to optimize the business environment and strengthen policy support for local brands [4]. - Jinbei's General Manager, Dai Jun, outlined three core directions for brand development: manufacturing upgrades, product renewal, and a multi-energy strategy that includes fuel, pure electric, methanol, CNG, and hybrid vehicles [4][5]. Group 2: Product Launch and Market Strategy - Jinbei launched five new models, including three fuel vehicles and two pure electric vehicles, with prices ranging from 76,900 to 185,800 yuan, targeting high-frequency scenarios such as logistics and business commuting [5][6]. - The company is innovating its sales model by enhancing domestic user experiences and localizing operations overseas, aiming to transition from product output to brand output [5]. Group 3: Strategic Partnerships and Technological Advancements - A strategic cooperation agreement was signed with Toyota Tsusho, involving a 200 million yuan order and collaboration on vehicle sales and channel operations, with successful implementation in the Saudi market [6]. - Jinbei is accelerating the commercialization of intelligent driving technology, achieving L2-level assistance in mass-produced models and validating L3+ technology under specific conditions [5][6].

作为战略升级的关键一环，金杯与丰田通商签署了战略合作协议，双方签订价值2亿元人民币订单，将 在整车销售、渠道运营等方面深度协同，其中沙特市场合作已落地。此举标志着双方从技术合作延伸至 全球市场协同，旨在推动金杯从产品输出向品牌输出跨越。 活动现场，金杯(沈阳)汽车有限公司总经理戴峻系统阐述了品牌发展的三大核心方向：制造升级、产品 焕新与销售模式创新。制造层面，金杯将以新商用4.0智慧工厂为载体，推进智能制造体系建设。产品 层面，坚持"燃油+纯电+甲醇+CNG+混动"多能源并行战略，并加速智能驾驶技术商业化落地，目前量 产车已实现L2级辅助驾驶多场景应用，并开展L3+级技术验证与L4级技术布局。在销售层面，采取"国 内用户体验重塑+海外本地化运营"双轮驱动模式。 发布会现场，金杯集中上市了五款新车型，包括三款燃油车(金杯海狮王2026款、金杯新快运2026款、 金杯大海狮2026款)和两款纯电车(金杯海狮EV、金杯海狮王EV)，价格区间覆盖7.69万元至18.58万元， 旨在为物流、商务通勤等场景提供解决方案。 中证报中证网讯(记者龚梦泽熊永红)10月28日，沈阳金杯于其工厂举行品牌日暨全系产品上市发布会， 公 ...

在金杯全球焕新战略发布环节，金杯（沈阳）汽车有限公司总经理戴峻系统阐述了品牌发展的三大核心 方向——制造升级：以新商用4.0质慧工厂为载体，全面推进智能制造体系建设，进一步提升生产效率 与产品一致性；产品焕新：坚持"燃油+纯电+甲醇+CNG+混动"多能源并行战略，持续完善商用车、行 业特种装备及改装车等全域产品矩阵；销售模式创新：以"国内用户体验重塑+ 海外本地化运营"双轮驱 动。 活动当天，金杯集中上市了覆盖多元场景的五大车型：包括金杯海狮王2026款、金杯新快运2026款、金 杯大海狮2026款三款燃油车型，以及金杯海狮EV、金杯海狮王EV两款纯电战略车型，价格区间覆盖 7.69万—18.58万元。 值得一提的是，现场还特别展示了基于金杯海狮王EV打造的L3+级别自动驾驶车、行业特种车、宿营 改装车等特色车型，充分展现了金杯产品的高度延展性。 10月28日，"铸金杯 新一程"金杯品牌日暨全系产品上市发布会在沈阳金杯工厂盛大举行。本次活动标 志着金杯品牌战略全面焕新，现场一举发布涵盖燃油与纯电的多款焕新车型，以更完善的产品矩阵开启 品牌发展新征程。 沈阳汽车集团董事长张悦致辞 活动现场，沈阳汽车集团党委书记 ...

Core Viewpoint - The event marked a comprehensive brand renewal for Jinbei, showcasing a range of new fuel and electric models, aiming to establish a more competitive product matrix for future growth [1][8]. Group 1: Brand Strategy and Support - Jinbei's brand renewal is supported by the resources of Shenyang Automotive Group, which aims to innovate in product development, smart manufacturing, and market expansion [2]. - The Shenyang government emphasizes the importance of Jinbei's upgrade as a milestone for the city's automotive industry, pledging to enhance the business environment and provide policy support [6]. Group 2: Product Launch and Features - Jinbei launched five new models, including three fuel vehicles and two electric vehicles, with prices ranging from 76,900 to 185,800 yuan, targeting logistics, business commuting, and group transportation [8]. - The new models maintain the brand's DNA of "reliable, pragmatic, and efficient," offering specialized solutions that balance total cost of ownership (TCO) and reliability [8]. Group 3: Strategic Partnerships and Innovations - A strategic cooperation agreement was signed with Toyota Tsusho, involving a 200 million yuan order, focusing on deep collaboration in vehicle sales and channel operations, with successful implementation in the Saudi market [14]. - Jinbei showcased advanced models, including an L3+ level autonomous vehicle based on the Jinbei Haise King EV, highlighting the brand's product versatility [13]. Group 4: Customer Trust and Brand Legacy - Jinbei has built a strong reputation over 30 years, with 2 million users, reflecting the brand's commitment to quality and customer satisfaction [10][16]. - The company aims to continue its legacy by focusing on technological innovation and user needs, enhancing product upgrades and brand development [16].

Core Viewpoint - The Jinbei brand, after over 30 years of technological refinement and gaining 2 million users, is set to undergo a comprehensive transformation in manufacturing, products, and sales models, revitalizing the brand's vitality [1] Group 1: Brand and Market Position - The "New Journey of Jinbei" brand day and product launch event took place on October 28, highlighting the support from Shenyang Automotive Group for Jinbei's innovation in product development, smart manufacturing, and market expansion [3] - Jinbei has established itself as a benchmark brand in China's commercial vehicle sector, consistently focusing on quality and contributing to the development of the light commercial vehicle industry [7] Group 2: Sales and Production Performance - From January to September, the commercial vehicle production and sales reached 3.091 million and 3.117 million units, respectively, marking year-on-year increases of 9.4% and 7.8% [5] - Jinbei's light commercial vehicle market saw impressive performance with sales of 324,000 units during the same period, reflecting a year-on-year growth of 14.2% [5] Group 3: Strategic Directions - Jinbei's global brand renewal strategy focuses on three core areas: upgrading manufacturing through smart manufacturing systems, renewing products with a multi-energy strategy including fuel, electric, and hybrid options, and innovating sales models to enhance user experience domestically and expand brand presence internationally [10] - The company aims to commercialize intelligent driving technologies, achieving L2-level assistance in mass production vehicles and validating L3+ technology under specific conditions [10] Group 4: Product Launch and Offerings - The brand day event showcased five new models, including three fuel vehicles and two electric strategic models, with prices ranging from 76,900 to 185,800 yuan, targeting high-frequency scenarios such as logistics and business commuting [11] - Jinbei also displayed L3+ level autonomous driving vehicles and specialized models, demonstrating the product's versatility [11] Group 5: Strategic Partnerships - Jinbei signed a strategic cooperation agreement with Toyota Tsusho, marking a significant milestone with a 200 million yuan order and plans for deep collaboration in vehicle sales and channel operations, particularly in the Saudi market [13]