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大家保险集团联合尼尔森开展中国城市商业养老服务需求调研
Zheng Quan Ri Bao Wang· 2025-07-31 11:54
Group 1 - The core viewpoint of the article is that Dajia Insurance Group is conducting a survey on urban elderly care service demand in China, aiming to understand the needs of urban families and develop suitable elderly care products [1] - The survey project has been ongoing since 2021 and has covered thousands of families across various provinces and cities in China, focusing on the pain points of urban family elderly care [1] - The research is conducted in collaboration with Nielsen, utilizing in-depth home interviews and quantitative surveys to gather data from diverse demographics [1] Group 2 - Dajia Insurance Group emphasizes the importance of elderly care services for the well-being of millions and the stability of society, aligning with national strategies to address population aging [2] - The company has adopted a service-oriented elderly care strategy, launching the "City Heart Medical Care" model, which includes various product lines such as "City Heart Medical Care," "Travel Therapy," and "Home Care" [2] - By the end of 2024, Dajia Insurance Group plans to establish 16 City Heart Medical Care communities and various travel therapy centers, providing a comprehensive range of high-quality elderly care services [2]