"我们已经启动了以'凉人总动员'为主题的'清凉游玩一整天'沉浸式体验活动。"7月16日，成都天府 招商花园城运营负责人邓志昌接受记者采访时说，近5日项目客流环比增长51%，销售环比增长28%。 各大商业体最近的"战报"显示，成都已全面进入夏日消费季。 城市商圈开启夏日消费新场景 随着高温天气的到来，尤其是午后气温最高的时段，不少市民走进购物中心、商场纳凉。记者在成 都万象城看到，室内人头攒动，室外中心广场也有许多年轻人聚集。一座"小王礼物盒"落地广场中央， 带来风靡全球的《王者荣耀》实体周边、虚拟道具等限定福利以及"小王快闪店"，揭开"王者荣耀线下 送礼盛典·全国首站"的面纱。一大批年轻人奔赴而来，就是要与这一"四川造"现象级IP见面。 随着入伏，天气进入高温模式，以冰凉为主题的消费新场景成为市民游客的心头好，成都多家大型 购物中心打造的冰凉主题活动火热出圈。 文商旅深度融合挖掘潜力 近日，"生光·叠境——四川美术学院青年艺术家邀请展"在成都市锦江区四圣祠西街44号院启 幕。"虽然近来高温天气持续，但每天观展人数仍有近200人。"展览项目统筹王明明告诉记者。 这场集聚四川美术学院2025届优秀毕业生作品的展览 ...

Core Insights - The auction of Chengdu's "Chunxi Square" concluded with a final bid of 250.05 million yuan after 1,032 bids, highlighting significant interest in this commercial property [4][6][18] - The future direction of Chunxi Square is under speculation following its change of ownership, as the area has seen a decline in business activity [6][7] Group 1: Auction Details - The property auctioned is located at No. 29, Total Government Road, Jinjiang District, with a land use area of 3,763.5 square meters and a total building area of 15,327 square meters [18] - The property has a usage term until June 21, 2039, and was previously under mortgage with Industrial and Commercial Bank, with debts totaling approximately 115 million yuan [18][21] Group 2: Historical Context - Chunxi Square, originally known as Changfu Pavilion Street, has a rich history as a commercial hub in Chengdu, known for its jewelry and food offerings [8] - Since its opening in 2013, Chunxi Square quickly became a popular destination, featuring traditional Sichuan cuisine and cultural performances, attracting large crowds [11] Group 3: Current Challenges - Recent visits to Chunxi Square reveal a decline in foot traffic and business activity, with many shops closing and remaining restaurants experiencing low patronage [14][16] - The area has undergone changes, such as the renaming of "Tang Song Food Street" to "Taikoo Food Street," reflecting a shift in the commercial landscape [14] Group 4: Future Potential - Despite current challenges, the Chunxi Road business district has significant commercial potential, with an annual foot traffic projected to exceed 200 million in 2024 and commercial revenue nearing 100 billion yuan [21] - Experts suggest that revitalizing Chunxi Square will require innovative planning and the introduction of trendy brands to attract younger consumers [21]