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大家保险集团联合尼尔森开展中国城市商业养老服务需求调研
Zheng Quan Ri Bao Wang· 2025-07-31 11:54
Group 1 - The core viewpoint of the article is that Dajia Insurance Group is conducting a survey on urban elderly care service demand in China, aiming to understand the needs of urban families and develop suitable elderly care products [1] - The survey project has been ongoing since 2021 and has covered thousands of families across various provinces and cities in China, focusing on the pain points of urban family elderly care [1] - The research is conducted in collaboration with Nielsen, utilizing in-depth home interviews and quantitative surveys to gather data from diverse demographics [1] Group 2 - Dajia Insurance Group emphasizes the importance of elderly care services for the well-being of millions and the stability of society, aligning with national strategies to address population aging [2] - The company has adopted a service-oriented elderly care strategy, launching the "City Heart Medical Care" model, which includes various product lines such as "City Heart Medical Care," "Travel Therapy," and "Home Care" [2] - By the end of 2024, Dajia Insurance Group plans to establish 16 City Heart Medical Care communities and various travel therapy centers, providing a comprehensive range of high-quality elderly care services [2]
大家的家·天津泰安道城心社区周年庆典:探索金融养老新范式
Cai Jing Wang· 2025-07-11 08:59
Core Viewpoint - The Tianjin Tai'an Dao City Heart Community, under the theme "One Year, One Gift, You in the City Heart," celebrates its first anniversary, showcasing its role in enhancing elderly care services and promoting the sustainable development of the "silver economy" through innovative practices in collaboration with government, enterprises, and society [2][10]. Group 1: Community Development - The community serves as a "second home" for the elderly in the Heping District, contributing to the enhancement of elderly care services and exemplifying the successful involvement of social forces in this sector [4]. - The community has achieved full occupancy within 10 months of opening, demonstrating the attractiveness of its model and the integration of medical and elderly care services [6]. Group 2: Financial Integration - The community is part of the "Financial Assistance for the Elderly" initiative, aiming to create a replicable experience for integrating financial services with elderly care [4]. - The insurance sector plays a crucial role in supporting elderly care through stable funding and optimizing service offerings, fostering a positive cycle between service and business [8]. Group 3: Innovative Practices - The community has developed a unique "Tianjin experience" by combining high-quality elderly care with local cultural elements, becoming a benchmark for medical and elderly care integration [10]. - Future plans include deepening the "City Heart Elderly Care" model and exploring new paths for elderly care that can be replicated and promoted across the country [10].