Core Insights - The "Light Nurturing Station" theme park event in Guangzhou attracted many visitors, showcasing new urban experiences and enhancing holiday consumption [4][5][8] - The event is part of the Xiaohongshu (Little Red Book) Road Life Festival, which features over 100 unique activities and seven Citywalk routes, promoting local culture and consumer engagement [4][6][10] Event Overview - The "Light Nurturing Station" theme park was held from September 26 to October 12, featuring over 100 activities and seven Citywalk routes, aimed at enhancing urban exploration [4][6] - The event included interactive games and unique merchandise, such as the popular "Duck Road Flip-Flops," which became a hit among attendees [5][6] Economic Impact - During the National Day and Mid-Autumn Festival holiday, Guangzhou received 17.38 million visitors, generating a total cultural and tourism consumption of 15.65 billion yuan, reflecting a year-on-year increase of 5.5% and 18.1% respectively [8] - The Xiaohongshu Road Life Festival contributed to this economic boost by connecting online and offline experiences, driving foot traffic to local businesses [8][9] Consumer Engagement - The festival allowed users to participate in over 100 unique store activities, enhancing their engagement with local culture and lifestyle [7][10] - The introduction of the "Xiaohongshu Small Card" provided discounts and exclusive access to events, further incentivizing consumer participation [8][9] Business Growth - Local businesses reported significant increases in sales during the festival, with many customers visiting specifically due to the Xiaohongshu Road Life Festival [9] - The festival's promotional strategies, including blind boxes and discounts, helped local shops attract new customers and enhance their visibility [9][10]