场景打通

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技术普惠+场景打通 比亚迪的“多赛道战略”意欲何为?
Zhong Guo Jing Ying Bao· 2025-09-19 00:29
Core Viewpoint - BYD is intensifying its competitive landscape in the automotive sector by launching new technologies and models across multiple segments, including passenger cars, buses, and high-end markets, showcasing a "multi-track advancement" strategy [2][4] Product Launches - On September 15, BYD Ocean Network unveiled the 2026 model of the Seal 07 DM-i, offering four configurations priced between 149,800 and 186,800 yuan, with significant improvements in electric range, providing options of 135 km and 230 km, nearly doubling the previous versions [4][5] - The same day, BYD launched its third-generation electric bus technology platform and the new electric bus model C11, aimed at accelerating the electrification of road passenger transport [2][6] - On September 17, BYD's high-end brand Tengshi released the 2026 model of Tengshi N9, emphasizing upgrades in both interior and exterior design while maintaining pricing, with a focus on luxury features [5][6] Strategic Insights - Experts note that BYD's strategy reflects a comprehensive industry chain and scenario-based thinking, extending from passenger vehicles to buses and high-end markets, with a core logic of "technology accessibility" and "scenario integration" [2][8] - This approach allows for cross-domain reuse of R&D results, achieving economies of scale and reducing costs across different business lines [2][8] Industry Impact - BYD's rapid iteration model is reshaping the competitive landscape of the industry, with new products like the Seal 07 DM-i and the e-Bus platform raising technical standards and compelling other automakers to accelerate their R&D efforts [2][9] - The e-Bus platform 3.0 marks a significant advancement, introducing a kilovolt platform for electric buses, with the C11 model achieving over 400 km of range under full load and air conditioning, outperforming traditional fuel buses [6][7] Global Strategy - BYD's diversified product line positions it well in the global market, catering to different regional demands, with high-end models appealing to Western markets and electric public transport solutions targeting developing countries [8][9] - The company's focus on core technologies like batteries and electronic controls enhances global supply chain efficiency, contributing to its competitive edge in the global new energy market [8][9]