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成都全面进入夏日消费季,文商旅融合亮点多 新场景释放吸引力 冰凉主题有点“火”
Si Chuan Ri Bao· 2025-07-24 06:20
Group 1 - The core theme of summer consumption in Chengdu is driven by high temperatures, leading to the popularity of cooling-themed activities in shopping centers [1][2] - Chengdu's major shopping centers have reported significant increases in foot traffic and sales, with a 51% increase in visitor numbers and a 28% increase in sales over five days at one location [1] - The integration of cultural, commercial, and tourism sectors is evident, with events like the "King of Glory" pop-up store attracting large crowds and enhancing the retail and dining experiences [3] Group 2 - The "Light and Layer" art exhibition featuring works from Sichuan Fine Arts Institute graduates has attracted nearly 200 visitors daily, showcasing the fusion of cultural art and urban commercial spaces [4] - The emergence of non-standard commercial formats from urban renewal projects is contributing to the cultural and tourism integration in Chengdu, with an expected 97,000 square meters of new supply from 11 non-standard commercial projects [5] - The retail market in Chengdu is anticipated to undergo significant updates by 2025, driven by urban renewal and the evolution of non-standard commercial forms, indicating a shift towards innovative consumption scenarios [5]